Index › GTM › Products › Fathom Analytics · November 2026 Edition
2 categories · Ranked

Fathom Analytics

Fathom Analytics is a web analytics product that offers a lightweight, cookieless, privacy-focused alternative to Google Analytics · fathom.video ↗

#7Best rank (small business)
11/14Models named it
1First choices
1Warnings
November 2026 Edition · all company sizes counted.
Ranked inWeb analytics #7 small businessSession replay and heatmaps #29
What AI models recommend in web analytics

Read the same way at every company size.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Why models recommend it

“moving away from the "Big Tech" giants toward Privacy-Focused Platforms like Fathom Analytics”Qwen 3.7 Flash · Negative question · first choice
“Another privacy-oriented tool (Canadian-based, GDPR-compliant without cookies). Free trial, then affordable plans”Grok 4.20 · Budget-constrained question · alternative
“Another privacy-focused option with straightforward pricing and a free tier available.”Claude Haiku 4.5 · Budget-constrained question · alternative
“Go with Plausible or Fathom if: You just want to see simple stats”Gemini 3.5 Flash · Comparative question · alternative

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Fathom Analytics, over the 38 answers that named it, and how often each was the first choice instead.

What the models named instead of Fathom Analytics →

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Fathom Analytics's own site, not checked by Gane.

For
Whether you’re a team of 1 or 1,000
Price stated
Free for individuals, with AI-powered CRM updates for teams.
Free plan or trial
Free for individuals
Certifications
SOC 2 Type II, GDPR, HIPAA, CCPA
Hosting
USA
Visit fathom.video ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Fathom Analytics came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 31 of the 38 answers that named Fathom Analytics and are not a share of its labels.

Domains cited

crazyegg.com18
linkedin.com16
g2.com11
usermaven.com11
spotsaas.com10
plausible.io9
searchengineland.com9
amplitude.com7
softwareadvice.com6
swetrix.com6

103 of the 103 domain citations in answers naming Fathom Analytics came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Fathom Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.501001
GPT-5.4 mini00000
Gemini 3.5 Flash02002
Perplexity Sonar00000
Grok 4.2002002
Mistral Small01001
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash10001
Kimi K201001
GLM 4.7 FlashX00101
MiniMax M2.504004
GPT-6 Luna00000
Muse Glimmer 30B00101

What it publishes

Addresses on fathom.video
90
subdomains included
Content
17
counted in the table below
Documentation
4
Product · Integration
4 · 32
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Comparison10undated
Case study3undated
Glossary or explainer332026-09-04
Blog1undated

Most recent

How it is countedHide how it is counted

Every page fathom.video exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.