4 categories · RankedGoogle Analytics 360
Google Analytics 360 is an analytics product from Google used for marketing attribution, including data-driven attribution, as well as customer intelligence and product analytics · google.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise. Thin evidence at small business: six labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Analytics 4 is first at 57%.
Google Analytics 4 is first at 55%. 0 of 14 models made it the first choice when asked directly.
Adobe Analytics is first at 35%.
Why models recommend it
“For heavier needs, GA 360 (~$50K–$150K/year depending on volume) adds unsampled data, advanced funnel analysis, and dedicated support.”Grok 4.20 · Paraphrase question · alternative
“Choose Google Analytics if you primarily need web traffic analytics and marketing measurement”DeepSeek V4 Flash · Comparative question · alternative
What gives them pause
“but these are often less ideal for pure B2B product depth”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Google Analytics 360, over the 69 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 51 | 8 | View → | |
| 38 | 2 | View → | |
| 33 | 4 | View → | |
| 24 | 3 | View → | |
| 19 | 4 | View → | |
| 16 | 1 | View → | |
| 13 | 1 | View → | |
| 12 | 1 | View → | |
| 12 | 0 | View → | |
| 11 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Analytics 360's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 58 of the 69 answers that named Google Analytics 360 and are not a share of its labels.
Domains cited
164 of the 164 domain citations in answers naming Google Analytics 360 came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |