Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
Index › GTM › Products › Mixpanel › Alternatives · November 2026 Edition
Three categories · what the models named instead

Alternatives to Mixpanel, as AI models named them

In the November 2026 Edition, 439 of the 756 answers collected in the three categories where Mixpanel holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Google Analytics 464
Plausible Analytics22
PostHog16
Adobe Analytics12
Adobe Customer Journey Analytics12
Matomo12
First choices in the 439 answers that did not name Mixpanel, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Product analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mixpanel is not its first choice or an alternative in it.
Small businessMixpanel is #2 of 7 here at 25% of first choices, 77 labels.

Twenty-eight of the eighty-four answers did not name Mixpanel; it was the first choice in twenty. The first choices in those twenty-eight answers, two products in all:

PostHog10 of 28Head to head →
Heap1 of 28
The full small business standing →
Mid-marketMixpanel is #3 of 8 here at 22% of first choices, 75 labels.

Thirty-two of the eighty-four answers did not name Mixpanel; it was the first choice in thirteen. The first choices in those thirty-two answers, three products in all:

Fathom1 of 32
Plausible1 of 32
PostHog1 of 32Head to head →
The full mid-market standing →
EnterpriseMixpanel is #2 of 9 here at 22% of first choices, 75 labels.

Thirty-five of the eighty-four answers did not name Mixpanel; it was the first choice in fifteen. The first choices in those thirty-five answers, three products in all:

Amplitude5 of 35Head to head →
GrowthBook3 of 35
PostHog2 of 35Head to head →
The full enterprise standing →

Customer intelligence and data science

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mixpanel is not its first choice or an alternative in it.
Small businessMixpanel is #6 of 13 here at 4% of first choices, 53 labels.

Forty-three of the eighty-four answers did not name Mixpanel; it was the first choice in nine. The first choices in those forty-three answers, eleven products in all, the eight most named:

HubSpot Service Hub9 of 43
HubSpot Marketing Hub5 of 43Head to head →
Google Analytics 44 of 43Head to head →
HubSpot CRM4 of 43Head to head →
Microsoft Power BI2 of 43
Custify1 of 43
Dreamdata1 of 43
Fathom1 of 43
3 more in the record.The full small business standing →
Mid-marketMixpanel is #1 of 16 here at 12% of first choices, 53 labels.

Forty-nine of the eighty-four answers did not name Mixpanel; it was the first choice in ten. The first choices in those forty-nine answers, nineteen products in all, the eight most named:

HubSpot Marketing Hub3 of 49Head to head →
Segment3 of 49Head to head →
Amplitude2 of 49Head to head →
Cometly2 of 49
Gainsight CS2 of 49Head to head →
Google Analytics 42 of 49Head to head →
HubSpot CRM2 of 49Head to head →
Totango2 of 49
11 more in the record.The full mid-market standing →
EnterpriseMixpanel is #6 of 15 here at 4% of first choices, 37 labels.

Sixty-seven of the eighty-four answers did not name Mixpanel; it was the first choice in three. The first choices in those sixty-seven answers, eighteen products in all, the eight most named:

Adobe Customer Journey Analytics11 of 67
Salesforce Data Cloud5 of 67
Adobe Real-Time CDP3 of 67
Amplitude2 of 67Head to head →
Chattermill2 of 67
Microsoft Dynamics 365 Customer Insights2 of 67
Microsoft Power BI2 of 67
SAS Customer Intelligence 3602 of 67
10 more in the record.The full enterprise standing →

Web analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mixpanel is not its first choice or an alternative in it.
Small businessMixpanel is #11 of 14 here at 0% of first choices, 33 labels.

Sixty-nine of the eighty-four answers did not name Mixpanel; it was the first choice in one. The first choices in those sixty-nine answers, fifteen products in all, the eight most named:

Google Analytics 435 of 69Head to head →
Plausible Analytics14 of 69Head to head →
Fathom8 of 69
Dealfront3 of 69
Microsoft Clarity3 of 69Head to head →
PostHog3 of 69Head to head →
Cloudflare Web Analytics2 of 69
Fathom Analytics1 of 69
7 more in the record.The full small business standing →
Mid-marketMixpanel is #3 of 15 here at 4% of first choices, 39 labels.

Fifty-six of the eighty-four answers did not name Mixpanel; it was the first choice in two. The first choices in those fifty-six answers, fifteen products in all, the eight most named:

Google Analytics 422 of 56Head to head →
Plausible Analytics8 of 56Head to head →
Matomo6 of 56
HubSpot Marketing Hub3 of 56Head to head →
Dealfront2 of 56
Dealfront Leadfeeder2 of 56
Dreamdata2 of 56
HockeyStack2 of 56
7 more in the record.The full mid-market standing →
EnterpriseMixpanel is #4 of 12 here at 4% of first choices, 45 labels.

Sixty of the eighty-four answers did not name Mixpanel; it was the first choice in two. The first choices in those sixty answers, twelve products in all, the eight most named:

Adobe Analytics12 of 60
Google Analytics 36011 of 60
Matomo6 of 60
Matomo On-Premise2 of 60
Adobe Customer Journey Analytics1 of 60
Bold BI1 of 60
Clics1 of 60
Google Analytics 41 of 60Head to head →
4 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Mixpanel neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Mixpanel only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Mixpanel's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Mixpanel was named by a model, not endorsed by anyone.

Mixpanel's pageAll products