18 categories · RankedHubSpot CRM
HubSpot CRM is customer relationship management software from HubSpot, positioned as flexible and AI-powered, for startups and small businesses · hubspot.com ↗
12 more
Gane, the publisher, sells software in AI marketing agents and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at small business. Ranked 8 of 67 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Pipedrive at 15%.
Ranked first. Next is HubSpot Sales Hub at 28%. 9 of 14 models made it the first choice when asked directly.
Salesforce Sales Cloud is first at 59%.
Why models recommend it
“Often recommended as the best overall for established B2B teams due to its balance of fast adoption, strong pipeline management, and reporting.”Mistral Small · Direct question · first choice
“For most growing companies, the balance of usability, reporting, and alignment across teams makes HubSpot the strongest overall option”Claude Haiku 4.5 · Comparative question · first choice
“an all-in-one choice for B2B teams who want customer profiling built into their CRM without managing a separate enrichment tool”Claude Haiku 4.5 · Direct question · first choice
“For the majority of mid-market B2B companies, HubSpot offers the best balance of capability, usability, and time-to-value.”DeepSeek V4 Flash · Direct question · first choice
What gives them pause
“The free or low-cost entry point can become expensive as you add users, automation, reporting, marketing, and service features.”Perplexity Sonar · Negative question · warning
“Can be "challenging for smaller businesses" per Reddit—overly complex for basic needs, with steep setup for custom onboarding.”Grok 4.20 · Negative question · warning
“notes pricing complaints and feature gating across major tools, including HubSpot CRM, Salesforce, and monday CRM”GPT-5.4 mini · Negative question · warning
“Trying to heavily customize a standard CRM (like Salesforce, HubSpot, or Dynamics) to function as a full-featured PRM.”MiniMax M2.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as HubSpot CRM, over the 365 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 218 | 9 | Compare → | |
| 176 | 10 | View → | |
| 148 | 32 | View → | |
| 97 | 2 | View → | |
| 94 | 18 | View → | |
| 44 | 6 | View → | |
| 34 | 2 | View → | |
| 28 | 0 | View → | |
| 26 | 0 | View → | |
| 25 | 4 | Compare → |
What the models named instead of HubSpot CRM →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on HubSpot CRM's own site, not checked by Gane.
- For
- startups and small businesses
- Price stated
- Free
- Starting price
- 0
- Free plan or trial
- Free HubSpot CRM
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management and 79 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 289 of the 365 answers that named HubSpot CRM and are not a share of its labels.
Domains cited
338 of the 464 domain citations in answers naming HubSpot CRM came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 5 | 1 | 2 | 1 | 9 |
| GPT-5.4 mini | 3 | 0 | 1 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 5 | 3 | 1 | 10 |
| Perplexity Sonar | 3 | 2 | 1 | 3 | 9 |
| Grok 4.20 | 6 | 3 | 0 | 2 | 11 |
| Mistral Small | 5 | 1 | 2 | 0 | 8 |
| DeepSeek V4 Flash | 3 | 1 | 1 | 1 | 6 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 5 | 3 | 2 | 1 | 11 |
| Kimi K2 | 5 | 2 | 3 | 1 | 11 |
| GLM 4.7 FlashX | 3 | 3 | 0 | 1 | 7 |
| MiniMax M2.5 | 4 | 6 | 2 | 2 | 14 |
| GPT-6 Luna | 4 | 2 | 0 | 1 | 7 |
| Muse Glimmer 30B | 4 | 1 | 1 | 1 | 7 |