6 categories · RankedMicrosoft Clarity
Microsoft Clarity is a user behavior analytics tool that shows how visitors interact with a website through session replays and heatmaps · clarity.microsoft.com ↗
Leads at small business. Ranked 4 of 59 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Hotjar at 12%.
Ranked first. Next is Hotjar at 16%. 2 of 14 models made it the first choice when asked directly.
Fullstory is first at 36%.
Why models recommend it
“Google Analytics 4 + Microsoft Clarity (both free) - This combination covers almost all basic to intermediate analytics needs at zero cost”MiniMax M2.5 · Budget-constrained question · first choice
“Best default for a limited budget: Microsoft Clarity. It's free and includes session recordings and click, scroll, and area heatmaps”GPT-6 Luna · Budget-constrained question · first choice
“the best default choice is usually Microsoft Clarity because it's free and includes both session replay and heatmaps”GPT-5.4 mini · Budget-constrained question · first choice
“If you have no budget, go with Microsoft Clarity (free, unlimited recordings, no sampling, built-in heatmaps).”GLM 4.7 FlashX · Budget-constrained question · first choice
What gives them pause
“Microsoft Clarity began requiring explicit consent for users from the EEA, UK, and Switzerland on October 31, 2025... does not natively respond to the GPC (Global Privacy Control) browser signal”Claude Haiku 4.5 · Negative question · warning
“Microsoft Clarity is a solid, widely used tool with strong default masking. However, because it is 100% free with unlimited recordings”Gemini 3.5 Flash · Negative question · warning
“Free and broad, but its privacy footprint deserves careful review; masking beyond passwords may require CSS selectors”Perplexity Sonar · Negative question · warning
“These can reintroduce cookies and consent requirements even after switching to a privacy-focused analytics platform.”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Clarity, over the 251 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 183 | 14 | Compare → | |
| 126 | 18 | Compare → | |
| 112 | 10 | Compare → | |
| 89 | 1 | Compare → | |
| 74 | 31 | Compare → | |
| 73 | 3 | Compare → | |
| 69 | 10 | Compare → | |
| 54 | 0 | View → | |
| 47 | 2 | View → | |
| 42 | 1 | Compare → |
What the models named instead of Microsoft Clarity →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Clarity's own site, not checked by Gane.
- For
- everyone—from bloggers to Fortune 500 companies
- Price stated
- Free forever. Built to grow with your business. No limits on traffic.
- Starting price
- 0
- Free plan or trial
- Free forever
- Customers named
- Imagely, Robusta, DropInBlog, Onward, Netpeak & ON Clinic, instacar, AllEvents, Netpeak
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads and 51 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 219 of the 251 answers that named Microsoft Clarity and are not a share of its labels.
Domains cited
527 of the 527 domain citations in answers naming Microsoft Clarity came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 1 | 1 | 7 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 6 | 1 | 2 | 11 |
| Perplexity Sonar | 1 | 5 | 1 | 2 | 9 |
| Grok 4.20 | 3 | 3 | 0 | 0 | 6 |
| Mistral Small | 1 | 4 | 0 | 3 | 8 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 1 | 6 |
| Llama 4 Maverick | 1 | 3 | 2 | 1 | 7 |
| Qwen 3.7 Flash | 2 | 3 | 1 | 1 | 7 |
| Kimi K2 | 2 | 3 | 0 | 3 | 8 |
| GLM 4.7 FlashX | 2 | 5 | 0 | 0 | 7 |
| MiniMax M2.5 | 4 | 3 | 0 | 0 | 7 |
| GPT-6 Luna | 2 | 2 | 0 | 1 | 5 |
| Muse Glimmer 30B | 2 | 4 | 2 | 1 | 9 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 216 | 7 | 2026-09-22 | Mobile apps, SEO | |
| Case study | 78 | 0 | 2026-05-14 | ||
| Comparison | 5 | 0 | 2024-05-23 | ||
| Glossary or explainer | 3 | 0 | 2026-03-05 | ||
| Report or ebook | 1 | 0 | 2025-02-11 |
Most recent
- 2026-09-22Bot activity page classification blog
- 2026-09-10Understand saas monetization behavior blog
- 2026-08-18Advanced queries clarity mcp server blog
- 2026-08-13Scrape to referral insights blog
- 2026-08-03Branded non branded queries blog
- 2026-07-22Analyze ai citation queries by topic blog
How it is countedHide how it is counted
Every page clarity.microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.