Session replay and heatmaps · November 2026 Edition
Microsoft Clarity vs Fullstory
Two of fourteen models named Microsoft Clarity first on the direct prompt; three named Fullstory. Both were named by all fourteen models and Microsoft Clarity carries 71 labels and Fullstory 52, so the shares are not directly comparable.
By Microsoft, Vancouver, Canada, founded 1975. Named in six categories this edition.
Named in six categories this edition.
First-choice share45%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%31%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 16; printed, not drawn.
Labels7152A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Clarity reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in eleven of the fourteen direct answers. Microsoft Clarity vs Hotjar · Microsoft Clarity vs Dealfront · Microsoft Clarity vs PostHog
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft ClarityFirst choices, of fourteen modelsFullstory
Direct231 against Microsoft Clarity · 2 against Fullstory
Paraphrase603 against Fullstory
Comparative40
Budget-constrained140
Scale-constrained024 against Microsoft Clarity · 1 against Fullstory
Negative019 against Microsoft Clarity · 10 against Fullstory
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Microsoft Clarity and Fullstory were named in the same answer 126 times, of the 251 answers naming Microsoft Clarity and the 254 naming Fullstory. In those answers Fullstory took the first choice eighteen times and Microsoft Clarity forty-two.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Microsoft Clarity and Fullstory stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Microsoft Clarity Fullstory first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Clarity on the left and Fullstory on the right.The direct prompt
The plain question, one answer per model, grouped by where Microsoft Clarity and Fullstory stood in it.
Microsoft Clarity first, Fullstory an alternative
2 of 14 modelsFullstory was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXMicrosoft Clarity alternatives: Contentsquare, Glassbox, LogRocket, UXCam
MiniMax M2.5Microsoft Clarity alternatives: Fullstory, Hotjar, LogRocket
Fullstory first, Microsoft Clarity an alternative
3 of 14 modelsMicrosoft Clarity was named in the answer but not as the choice, or not at all.GPT-5.4 miniFullstory alternatives: Contentsquare, Glassbox, Hotjar, LogRocket
GPT-6 LunaFullstory alternatives: Contentsquare, PostHog
Muse Glimmer 30BFullstory alternatives: Contentsquare, Hotjar, Microsoft Clarity
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Hotjar, Mouseflow alternatives: Fullstory, Microsoft Clarity
Gemini 3.5 FlashPostHog alternatives: Fullstory, Hotjar, LogRocket, Microsoft Clarity
Perplexity SonarHotjar alternatives: Amplitude Session Replay, Microsoft Clarity, Mouseflow
Grok 4.20Hotjar alternatives: Microsoft Clarity, Mouseflow
Mistral SmallHotjar alternatives: Fullstory, LogRocket, Microsoft Clarity, PostHog
DeepSeek V4 FlashHotjar alternatives: Amplitude Session Replay, Fullstory, LogRocket, Microsoft Clarity, Mouseflow
Llama 4 MaverickMouseflow alternatives: Fullstory, Hotjar, Microsoft Clarity, UXCam
Qwen 3.7 FlashLogRocket alternatives: Hotjar, Microsoft Clarity, PostHog
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Kimi K2PostHog alternatives: LogRocket, Mouseflow
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Clarity leads by sixty-five points.
Microsoft Clarity65%#1 of 11Fullstory0%#11 of 11Mid-marketThe figures above
Microsoft Clarity leads by thirty-five points.
Microsoft Clarity45%#1 of 16Fullstory10%#4 of 16Enterprise
The order flips: Fullstory leads at enterprise.
Fullstory36%#1 of 12Microsoft Clarity7%#4 of 12What the models said about Microsoft Clarity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Microsoft Clarity began requiring explicit consent for users from the EEA, UK, and Switzerland on October 31, 2025... does not natively respond to the GPC (Global Privacy Control) browser signal” Claude Haiku 4.5 · negative prompt · soft negative
“Microsoft Clarity is a solid, widely used tool with strong default masking. However, because it is 100% free with unlimited recordings” Gemini 3.5 Flash · negative prompt · soft negative
“Free and broad, but its privacy footprint deserves careful review; masking beyond passwords may require CSS selectors” Perplexity Sonar · negative prompt · soft negative
“Best default for a limited budget: Microsoft Clarity. It's free and includes session recordings and click, scroll, and area heatmaps” GPT-6 Luna · budget prompt · first choice
“the best default choice is usually Microsoft Clarity because it's free and includes both session replay and heatmaps” GPT-5.4 mini · budget prompt · first choice
“If you have no budget, go with Microsoft Clarity (free, unlimited recordings, no sampling, built-in heatmaps).” GLM 4.7 FlashX · budget prompt · first choice
What the models said about Fullstory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Captures extensive session data (including potential PII). Noted in older FTC/exfiltration discussions; demands strict default masking and governance.” Grok 4.20 · negative prompt · hard negative
“Another high-risk tool due to its ability to capture keystrokes and sensitive form data... best avoided” Mistral Small · negative prompt · hard negative
“Named in active CIPA lawsuits; Princeton research found it capturing passwords, credit card numbers” Kimi K2 · negative prompt · hard negative
“FullStory is consistently positioned as the mid-market / enterprise pick when replay needs to connect to product analytics, developer context and data workflows.” Muse Glimmer 30B · direct prompt · first choice
“A comparatively stronger starting point—not a guarantee: Fullstory's *Private by Default* mode says text isn't sent unless explicitly allowlisted.” GPT-6 Luna · negative prompt · first choice
“FullStory | UX/Product analytics, zero-config, enterprise-grade masking, AI insights | Captures 100% sessions. Strong privacy controls.” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Microsoft Clarity vs HotjarMicrosoft Clarity vs DealfrontMicrosoft Clarity vs PostHogMicrosoft Clarity vs MouseflowMicrosoft Clarity vs LogRocketMicrosoft Clarity vs ContentsquareHotjar vs FullstoryDealfront vs FullstoryFullstory vs PostHogFullstory vs MouseflowFullstory vs LogRocketFullstory vs ContentsquareAll twenty-eight head-to-head pages and the full session replay standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.