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Dashboards and data visualization · November 2026 Edition

Tableau vs Zoho Analytics

One of fourteen models named Tableau first on the direct prompt; zero named Zoho Analytics. Tableau was named by fourteen of the fourteen models and Zoho Analytics by twelve and Tableau carries 61 labels and Zoho Analytics 19, so the shares are not directly comparable.

Tableau

accepted challenger

Named in seven categories this edition.

Zoho Analytics

accepted challenger

Named in four categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 13; printed, not drawn.
Labels6119A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Tableau reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in fourteen of the fourteen direct answers. Microsoft Power BI vs Tableau · Microsoft Power BI vs Zoho Analytics · Looker Studio vs Tableau

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
TableauFirst choices, of fourteen modelsZoho Analytics
Direct101 against Tableau
Paraphrase00
Comparative20
Budget-constrained02
Scale-constrained10
Negative009 against Tableau · 1 against Zoho Analytics
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Tableau and Zoho Analytics were named in the same answer forty-seven times, of the 244 answers naming Tableau and the 95 naming Zoho Analytics. In those answers Zoho Analytics took the first choice five times and Tableau three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Tableau and Zoho Analytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Tableau Zoho Analytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Tableau on the left and Zoho Analytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Tableau and Zoho Analytics stood in it.

Tableau first, Zoho Analytics not the choice

1 of 14 modelsZoho Analytics was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Tableau alternatives: Looker, Microsoft Power BI, Qlik Sense, Sisense

Neither was the first choice, one was named

9 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMicrosoft Power BI alternatives: Looker, Tableau
Perplexity SonarMicrosoft Power BI alternatives: Looker, Metabase, Tableau, Zoho Analytics
Mistral SmallMicrosoft Power BI alternatives: Databox, Tableau
DeepSeek V4 FlashMicrosoft Power BI alternatives: Databox, Metabase, Tableau
Qwen 3.7 FlashMicrosoft Power BI alternatives: Databox, Tableau
Kimi K2Microsoft Power BI alternatives: Databox, Domo, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Databox, Looker Studio, Tableau
MiniMax M2.5Domo, Microsoft Power BI alternatives: Databox, Looker, Tableau
Muse Glimmer 30BMicrosoft Power BI alternatives: Databox, Looker, Tableau

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashMicrosoft Power BI alternatives: Looker, Metabase, Sigma
Grok 4.20Microsoft Power BI alternatives: Domo, Looker, Qlik Sense
Llama 4 MaverickMicrosoft Power BI alternatives: Databox
GPT-6 LunaMicrosoft Power BI alternatives: Looker, Sigma

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho Analytics leads by twelve points.
Zoho Analytics12%#4 of 9
Tableau0%#9 of 9
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Tableau4%#3 of 13
Zoho Analytics4%#5 of 13
The full mid-market standing →
Enterprise
The order flips: Tableau leads at enterprise.
Tableau18%#2 of 13
Zoho Analytics0%#– of 13
The full enterprise standing →

What the models said about Tableau

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Tableau documents cases where some composed data-source extracts can't be done on the web and require Desktop, which can be a maintenance or governance burden.” GPT-5.4 mini · negative prompt · soft negative
“Frequently cited for high costs and licensing... Dashboards can feel dated/rigid, require specialists for changes, and AI features underdeliver.” Grok 4.20 · negative prompt · soft negative
“The cost is significantly higher than competitors like Power BI... Tableau may be overkill and too expensive relative to the ROI.” Qwen 3.7 Flash · negative prompt · soft negative
“Tableau - Known for powerful visualization and analytics capabilities, strong community support, and scalability.” Claude Haiku 4.5 · direct prompt · first choice
“Choose Tableau when analysts prioritize sophisticated visual storytelling and exploratory analysis.” Perplexity Sonar · comparative prompt · first choice
“Choose Tableau if visualization quality and handling massive datasets are priorities” Kimi K2 · comparative prompt · first choice

What the models said about Zoho Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Zoho Analytics, for example, may require annual purchasing; avoid committing before testing data connectors, user growth, and cancellation terms.” Perplexity Sonar · negative prompt · soft negative
“Zoho Analytics: It is a top pick for businesses that want to bring data from multiple applications into customizable dashboards” Llama 4 Maverick · budget prompt · first choice
“Zoho Analytics (Best Overall for Budget-Conscious Teams)” Claude Haiku 4.5 · budget prompt · first choice
“Best affordable all-purpose option for combining accounting, CRM, ecommerce, and operational data” Perplexity Sonar · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.