6 categories · RankedMicrosoft Advertising
Microsoft Advertising is an advertising platform from Microsoft for running search and native ads · microsoft.com ↗
Why models recommend it
“The native platform for Microsoft campaigns; often paired with Google Ads or a third-party tool for cross-engine workflows.”GPT-6 Luna · Comparative question · alternative
“Choose Microsoft Advertising if you want a simpler cross-device video/CTV option within Microsoft's ecosystem.”GPT-5.4 mini · Paraphrase question · alternative
“Similar to Google Ads but with potentially lower competition and cost-per-click, especially in B2B markets.”MiniMax M2.5 · Budget-constrained question · alternative
“Microsoft Advertising complements Google well, especially for B2B with LinkedIn targeting integration”MiniMax M2.5 · Comparative question · alternative
What gives them pause
“I'm mentioning this cautiously because the exact product lineup has changed over time”GPT-5.4 mini · Comparative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Advertising, over the 55 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 30 | 11 | View → | |
| 29 | 8 | View → | |
| 28 | 2 | View → | |
| 21 | 7 | View → | |
| 18 | 2 | View → | |
| 16 | 6 | View → | |
| 15 | 1 | View → | |
| 14 | 1 | View → | |
| 14 | 0 | View → | |
| 13 | 1 | View → |
What the models named instead of Microsoft Advertising →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Advertising's own site, not checked by Gane.
- Customers named
- Investec, Campari Group, Leatherman Tool Group
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads and 51 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 47 of the 55 answers that named Microsoft Advertising and are not a share of its labels.
Domains cited
106 of the 116 domain citations in answers naming Microsoft Advertising came from a third party's page. Ten were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |