Ecommerce marketing · Named, not rankedMicrosoft Ads
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Microsoft Ads has 1.
Why models recommend it
No positive label carried a quote.
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Microsoft Ads, over the 2 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 2 | 0 | View → | |
| 1 | 1 | View → | |
| 1 | 1 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Ads's own site, not checked by Gane.
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Advertising and 51 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 2 answers that named Microsoft Ads and are not a share of its labels.
Domains cited
Ten of the eleven domain citations in answers naming Microsoft Ads came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 10 | undated | |||
| Blog | 8 | undated | |||
| Glossary or explainer | 1 | undated |
How it is countedHide how it is counted
Every page ads.microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.