Intercom is a customer service system that combines human and AI support, used for conversational and in-app support · intercom.com ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: OneSignal has 18%.
Ranked first, contested: OneSignal has 15%. 11 of 14 models made it the first choice when asked directly.
Pendo is first at 24%.
“Braze, Intercom, and OneSignal based on proven implementation success within comparable industry verticals, depth of analytics and measurement”Muse Glimmer 30B · Comparative question · first choice
“Intercom - a popular choice for mid-market B2B companies, offering a range of features including chat, voice/video, and AI moderation.”Llama 4 Maverick · Direct question · first choice
“I recommend Intercom (now with its AI agent called Fin) as the top website chat solution for converting visitors into pipeline.”Grok 4.20 · Paraphrase question · first choice
“For most mid-market B2B companies, Intercom is the safest choice because it unifies messaging, support, and onboarding”Claude Haiku 4.5 · Direct question · first choice
“Avoid enterprise-level platforms like Intercom or Drift (now owned by Salesloft), which get expensive quickly”Gemini 3.5 Flash · Budget-constrained question · warning
“Avoid if budget is ultra-tight: Enterprise tools like Zendesk or Intercom, which scale expensively.”Grok 4.20 · Budget-constrained question · warning
“Avoid very lightweight (e.g., pure doc-driven like Intercom)”Grok 4.20 · Paraphrase question · warning
“Intercom (pricing opacity + support issues)”Kimi K2 · Negative question · warning
The products named in the same answers as Intercom, over the 462 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 161 | 18 | Compare → | |
| 127 | 21 | Compare → | |
| 126 | 52 | Compare → | |
| 96 | 44 | Compare → | |
| 91 | 21 | Compare → | |
| 82 | 4 | Compare → | |
| 80 | 5 | View → | |
| 78 | 12 | View → | |
| 70 | 4 | Compare → | |
| 67 | 5 | Compare → |
What the models named instead of Intercom →
A side-by-side page exists where both products are among a category's top eight.
Stated on Intercom's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 392 of the 462 answers that named Intercom and are not a share of its labels.
637 of the 730 domain citations in answers naming Intercom came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 4 | 3 | 1 | 11 |
| GPT-5.4 mini | 1 | 6 | 3 | 3 | 13 |
| Gemini 3.5 Flash | 2 | 9 | 3 | 2 | 16 |
| Perplexity Sonar | 1 | 7 | 0 | 3 | 11 |
| Grok 4.20 | 3 | 6 | 7 | 4 | 20 |
| Mistral Small | 4 | 1 | 5 | 1 | 11 |
| DeepSeek V4 Flash | 4 | 5 | 1 | 2 | 12 |
| Llama 4 Maverick | 3 | 4 | 4 | 0 | 11 |
| Qwen 3.7 Flash | 4 | 5 | 4 | 2 | 15 |
| Kimi K2 | 2 | 5 | 1 | 3 | 11 |
| GLM 4.7 FlashX | 1 | 5 | 2 | 1 | 9 |
| MiniMax M2.5 | 2 | 6 | 2 | 1 | 11 |
| GPT-6 Luna | 1 | 6 | 1 | 1 | 9 |
| Muse Glimmer 30B | 3 | 6 | 2 | 0 | 11 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,160 | 5 | 2026-09-09 | ||
| Podcast or video | 515 | 0 | 2023-06-29 | ||
| News or press | 132 | undated | |||
| Report or ebook | 93 | 0 | 2026-06-19 | ||
| Glossary or explainer | 80 | 14 | 2026-09-26 | ||
| Case study | 47 | undated | |||
| Comparison | 33 | 10 | 2026-09-24 | ||
| Template or tool | 29 | 8 | 2026-09-22 | ||
| Conference or event | 16 | 6 | 2026-09-11 | ||
| Webinar or virtual event | 2 | undated |
Every page intercom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.