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Conversational marketing platforms · November 2026 Edition

Qualified vs Intercom

Seven of fourteen models named Qualified first on the direct prompt; four named Intercom. Both were named by all fourteen models and Qualified carries 47 labels and Intercom 56, so the shares are not directly comparable.

Qualified

accepted challenger

Named in four categories this edition.

Intercom

accepted challenger

United States, founded 2011. Named in fourteen categories this edition.

First-choice share25%16%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 8; printed, not drawn.
Labels4756A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Qualified reading right to left. Rank and label count are printed, not drawn.Qualified vs Tidio · Qualified vs Drift · Qualified vs HubSpot Conversations

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the conversational marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
QualifiedFirst choices, of fourteen modelsIntercom
Direct741 against Intercom
Paraphrase531 against Qualified · 1 against Intercom
Comparative62
Budget-constrained102 against Intercom
Scale-constrained12
Negative006 against Intercom
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Qualified and Intercom were named in the same answer ninety-six times, of the 136 answers naming Qualified and the 462 naming Intercom. In those answers Intercom took the first choice eleven times and Qualified forty-four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Qualified and Intercom stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Qualified Intercom first choice named as an alternative argued againstblank: not namedEach cell is one answer, Qualified on the left and Intercom on the right.

The direct prompt

The plain question, one answer per model, grouped by where Qualified and Intercom stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Qwen 3.7 FlashIntercom, Qualified alternatives: MarketBetter

Qualified first, Intercom an alternative

6 of 14 modelsIntercom was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashQualified alternatives: Drift, HubSpot Conversations, Intercom, ZoomInfo Chat
DeepSeek V4 FlashQualified alternatives: HubSpot Conversations, Intercom
Llama 4 MaverickQualified alternatives: Intercom
GLM 4.7 FlashXQualified alternatives: ActiveCampaign, Birdeye, HubSpot Marketing Hub, Intercom, Zoho SalesIQ
MiniMax M2.5Qualified, Warmly alternatives: Conversica
Muse Glimmer 30BQualified alternatives: HubSpot Chatbot, Intercom, MarketBetter, Warmly

Intercom first, Qualified an alternative

3 of 14 modelsQualified was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot Conversations, Intercom alternatives: Freshdesk's Freshchat, Knock, Qualified
Grok 4.20Intercom alternatives: Chili Piper, HubSpot Conversational Tools, Landbot, Qualified, Tidio, Warmly
Mistral SmallIntercom alternatives: ActiveCampaign, HubSpot Marketing Hub, Qualified

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHubSpot Conversations alternatives: Drift, Intercom, Qualified
Perplexity SonarHubSpot Conversations alternatives: Conversica, Intercom, Qualified
Kimi K2Warmly alternatives: HubSpot Chatbot, Intercom, Qualified
GPT-6 LunaHubSpot Conversations alternatives: Qualified

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Intercom leads by four points.
Intercom8%#3 of 14
Qualified4%#7 of 14
The full small business standing →
Mid-marketThe figures above
The order flips: Qualified leads at mid-market.
Qualified25%#1 of 8
Intercom16%#3 of 8
The full mid-market standing →
Enterprise
Qualified leads by forty-five points.
Qualified47%#1 of 9
Intercom2%#5 of 9
The full enterprise standing →

What the models said about Qualified

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Extremely powerful for ABM and Salesforce-native teams, but likely overkill for mid-sized companies” Kimi K2 · paraphrase prompt · soft negative
“If you are heavily invested in Salesforce and have a dedicated sales motion, Qualified is the stronger pipeline driver.” Qwen 3.7 Flash · direct prompt · first choice
“My default pick: Qualified—if you're a mid-sized B2B company with Salesforce and meaningful inbound or ABM traffic.” GPT-6 Luna · paraphrase prompt · first choice
“Qualified is the current market reference for pipeline chat and is the closest enterprise feature match to Drift.” Muse Glimmer 30B · direct prompt · first choice

What the models said about Intercom

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid enterprise-level platforms like Intercom or Drift (now owned by Salesloft), which get expensive quickly” Gemini 3.5 Flash · budget prompt · hard negative
“Intercom (pricing opacity + support issues)” Kimi K2 · negative prompt · hard negative
“I recommend Intercom (now with its AI agent called Fin) as the top website chat solution for converting visitors into pipeline.” Grok 4.20 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.