9 categories · RankedHotjar
Hotjar is a Contentsquare tool for collecting qualitative user feedback, including heatmaps and session recordings · contentsquare.com ↗
Strongest at mid-market. Ranked 19 of 59 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Clarity is first at 65%.
Microsoft Clarity is first at 45%. 5 of 14 models made it the first choice when asked directly.
Fullstory is first at 36%.
Why models recommend it
“Hotjar and Crazy Egg are the category leaders, with Hotjar suited for teams needing comprehensive user behavior analytics with strong heatmaps and session playback”Claude Haiku 4.5 · Comparative question · first choice
“Hotjar: Strong all-in-one for product/UX teams. Excellent heatmaps, surveys, and easy replays. Great for non-technical users; affordable entry point.”Grok 4.20 · Scale-constrained question · first choice
“For most mid-market B2B companies, Hotjar is the best balance of features, ease of use, and value.”Mistral Small · Direct question · first choice
“All-in-one solution with strong session replay and heatmap features, ideal for marketing and UX teams.”Mistral Small · Comparative question · first choice
What gives them pause
“Very common but often criticized for broad data capture... Many privacy-focused users block it outright.”Grok 4.20 · Negative question · warning
“Named in active CIPA lawsuits; $5,000 statutory damages per violation possible under California law”Kimi K2 · Negative question · warning
“Documented data exfiltration issues; research found it recorded content beyond input fields”MiniMax M2.5 · Negative question · warning
“considered high-risk for unintended data collection and storage on third-party servers”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Hotjar, over the 337 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 183 | 61 | Compare → | |
| 153 | 21 | Compare → | |
| 125 | 20 | Compare → | |
| 108 | 34 | View → | |
| 102 | 12 | View → | |
| 94 | 1 | Compare → | |
| 87 | 8 | Compare → | |
| 80 | 2 | Compare → | |
| 65 | 5 | View → | |
| 64 | 0 | View → |
What the models named instead of Hotjar →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Hotjar's own site, not checked by Gane.
- Customers named
- NerdCow, Hussle, UX studio, CadoMaestro, TomTom, eShopWorld, TechSmith, Matalan
- Headquarters
- Paris, France
- Founded
- 2008
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 287 of the 337 answers that named Hotjar and are not a share of its labels.
Domains cited
570 of the 628 domain citations in answers naming Hotjar came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 6 | 1 | 13 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 5 | 10 |
| Perplexity Sonar | 1 | 6 | 2 | 2 | 11 |
| Grok 4.20 | 3 | 8 | 3 | 3 | 17 |
| Mistral Small | 2 | 7 | 2 | 1 | 12 |
| DeepSeek V4 Flash | 3 | 4 | 3 | 2 | 12 |
| Llama 4 Maverick | 0 | 4 | 4 | 0 | 8 |
| Qwen 3.7 Flash | 1 | 5 | 1 | 3 | 10 |
| Kimi K2 | 1 | 3 | 4 | 3 | 11 |
| GLM 4.7 FlashX | 0 | 6 | 1 | 1 | 8 |
| MiniMax M2.5 | 1 | 8 | 4 | 1 | 14 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 3 | 3 | 2 | 8 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 710 | undated | Mobile apps, Product analytics | ||
| Blog | 298 | 0 | 2025-01-20 | Product analytics, CRM | |
| Case study | 159 | undated | |||
| News or press | 87 | undated | Product analytics | ||
| Comparison | 61 | undated | |||
| Glossary or explainer | 9 | undated | |||
| Podcast or video | 5 | undated | |||
| Template or tool | 3 | undated |
Most recent
- 2025-01-20Feedback actionable blog
How it is countedHide how it is counted
Every page contentsquare.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.