14 categories · RankedHubSpot
HubSpot is a customer platform that brings marketing, sales and customer service together in one place, with a CRM at its core · hubspot.com ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Breeze is first at 21%.
HubSpot Breeze is first at 35%. 1 of 14 models made it the first choice when asked directly.
Salesforce Agentforce Marketing is first at 43%.
Why models recommend it
“the best default choice is usually HubSpot”GPT-5.4 mini · Direct question · first choice
“Platforms like HubSpot, ActiveCampaign, or Mailchimp offer free tiers that include basic AI-powered marketing features.”Claude Haiku 4.5 · Budget-constrained question · alternative
“Other options include HubSpot, which is one of the strongest choices for medium-sized organisations and B2B businesses”Llama 4 Maverick · Direct question · alternative
“Best when marketing, sales, and customer-success teams need messaging activity tied directly to a shared CRM record.”Perplexity Sonar · Direct question · alternative
What gives them pause
“Examples: Salesforce Agentforce, HubSpot’s outcome-based pricing - Why avoid: These models can lead to unpredictable costs”Mistral Small · Negative question · warning
“Avoid using Mailchimp, MailerLite, Kit, HubSpot, and Constant Contact”Claude Haiku 4.5 · Negative question · warning
“Much cheaper than HubSpot (which users report paying €3,000/month for similar features)”Kimi K2 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as HubSpot, over the 92 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 14 | 3 | View → | |
| 11 | 5 | View → | |
| 8 | 1 | View → | |
| 8 | 1 | View → | |
| 7 | 2 | View → | |
| 7 | 2 | View → | |
| 7 | 1 | View → | |
| 6 | 2 | View → | |
| 6 | 2 | View → | |
| 6 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on HubSpot's own site, not checked by Gane.
- For
- Businesses, startups and small businesses, and enterprises
- Price stated
- Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools
- Starting price
- $0/mo
- Free plan or trial
- Get started free with HubSpot's free tools
- Integrations
- 2000
- Certifications
- SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, TRUSTe
- Customers named
- Unipart, Angel City FC, Youth on Course, 2030 Builders, Rebel Rock Wealth, Lean Discovery Group, RevenueWell, Fresha
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Also from HubSpot
- HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads and 79 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 70 of the 92 answers that named HubSpot and are not a share of its labels.
Domains cited
Eighty of the 105 domain citations in answers naming HubSpot came from a third party's page. Sixteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 3 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 9,061 | 34 | 2026-09-23 | ||
| Case study | 771 | undated | |||
| Glossary or explainer | 345 | 4 | 2026-09-28 | ||
| Comparison | 287 | 38 | 2026-09-28 | ||
| Report or ebook | 167 | 3 | 2026-09-28 | ||
| Conference or event | 89 | 0 | 2026-06-05 | ||
| Template or tool | 52 | 3 | 2026-09-08 | ||
| Webinar or virtual event | 51 | 2 | 2026-08-07 | ||
| Podcast or video | 42 | 1 | 2026-09-14 | ||
| News or press | 29 | 1 | 2026-07-14 |
Most recent
- 2026-09-28What is digital transformation glossary or explainer
- 2026-09-28Facebook ad strategy report or ebook
- 2026-09-28Lead generation alternatives to cold calling comparison
- 2026-09-28Salesforce alternatives comparison
- 2026-09-23Best aeo checkers blog
- 2026-09-22Scrunch vs peec ai comparison
How it is countedHide how it is counted
Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.