Fathom Analytics is a web analytics product that offers a lightweight, cookieless, privacy-focused alternative to Google Analytics · fathom.video ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Analytics 4 is first at 57%.
Google Analytics 4 is first at 55%.
Adobe Analytics is first at 35%.
“moving away from the "Big Tech" giants toward Privacy-Focused Platforms like Fathom Analytics”Qwen 3.7 Flash · Negative question · first choice
“Another privacy-oriented tool (Canadian-based, GDPR-compliant without cookies). Free trial, then affordable plans”Grok 4.20 · Budget-constrained question · alternative
“Another privacy-focused option with straightforward pricing and a free tier available.”Claude Haiku 4.5 · Budget-constrained question · alternative
“Go with Plausible or Fathom if: You just want to see simple stats”Gemini 3.5 Flash · Comparative question · alternative
No model argued against it.
The products named in the same answers as Fathom Analytics, over the 38 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 38 | 5 | View → | |
| 35 | 20 | View → | |
| 31 | 0 | View → | |
| 18 | 2 | View → | |
| 18 | 0 | View → | |
| 14 | 1 | View → | |
| 14 | 0 | View → | |
| 11 | 2 | View → | |
| 11 | 0 | View → | |
| 8 | 0 | View → |
What the models named instead of Fathom Analytics →
A side-by-side page exists where both products are among a category's top eight.
Stated on Fathom Analytics's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 31 of the 38 answers that named Fathom Analytics and are not a share of its labels.
103 of the 103 domain citations in answers naming Fathom Analytics came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 10 | undated | |||
| Case study | 3 | undated | |||
| Glossary or explainer | 3 | 3 | 2026-09-04 | ||
| Blog | 1 | undated |
Every page fathom.video exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.