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CRM · November 2026 Edition

HubSpot CRM vs Zoho CRM

Nine of fourteen models named HubSpot CRM first on the direct prompt; zero named Zoho CRM. Both were named by all fourteen models and HubSpot CRM carries 61 labels and Zoho CRM 65, so the shares are not directly comparable.

HubSpot CRM

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in eighteen categories this edition.

Zoho CRM

accepted challenger

Named in eleven categories this edition.

First-choice share53%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 9; printed, not drawn.
Labels6165A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Salesforce Sales Cloud was named alongside these two in fourteen of the fourteen direct answers. HubSpot CRM vs HubSpot Sales Hub · HubSpot Sales Hub vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of fourteen modelsZoho CRM
Direct90
Paraphrase51
Comparative30
Budget-constrained94
Scale-constrained00
Negative0011 against HubSpot CRM · 6 against Zoho CRM
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, HubSpot CRM and Zoho CRM were named in the same answer 218 times, of the 365 answers naming HubSpot CRM and the 395 naming Zoho CRM. In those answers Zoho CRM took the first choice nine times and HubSpot CRM 101.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot CRM and Zoho CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot CRM Zoho CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CRM on the left and Zoho CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and Zoho CRM stood in it.

HubSpot CRM first, Zoho CRM an alternative

9 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot CRM alternatives: Attio, Salesforce Sales Cloud, Zoho CRM
GPT-5.4 miniHubSpot CRM alternatives: Salesforce Sales Cloud
Grok 4.20HubSpot CRM alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot CRM alternatives: Coevera, Freshsales, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Llama 4 MaverickHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Qwen 3.7 FlashHubSpot CRM alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
MiniMax M2.5HubSpot CRM alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
GPT-6 LunaHubSpot CRM alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Sales Hub alternatives: Creatio, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
Perplexity SonarHubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
GLM 4.7 FlashXHubSpot Sales Hub alternatives: Coevera, Freshsales, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM
Muse Glimmer 30BHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Nutshell, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Kimi K2HubSpot Sales Hub alternatives: Coevera, Pipedrive, Salesforce Sales Cloud

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by sixty-five points.
HubSpot CRM65%#1 of 10
Zoho CRM0%#5 of 10
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by forty-two points.
HubSpot CRM53%#1 of 9
Zoho CRM12%#3 of 9
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot CRM0%#3 of 8
Zoho CRM0%#7 of 8
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“The free or low-cost entry point can become expensive as you add users, automation, reporting, marketing, and service features.” Perplexity Sonar · negative prompt · soft negative
“notes pricing complaints and feature gating across major tools, including HubSpot CRM, Salesforce, and monday CRM” GPT-5.4 mini · negative prompt · soft negative
“Often recommended as the best overall for established B2B teams due to its balance of fast adoption, strong pipeline management, and reporting.” Mistral Small · direct prompt · first choice
“For most growing companies, the balance of usability, reporting, and alignment across teams makes HubSpot the strongest overall option” Claude Haiku 4.5 · comparative prompt · first choice
“For the majority of mid-market B2B companies, HubSpot offers the best balance of capability, usability, and time-to-value.” DeepSeek V4 Flash · direct prompt · first choice

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Affordable but often criticized for glitches, limited mobile app, poor support response times, and feature bloat” Grok 4.20 · negative prompt · soft negative
“Users commonly complain about limited and slow customer support and a complex, unintuitive user interface” Claude Haiku 4.5 · negative prompt · soft negative
“Often highlighted as the best value for small businesses, Zoho CRM offers low-cost plans and even a free forever plan.” Mistral Small · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.