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Conversational intelligence and call recording · November 2026 Edition

Gong vs Fathom

Four of fourteen models named Gong first on the direct prompt; zero named Fathom. Gong was named by fourteen of the fourteen models and Fathom by thirteen and Gong carries 67 labels and Fathom 29, so the shares are not directly comparable.

Gong

criticized challenger

By Gong.io, Ramat Gan, Israel, founded 2015. Named in fifteen categories this edition.

Fathom

accepted challenger

Named in six categories this edition.

First-choice share20%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate36%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 15; printed, not drawn.
Labels6729A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gong reading right to left. Rank and label count are printed, not drawn.Avoma was named alongside these two in fourteen of the fourteen direct answers. Avoma vs Gong · Avoma vs Fathom · Gong vs Fireflies.ai

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the conversational intelligence and call recording page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GongFirst choices, of fourteen modelsFathom
Direct406 against Gong
Paraphrase404 against Gong
Comparative130
Budget-constrained037 against Gong
Scale-constrained30
Negative007 against Gong · 3 against Fathom
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Gong and Fathom were named in the same answer ninety-seven times, of the 410 answers naming Gong and the 192 naming Fathom. In those answers Fathom took the first choice twenty-seven times and Gong fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Gong and Fathom stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Gong Fathom first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gong on the left and Fathom on the right.

The direct prompt

The plain question, one answer per model, grouped by where Gong and Fathom stood in it.

Gong first, Fathom not the choice

4 of 14 modelsFathom was named in the answer but not as the choice, or not at all.
GPT-5.4 miniGong alternatives: Avoma, Chorus by ZoomInfo
Gemini 3.5 FlashGong alternatives: Avoma, Chorus by ZoomInfo, Clari Copilot, Outreach Kaia, Salesloft Conversations
GLM 4.7 FlashXGong alternatives: Avoma, Chorus by ZoomInfo, Claap, Clari Copilot, Jiminny
GPT-6 LunaGong alternatives: Avoma, Salesloft Conversations

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarAvoma alternatives: Chorus by ZoomInfo, Gong, Jiminny
Qwen 3.7 FlashAvoma, exec.ai alternatives: Clari Copilot, Gong

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Avoma alternatives: Chorus by ZoomInfo, Jiminny
Grok 4.20Avoma alternatives: Fireflies.ai, Jiminny
Mistral SmallJiminny, ZoomInfo alternatives: Avoma, CloudTalk, Dialpad
DeepSeek V4 FlashAvoma alternatives: Aircall, Airspeed, Jiminny
Llama 4 MaverickAvoma
Kimi K2Chorus by ZoomInfo alternatives: Aircall, Avoma, Claap
MiniMax M2.5Jiminny alternatives: Avoma, Chorus by ZoomInfo, Clari Copilot
Muse Glimmer 30BAvoma alternatives: Airspeed, Chorus by ZoomInfo, Jiminny

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Fathom leads by twenty-six points.
Fathom26%#2 of 13
Gong0%#13 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Gong leads at mid-market.
Gong20%#2 of 15
Fathom5%#6 of 15
The full mid-market standing →
Enterprise
Gong leads by seventy-two points.
Gong72%#1 of 15
Fathom0%#15 of 15
The full enterprise standing →

What the models said about Gong

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“What to Avoid (Budget-Busters) | Gong | $1,200-$2,700+/user/year | Enterprise pricing, multi-year contracts required” Kimi K2 · budget prompt · hard negative
“Avoid starting with Gong or Clari if your budget is tight.” Qwen 3.7 Flash · budget prompt · hard negative
“Gong is one of the leading conversation intelligence platforms in the market, known for its robust capabilities in recording, transcribing, and analyzing sales calls.” Claude Haiku 4.5 · comparative prompt · first choice

What the models said about Fathom

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“generally well-liked, but there are repeated user complaints about joining/recording behavior and at least one serious privacy complaint” GPT-5.4 mini · negative prompt · soft negative
“Free or low-cost AI-heavy tools (e.g., Fireflies.ai, Fathom, or similar meeting bots): ... be wary of default data sharing” Grok 4.20 · negative prompt · soft negative
“Fathom, for example, has a five-call-per-month summary cap on its free tier.” Perplexity Sonar · negative prompt · soft negative
“Fathom is probably the best overall choice for most small teams” GPT-5.4 mini · budget prompt · first choice
“Best overall for most limited-budget teams: Fathom Team plan” Grok 4.20 · budget prompt · first choice
“Fathom – Best Overall Value & Generous Tier Capabilities” Gemini 3.5 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.