Index › GTM › Products › Fathom · November 2026 Edition
6 categories · Ranked

Fathom

fathom.ai ↗

#2Best rank (small business)
14/14Models named it
27First choices
23Warnings
November 2026 Edition · all company sizes counted.
Ranked inConversational intelligence and call recording #2 small businessWeb analytics #17Sales coaching and training #56Revenue intelligence and forecasting #28Product analytics #15Customer intelligence and data science #45
What AI models recommend in conversation intel

Strongest at small business. Ranked 84 of 85 for enterprise buyers.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Why models recommend it

“alternatives like Plausible Analytics, Fathom, and Matomo have driven significant adoption”Claude Haiku 4.5 · Negative question · first choice
“Fathom is probably the best overall choice for most small teams”GPT-5.4 mini · Budget-constrained question · first choice
“Best overall for most limited-budget teams: Fathom Team plan”Grok 4.20 · Budget-constrained question · first choice
“Fathom – Best Overall Value & Generous Tier Capabilities”Gemini 3.5 Flash · Budget-constrained question · first choice

What gives them pause

“generally well-liked, but there are repeated user complaints about joining/recording behavior and at least one serious privacy complaint”GPT-5.4 mini · Negative question · warning
“Free or low-cost AI-heavy tools (e.g., Fireflies.ai, Fathom, or similar meeting bots): ... be wary of default data sharing”Grok 4.20 · Negative question · warning
“Fathom, for example, has a five-call-per-month summary cap on its free tier.”Perplexity Sonar · Negative question · warning
“Inaccurate transcripts, recording issues, call attribution problems”Kimi K2 · Negative question · warning

Also on the shortlist

The products named in the same answers as Fathom, over the 192 answers that named it, and how often each was the first choice instead.

What the models named instead of Fathom →

A side-by-side page exists where both products are among a category's top eight.

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Fathom came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 169 of the 192 answers that named Fathom and are not a share of its labels.

Domains cited

cloudtalk.io64
g2.com59
avoma.com52
softwareadvice.com43
outrightsystems.org39
cirrusinsight.com37
gane.ai/indexpublisher (Gane)34
blog.hubspot.com31
fireflies.ai31
spotsaas.com31

387 of the 421 domain citations in answers naming Fathom came from a third party's page. Thirty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Fathom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.513004
GPT-5.4 mini11114
Gemini 3.5 Flash13004
Perplexity Sonar04217
Grok 4.2012115
Mistral Small01203
DeepSeek V4 Flash03205
Llama 4 Maverick01001
Qwen 3.7 Flash03003
Kimi K2054110
GLM 4.7 FlashX02013
MiniMax M2.512003
GPT-6 Luna02002
Muse Glimmer 30B01304

What it publishes

Addresses on fathom.ai
113
subdomains included
Content
16
counted in the table below
Documentation
38
Product · Integration
4 · 32
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Comparison9undated
Case study3undated
Glossary or explainer332026-09-04
Blog1undated

Most recent

How it is countedHide how it is counted

Every page fathom.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.