7 categories · RankedTableau
Tableau is business intelligence and analytics software for building dashboards and data visualizations · tableau.com ↗
1 more
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise. Ranked 67 of 67 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Power BI is first at 46%.
Microsoft Power BI is first at 65%. 1 of 14 models made it the first choice when asked directly.
Microsoft Power BI is first at 61%.
Why models recommend it
“Tableau - Known for powerful visualization and analytics capabilities, strong community support, and scalability.”Claude Haiku 4.5 · Direct question · first choice
“Choose Tableau when analysts prioritize sophisticated visual storytelling and exploratory analysis.”Perplexity Sonar · Comparative question · first choice
“Choose Tableau if visualization quality and handling massive datasets are priorities”Kimi K2 · Comparative question · first choice
“Tableau (if visualization is priority)”GLM 4.7 FlashX · Scale-constrained question · first choice
What gives them pause
“Tableau documents cases where some composed data-source extracts can't be done on the web and require Desktop, which can be a maintenance or governance burden.”GPT-5.4 mini · Negative question · warning
“Frequently cited for high costs and licensing... Dashboards can feel dated/rigid, require specialists for changes, and AI features underdeliver.”Grok 4.20 · Negative question · warning
“Vendors who refuse to publish tiers or quote "contact for sales" on all plans (e.g., Tableau, Domo) often hide massive markups”Qwen 3.7 Flash · Negative question · warning
“The cost is significantly higher than competitors like Power BI... Tableau may be overkill and too expensive relative to the ROI.”Qwen 3.7 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Tableau, over the 244 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 203 | 97 | Compare → | |
| 149 | 1 | View → | |
| 98 | 2 | Compare → | |
| 86 | 8 | Compare → | |
| 72 | 13 | Compare → | |
| 65 | 2 | Compare → | |
| 58 | 0 | View → | |
| 47 | 5 | Compare → | |
| 35 | 0 | View → | |
| 33 | 0 | View → |
What the models named instead of Tableau →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Tableau's own site, not checked by Gane.
- For
- Teams
- Free plan or trial
- Start for free
- Integrations
- 250
- Customers named
- Feeding America, Rakuten, Informatica, Collibra, Piedmont Healthcare, T-Mobile, Equinix, Autodesk
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 200 of the 244 answers that named Tableau and are not a share of its labels.
Domains cited
367 of the 367 domain citations in answers naming Tableau came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 3 | 1 | 5 |
| GPT-5.4 mini | 0 | 4 | 2 | 1 | 7 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 1 | 1 | 5 |
| Grok 4.20 | 0 | 3 | 3 | 2 | 8 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 4 | 3 | 2 | 9 |
| Kimi K2 | 1 | 3 | 2 | 1 | 7 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 1 | 6 |
| MiniMax M2.5 | 0 | 4 | 2 | 1 | 7 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 3 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 5,010 | undated | CRM, BI & dashboards | ||
| Blog | 1,045 | undated | CRM, DAM | ||
| Case study | 598 | undated | CRM | ||
| Webinar or virtual event | 36 | undated | |||
| Template or tool | 29 | undated | |||
| Glossary or explainer | 24 | undated | |||
| Report or ebook | 4 | undated | |||
| Podcast or video | 4 | undated | |||
| Comparison | 2 | undated |
How it is countedHide how it is counted
Every page tableau.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (41); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.