4 categories · RankedMicrosoft Power BI
Microsoft Power BI is a business intelligence product from Microsoft for building dashboards and data visualizations used in reporting and analysis · microsoft.com ↗
Leads at mid-market. Ranked 1 of 67 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Looker Studio at 22%.
Ranked first. Next is Looker Studio at 16%. 13 of 14 models made it the first choice when asked directly.
Ranked first. Next is Tableau at 18%.
Why models recommend it
“The strongest general-purpose choices are Microsoft Power BI, Tableau, Looker, Qlik, ThoughtSpot, Sigma, Sisense, Domo, Metabase, and Zoho Analytics.”Perplexity Sonar · Comparative question · first choice
“Microsoft Power BI is the most-deployed mid-market BI platform globally... Power BI is the lowest-friction, cost-predictable default.”Muse Glimmer 30B · Direct question · first choice
“Default / cost-effective for most mid-sized B2B: Microsoft Power BI. Strong Microsoft integration, Excel familiarity, low entry price”Muse Glimmer 30B · Paraphrase question · first choice
“For most mid-market B2B companies, Microsoft Power BI offers the best combination of value, features, and ecosystem integration.”GLM 4.7 FlashX · Direct question · first choice
What gives them pause
“Extremely popular and cost-effective, but watch for specialist needs (like building complex models), reconciliation errors, and AI that doesn't always meet hype.”Grok 4.20 · Negative question · warning
“Power BI deeply locks you into Microsoft and can struggle with performance and governance when querying massive, complex datasets”Claude Haiku 4.5 · Negative question · warning
“Power BI, for example, has meaningful differences between Free, Pro, and PPU, and sharing/collaboration can require paid licenses”GPT-5.4 mini · Negative question · warning
“Be cautious with self-service tools (e.g., Tableau, Power BI, Sisense) without: Data governance”GLM 4.7 FlashX · Negative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Power BI, over the 281 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 203 | 5 | Compare → | |
| 138 | 1 | View → | |
| 116 | 9 | Compare → | |
| 104 | 18 | Compare → | |
| 96 | 0 | Compare → | |
| 74 | 9 | Compare → | |
| 59 | 0 | Compare → | |
| 58 | 0 | View → | |
| 34 | 0 | View → | |
| 34 | 0 | View → |
What the models named instead of Microsoft Power BI →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Power BI's own site, not checked by Gane.
- For
- finance manager
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads and 51 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 240 of the 281 answers that named Microsoft Power BI and are not a share of its labels.
Domains cited
390 of the 431 domain citations in answers naming Microsoft Power BI came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 3 | 1 | 2 | 1 | 7 |
| Gemini 3.5 Flash | 3 | 1 | 1 | 1 | 6 |
| Perplexity Sonar | 3 | 1 | 1 | 0 | 5 |
| Grok 4.20 | 5 | 2 | 0 | 1 | 8 |
| Mistral Small | 2 | 2 | 2 | 0 | 6 |
| DeepSeek V4 Flash | 6 | 1 | 2 | 0 | 9 |
| Llama 4 Maverick | 2 | 1 | 2 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 2 | 1 | 1 | 6 |
| Kimi K2 | 3 | 2 | 2 | 0 | 7 |
| GLM 4.7 FlashX | 4 | 1 | 0 | 1 | 6 |
| MiniMax M2.5 | 3 | 2 | 2 | 0 | 7 |
| GPT-6 Luna | 4 | 1 | 0 | 1 | 6 |
| Muse Glimmer 30B | 2 | 2 | 5 | 0 | 9 |