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Index › GTM › GTM data and infrastructure › Session replay › Microsoft Clarity vs Contentsquare
Session replay and heatmaps · November 2026 Edition

Microsoft Clarity vs Contentsquare

Two of fourteen models named Microsoft Clarity first on the direct prompt; zero named Contentsquare. Microsoft Clarity was named by fourteen of the fourteen models and Contentsquare by thirteen and Microsoft Clarity carries 71 labels and Contentsquare 30, so the shares are not directly comparable.

Microsoft Clarity

endorsed leader

By Microsoft, Vancouver, Canada, founded 1975. Named in six categories this edition.

Contentsquare

accepted challenger

Paris, France, founded 2008. Named in seven categories this edition.

First-choice share45%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 16; printed, not drawn.
Labels7130A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Clarity reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in eleven of the fourteen direct answers. Microsoft Clarity vs Hotjar · Microsoft Clarity vs Dealfront · Microsoft Clarity vs Fullstory

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft ClarityFirst choices, of fourteen modelsContentsquare
Direct201 against Microsoft Clarity · 3 against Contentsquare
Paraphrase612 against Contentsquare
Comparative411 against Contentsquare
Budget-constrained140
Scale-constrained004 against Microsoft Clarity
Negative009 against Microsoft Clarity · 1 against Contentsquare
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Microsoft Clarity and Contentsquare were named in the same answer sixty-nine times, of the 251 answers naming Microsoft Clarity and the 199 naming Contentsquare. In those answers Contentsquare took the first choice ten times and Microsoft Clarity sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Microsoft Clarity and Contentsquare stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Microsoft Clarity Contentsquare first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Clarity on the left and Contentsquare on the right.

The direct prompt

The plain question, one answer per model, grouped by where Microsoft Clarity and Contentsquare stood in it.

Microsoft Clarity first, Contentsquare an alternative

2 of 14 modelsContentsquare was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXMicrosoft Clarity alternatives: Contentsquare, Glassbox, LogRocket, UXCam
MiniMax M2.5Microsoft Clarity alternatives: Fullstory, Hotjar, LogRocket

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Hotjar, Mouseflow alternatives: Fullstory, Microsoft Clarity
GPT-5.4 miniFullstory alternatives: Contentsquare, Glassbox, Hotjar, LogRocket
Gemini 3.5 FlashPostHog alternatives: Fullstory, Hotjar, LogRocket, Microsoft Clarity
Perplexity SonarHotjar alternatives: Amplitude Session Replay, Microsoft Clarity, Mouseflow
Grok 4.20Hotjar alternatives: Microsoft Clarity, Mouseflow
Mistral SmallHotjar alternatives: Fullstory, LogRocket, Microsoft Clarity, PostHog
DeepSeek V4 FlashHotjar alternatives: Amplitude Session Replay, Fullstory, LogRocket, Microsoft Clarity, Mouseflow
Llama 4 MaverickMouseflow alternatives: Fullstory, Hotjar, Microsoft Clarity, UXCam
Qwen 3.7 FlashLogRocket alternatives: Hotjar, Microsoft Clarity, PostHog
GPT-6 LunaFullstory alternatives: Contentsquare, PostHog
Muse Glimmer 30BFullstory alternatives: Contentsquare, Hotjar, Microsoft Clarity

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Kimi K2PostHog alternatives: LogRocket, Mouseflow

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Clarity leads by sixty-five points.
Microsoft Clarity65%#1 of 11
Contentsquare0%#10 of 11
The full small business standing →
Mid-marketThe figures above
Microsoft Clarity leads by forty-three points.
Microsoft Clarity45%#1 of 16
Contentsquare2%#8 of 16
The full mid-market standing →
Enterprise
The order flips: Contentsquare leads at enterprise.
Contentsquare14%#2 of 12
Microsoft Clarity7%#4 of 12
The full enterprise standing →

What the models said about Microsoft Clarity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Microsoft Clarity began requiring explicit consent for users from the EEA, UK, and Switzerland on October 31, 2025... does not natively respond to the GPC (Global Privacy Control) browser signal” Claude Haiku 4.5 · negative prompt · soft negative
“Microsoft Clarity is a solid, widely used tool with strong default masking. However, because it is 100% free with unlimited recordings” Gemini 3.5 Flash · negative prompt · soft negative
“Free and broad, but its privacy footprint deserves careful review; masking beyond passwords may require CSS selectors” Perplexity Sonar · negative prompt · soft negative
“Best default for a limited budget: Microsoft Clarity. It's free and includes session recordings and click, scroll, and area heatmaps” GPT-6 Luna · budget prompt · first choice
“the best default choice is usually Microsoft Clarity because it's free and includes both session replay and heatmaps” GPT-5.4 mini · budget prompt · first choice
“If you have no budget, go with Microsoft Clarity (free, unlimited recordings, no sampling, built-in heatmaps).” GLM 4.7 FlashX · budget prompt · first choice

What the models said about Contentsquare

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid overly enterprise tools like Contentsquare unless you have very high traffic/budgets.” Grok 4.20 · direct prompt · hard negative
“Instead of buying an expensive enterprise platform (like full Contentsquare or Quantum Metric which can run $30k–$50k+/year)” Gemini 3.5 Flash · paraphrase prompt · soft negative
“warned about common misreading errors (cherry-picking, streetlight effects) that can lead to misleading conclusions” Mistral Small · negative prompt · soft negative
“My default pick: Contentsquare Growth for a mid-sized B2B company” GPT-6 Luna · paraphrase prompt · first choice
“Best enterprise suite: Contentsquare” GPT-5.4 mini · comparative prompt · first choice
“Choose Contentsquare, Glassbox, or Quantum Metric when scale, enterprise governance, and advanced experience analytics justify a larger platform.” Perplexity Sonar · comparative prompt · alternative
Also compared
Microsoft Clarity vs HotjarMicrosoft Clarity vs DealfrontMicrosoft Clarity vs FullstoryMicrosoft Clarity vs PostHogMicrosoft Clarity vs MouseflowMicrosoft Clarity vs LogRocketHotjar vs ContentsquareDealfront vs ContentsquareFullstory vs ContentsquarePostHog vs ContentsquareMouseflow vs ContentsquareLogRocket vs ContentsquareAll twenty-eight head-to-head pages and the full session replay standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.