5 categories · RankedLooker
Looker is a platform from Google for business intelligence, data applications, and embedded analytics · cloud.google.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Power BI is first at 46%.
Microsoft Power BI is first at 65%. 0 of 14 models made it the first choice when asked directly.
Microsoft Power BI is first at 61%.
Why models recommend it
“If your company is more engineering-led and centered on Google Cloud/BigQuery, Looker is often the better fit.”GPT-5.4 mini · Paraphrase question · alternative
“Choose Looker instead if consistent definitions across many teams... are more important than low cost”Perplexity Sonar · Direct question · alternative
“Go with Looker if you need strict data governance, a single source of truth across many departments”Grok 4.20 · Paraphrase question · alternative
“Choose Looker for a robust semantic layer, strong governance, and embedded analytics capabilities.”MiniMax M2.5 · Comparative question · alternative
What gives them pause
“Looker was called "The Technical Disappointment" – "Despite impressive marketing, Looker failed to deliver for most business users in our testing."”Muse Glimmer 30B · Negative question · warning
“High per-seat pricing plus the need for analytics staff to manage it... criticized for specialist dependency, slowness in some cases”Grok 4.20 · Negative question · warning
“Requires a data warehouse and LookML development skills... overkill if you don't have data engineers.”Kimi K2 · Direct question · warning
“you need dedicated analytics engineers, which kills self-service for non-technical business users”Claude Haiku 4.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as Looker, over the 166 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 149 | 16 | View → | |
| 138 | 75 | View → | |
| 71 | 2 | View → | |
| 56 | 0 | View → | |
| 53 | 2 | View → | |
| 44 | 1 | View → | |
| 38 | 0 | View → | |
| 28 | 0 | View → | |
| 22 | 2 | View → | |
| 19 | 14 | View → |
What the models named instead of Looker →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Looker's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 129 of the 166 answers that named Looker and are not a share of its labels.
Domains cited
247 of the 247 domain citations in answers naming Looker came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 0 | 4 | 3 | 0 | 7 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 0 | 3 | 2 | 1 | 6 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 2 | 2 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 4 | 3 | 0 | 7 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37 | 14 | 2026-09-28 | ||
| Case study | 19 | undated | |||
| Conference or event | 4 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-28Storage optimized z4d vm and bare metal instances blog
- 2026-09-28Accelerate geospatial coding with ai in google earth engine blog
- 2026-09-25Storage intelligence advisor and batch operations updates blog
- 2026-09-25Memorystore for valkey 9 1 3x qps caching blog
- 2026-09-252026 gartner magic quadrant for container management blog
- 2026-09-24Gemini 3 8 live with live avatar is now generally available blog
How it is countedHide how it is counted
Every page cloud.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.