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Index › GTM › Products › Microsoft Clarity › Alternatives · November 2026 Edition
Two categories · what the models named instead

Alternatives to Microsoft Clarity, as AI models named them

In the November 2026 Edition, 342 of the 504 answers collected in the two categories where Microsoft Clarity holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Google Analytics 465
Fullstory34
Plausible Analytics25
Adobe Analytics24
Google Analytics 36016
Matomo15
First choices in the 342 answers that did not name Microsoft Clarity, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Session replay and heatmaps

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Microsoft Clarity is not its first choice or an alternative in it.
Small businessMicrosoft Clarity is #1 of 11 here at 65% of first choices, 69 labels.

Twenty-four of the eighty-four answers did not name Microsoft Clarity; it was the first choice in fifty-one. The first choices in those twenty-four answers, nine products in all, the eight most named:

Dealfront2 of 24Head to head →
Google Analytics 42 of 24
Clarity1 of 24
Crazy Egg1 of 24
Hotjar1 of 24Head to head →
Matomo1 of 24
Outfunnel1 of 24
Segment1 of 24
1 more in the record.The full small business standing →
Mid-marketMicrosoft Clarity is #1 of 16 here at 45% of first choices, 71 labels.

Thirty-one of the eighty-four answers did not name Microsoft Clarity; it was the first choice in twenty-six. The first choices in those thirty-one answers, four products in all:

Fullstory5 of 31Head to head →
OpenReplay2 of 31
PostHog2 of 31Head to head →
Hotjar1 of 31Head to head →
The full mid-market standing →
EnterpriseMicrosoft Clarity is #4 of 12 here at 7% of first choices, 41 labels.

Seventy-five of the eighty-four answers did not name Microsoft Clarity; it was the first choice in four. The first choices in those seventy-five answers, sixteen products in all, the eight most named:

Fullstory29 of 75Head to head →
Contentsquare13 of 75Head to head →
Quantum Metric11 of 75
OpenReplay4 of 75
Crazy Egg2 of 75
Glassbox2 of 75
LogRocket2 of 75Head to head →
6sense1 of 75
8 more in the record.The full enterprise standing →

Web analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Microsoft Clarity is not its first choice or an alternative in it.
Small businessMicrosoft Clarity is #6 of 14 here at 3% of first choices, 24 labels.

Sixty-four of the eighty-four answers did not name Microsoft Clarity; it was the first choice in three. The first choices in those sixty-four answers, twelve products in all, the eight most named:

Google Analytics 432 of 64Head to head →
Plausible Analytics18 of 64Head to head →
Fathom10 of 64
Dealfront3 of 64
Fathom Analytics3 of 64
PostHog3 of 64Head to head →
HubSpot Marketing Hub1 of 64Head to head →
Matomo1 of 64
4 more in the record.The full small business standing →
Mid-marketMicrosoft Clarity is #4 of 15 here at 4% of first choices, 24 labels.

Sixty-five of the eighty-four answers did not name Microsoft Clarity; it was the first choice in two. The first choices in those sixty-five answers, eighteen products in all, the eight most named:

Google Analytics 426 of 65Head to head →
Plausible Analytics7 of 65Head to head →
Matomo6 of 65
HubSpot Marketing Hub4 of 65Head to head →
Dreamdata3 of 65
Clics2 of 65
HockeyStack2 of 65
Mixpanel2 of 65Head to head →
10 more in the record.The full mid-market standing →
EnterpriseMicrosoft Clarity holds 3 labels here, under the 10-label cutoff, so it is unranked.

Eighty-three of the eighty-four answers did not name Microsoft Clarity; it was the first choice in zero. The first choices in those eighty-three answers, thirteen products in all, the eight most named:

Adobe Analytics24 of 83
Google Analytics 36016 of 83
Matomo7 of 83
Google Analytics 45 of 83Head to head →
Matomo On-Premise2 of 83
Mixpanel2 of 83Head to head →
Adobe Customer Journey Analytics1 of 83
Bold BI1 of 83
5 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Microsoft Clarity neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Microsoft Clarity only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Microsoft Clarity's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Microsoft Clarity was named by a model, not endorsed by anyone.

Microsoft Clarity's pageAll products