Customer intelligence and data science for small business buyers
Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
21%
Contested · HubSpot CRM 17%
21HubSpot Service Hub17HubSpot CRM17HubSpot Marketing Hub44others
21% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: HubSpot Service Hub (21%) replaces HubSpot CRM (24% then, 17% now), 4 points clear, inside the 11-point floor.HubSpot Service Hub leads at 21%, replacing HubSpot CRM, which led at 24% and stands at 17% now: 4 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
HubSpot Service Hub21%Contested↗new leaderNew leader since October 2026: HubSpot Service Hub (21%) replaces HubSpot CRM (24% then, 17% now), 4 points clear, inside the 11-point floor.This pageMid-market
Mixpanel12%Contested↗new leaderNew leader since October 2026: Mixpanel (12%) replaces Amplitude (18% then, 10% now), 2 points clear, inside the 11-point floor.Standing →Enterprise
Adobe Customer Journey Analytics25%Contested▲+6Since October 2026: 19% → 25%, +6 points. Inside the 11-point floor: within noise.Standing →
HubSpot Service Hub21%Contested↗new leaderNew leader since October 2026: HubSpot Service Hub (21%) replaces HubSpot CRM (24% then, 17% now), 4 points clear, inside the 11-point floor.This pageMid-marketMixpanel12%Contested↗new leaderNew leader since October 2026: Mixpanel (12%) replaces Amplitude (18% then, 10% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseAdobe Customer Journey Analytics25%Contested▲+6Since October 2026: 19% → 25%, +6 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HubSpot Service Hub21%0%19accepted challenger▲+12Since October 2026: 9% → 21%, +12 points. Past the 11-point floor: movement.9% → 21%
HubSpot Service Hub21%0%19accepted challenger▲+12Since October 2026: 9% → 21%, +12 points. Past the 11-point floor: movement.9% → 21%02
HubSpot CRM17%17%24accepted challenger▼−7Since October 2026: 24% → 17%, −7 points. Inside the 11-point floor: within noise.24% → 17%
HubSpot CRM17%17%24accepted challenger▼−7Since October 2026: 24% → 17%, −7 points. Inside the 11-point floor: within noise.24% → 17%03
HubSpot Marketing Hub17%0%12accepted challenger▲+13Since October 2026: 4% → 17%, +13 points. Past the 11-point floor: movement.4% → 17%
HubSpot Marketing Hub17%0%12accepted challenger▲+13Since October 2026: 4% → 17%, +13 points. Past the 11-point floor: movement.4% → 17%04
Google Analytics 4 Lab in the set13%16%38accepted challenger▲+6Since October 2026: 7% → 13%, +6 points. Inside the 11-point floor: within noise.7% → 13%
Google Analytics 4 Lab in the set13%16%38accepted challenger▲+6Since October 2026: 7% → 13%, +6 points. Inside the 11-point floor: within noise.7% → 13%05
PostHog12%0%24accepted challenger▲+3Since October 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise.9% → 12%
PostHog12%0%24accepted challenger▲+3Since October 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise.9% → 12%06Mixpanel4%8%53accepted challenger▼−9Since October 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise.13% → 4%
Mixpanel4%8%53accepted challenger▼−9Since October 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise.13% → 4%07
Amplitude4%18%40accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Amplitude4%18%40accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%08
Microsoft Power BI2%8%24accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Microsoft Power BI2%8%24accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the five products at 0%, ordered by negative rate
13
Qualtrics CustomerXM0%83%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Qualtrics CustomerXM0%83%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Gainsight CS0%80%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Gainsight CS0%80%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Segment0%39%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Segment0%39%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Heap0%21%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Heap0%21%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Hotjar0%17%24accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Hotjar0%17%24accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models seven times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Mixpanel vs SegmentMixpanel vs HubSpot CRMMixpanel vs PostHogMixpanel vs Gainsight CSAmplitude vs Google Analytics 4Amplitude vs HubSpot Marketing HubAmplitude vs SegmentAmplitude vs HubSpot CRMAmplitude vs PostHogAmplitude vs Gainsight CSGoogle Analytics 4 vs HubSpot Marketing HubGoogle Analytics 4 vs SegmentGoogle Analytics 4 vs HubSpot CRMGoogle Analytics 4 vs PostHogGoogle Analytics 4 vs Gainsight CSHubSpot Marketing Hub vs SegmentHubSpot Marketing Hub vs HubSpot CRMHubSpot Marketing Hub vs PostHogHubSpot Marketing Hub vs Gainsight CSSegment vs HubSpot CRMSegment vs PostHogSegment vs Gainsight CSHubSpot CRM vs PostHogHubSpot CRM vs Gainsight CSPostHog vs Gainsight CS
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01HubSpot Service Hub21%
HubSpot Service Hub21%02HubSpot CRM17%
HubSpot CRM17%03HubSpot Marketing Hub17%
HubSpot Marketing Hub17%04Google Analytics 413%
Google Analytics 413%05PostHog12%
PostHog12%06Mixpanel4%
Mixpanel4%07Amplitude4%
Amplitude4%08Microsoft Power BI2%
Microsoft Power BI2%09Hotjar0%
Hotjar0%10Heap0%
Heap0%11Segment0%
Segment0%12Gainsight CS0%
Gainsight CS0%13Qualtrics CustomerXM0%
Qualtrics CustomerXM0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Segment39%
7 of 18 labels negative · 7 of 14 models · 3 hard negative
“Enterprise tools like Segment, RudderStack, and Hightouch assume data engineers and create hidden labor costs” Muse Glimmer 30B, negative prompt
Amplitude18%
7 of 40 labels negative · 6 of 14 models · 1 hard negative
“Avoid committing to an enterprise tier before confirming actual usage.” Perplexity Sonar, negative prompt
Gainsight CS80%
8 of 10 labels negative · 6 of 14 models · 1 hard negative
“Avoid starting with enterprise platforms such as Qualtrics, Gainsight, 6sense, or ZoomInfo” Perplexity Sonar, direct prompt
Google Analytics 416%
6 of 38 labels negative · 6 of 14 models
“can also be problematic for small teams unless they specifically need Google Ads integration, as its complexity often outweighs its benefits” Mistral Small, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
67 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 791 links across 237 sites, every framing counted. Ranked by the number of answers carrying the site or page. 10 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
33 answers · 52 citations · 11 models
33 answers · 33 citations · 9 models
21 answers · 21 citations · 9 models
vendor site · Quo20 answers · 20 citations · 11 models
vendor site · Mixpanel18 answers · 21 citations · 9 models
vendor site · SurveySparrow17 answers · 17 citations · 8 models
vendor site · UXCam15 answers · 16 citations · 9 models
vendor site · HubSpot13 answers · 23 citations · 6 models
vendor site · Capterra12 answers · 17 citations · 6 models
vendor site · Salesforce12 answers · 12 citations · 10 models
vendor site · Amplitude11 answers · 14 citations · 7 models
vendor site · Coffee10 answers · 13 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 9 models
21 answers · 9 models
20 answers · 11 models
18 answers · 10 models
15 answers · 9 models
10 answers · 6 models
9 answers · 8 models
9 answers · 5 models
8 answers · 6 models
8 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer analytics and intelligence platform”, “customer analytics and intelligence platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Service Hub 21%, HubSpot CRM 17%, HubSpot Marketing Hub 17%, HubSpot Customer Platform 4% | 60% | 991 | 368,000 | 9,776 | |||
| Google analytics.google.com Google Analytics 4 13% | 13% | 473 | 9,900 | 348 | |||
| PostHog posthog.com | 12% | 420 | 33,100 | 271 | 25,936 | 120 | |
| Mixpanel mixpanel.com | 4% | 467 | 12,100 | 458 | 20,284 | $458 | 11 |
| Amplitude amplitude.com | 4% | 418 | 74,000 | 5,691 | 373,273 | $207 | 27 |
| Microsoft parent site Microsoft Power BI 2% | 2% | 240 | 2,240,000 | 403,136 | |||
| Cometly cometly.com | 2% | 41 | 60,500 | 10 | 26,585 | 0 | |
| Dreamdata dreamdata.io | 2% | 151 | 1,000 | 6 | 4,088 | 20 | |
| Custify custify.com | 2% | 113 | 260 | 1 | 8,585 | 0 | |
| Hotjar contentsquare.com Hotjar 0%, Contentsquare 0% | 0% | 287 | 9,900 | 226 | 149,925 | 86 |
Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (waitwellsoftware.com). The first result for “best customer analytics and intelligence platform” is kayako.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer analytics and intelligence platform for a small B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer analytics platforms for a small team and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Custifyagainst: Gainsight CSCometly, MixpanelChangedGoogle Analytics 4, Mixpanel, PostHogGoogle Analytics 4no first choiceagainst: Google Analytics 4, Hotjar, Tableau, Woopra
Four alternatives
Customerscore.io, Google Analytics 4, HubSpot Service Hub, LeadspaceTwo alternatives
Amplitude, HotjarTwo alternatives
Amplitude, Zoho AnalyticsThree alternatives
Hotjar, Mixpanel, Zoho AnalyticsGPT-5.4 miniHubSpot CRMagainst: Gainsight CSHubSpot Marketing HubChangedHeap, MixpanelPostHogagainst: Insider, Salesforce Data Cloudno first choicenothing named
Two alternatives
Mixpanel, PendoTwo alternatives
Dotdigital, SegmentFour alternatives
Amplitude, Fullstory, Pendo, PostHogFive alternatives
Brevo, Customer.io, Microsoft Power BI, Mixpanel, SegmentGemini 3.5 FlashHubSpot CRMagainst: Amplitude, Heap, Looker, Segment, SnowflakeDreamdataChangedMixpanelPostHogagainst: Fullstory, HotjarPostHogagainst: Gainsight CS, Salesforce Data Cloudagainst: Adobe Analytics, Amplitude, Datorama, Google Analytics 4, Heap, Mixpanel, Oracle CX Analytics, Salesforce Marketing Cloud
Six alternatives
Apollo.io, Dreamdata, Factors.ai, Koala, Mixpanel, PostHogThree alternatives
Factors.ai, HubSpot CRM, PostHogFour alternatives
Amplitude, Heap, June, PostHogFive alternatives
Amplitude, Google Analytics 4, HubSpot CRM, Microsoft Clarity, MixpanelFive alternatives
Amplitude, Heap, June, Mixpanel, VitallyPerplexity SonarHubSpot CRMagainst: 6sense, Gainsight CS, Qualtrics CustomerXM, ZoomInfoHubSpot Marketing HubChangedagainst: DreamdataMixpanel, PostHogagainst: ChurnZero, Gainsight CS, VitallyAmplitudeagainst: HubSpot CRM, Qualtrics CustomerXM, Salesforce Data Cloud, Sprinklrno first choiceagainst: Amplitude, BlueConic, ChurnZero, Gainsight CS, Google Analytics 4, Qualtrics CustomerXM, SAS Customer Intelligence 360, Tealium, Treasure Data, Vitally, mParticle
Two alternatives
Amplitude, DovetailFive alternatives
Amplitude, Contentsquare, Fullstory, Mixpanel, Piwik PROFour alternatives
Amplitude, Google Analytics 4, Hotjar, SegmentFour alternatives
Google Analytics 4, Hotjar, Mixpanel, QuoGrok 4.20HubSpot Service Hubagainst: Medallia Experience Cloud, Qualtrics CustomerXM, SASHubSpot Marketing HubChangedagainst: Google Analytics 4Google Analytics 4, Hotjaragainst: Microsoft Power BI, Qualtrics CustomerXM, TableauGoogle Analytics 4against: Qualtrics CustomerXM, SAS, Salesforceno first choiceagainst: Adobe Real-Time CDP, Einstein, Salesforce Data Cloud, Tealiumagainst: Adobe Analytics, Birdeye, Hotjar, HubSpot CRM, Kissmetrics, Mixpanel, Oracle CX, Salesforce Einstein Analytics, Segment, Supermetrics, Trustpilot, Yext
Four alternatives
Amplitude, ChartMogul, Mixpanel, PostHogSix alternatives
Amplitude, Cometly, Contentsquare, Dreamdata, Insider, MixpanelFive alternatives
Amplitude, HubSpot Service Hub, Mixpanel, UXCam, ZendeskFour alternatives
Amplitude, HubSpot's free tools, Microsoft Power BI, MixpanelTen alternatives
Amplitude, HubSpot Marketing Hub, HubSpot Service Hub, Klaviyo, Mixpanel, Plivo CX, Quo, Segment, UserVoice, YourCXMistral SmallHubSpot Service Hubno first choiceChangedno first choiceagainst: TableauHubSpot Service Hub, Microsoft Power BIagainst: Enterpret, Qualtrics CustomerXMno first choiceagainst: Adobe Analytics, Adobe Real-Time CDP, Brandwatch, Forsta, GWI, Google Analytics 360, Google Analytics 4, Hightouch, Ipsos, Kantar, Nielsen, Qualtrics CustomerXM, Quantilope, Resonate, RudderStack, Salesforce Data Cloud, Segment, Statista, ZeroBounce
Four alternatives
Amplitude, Chattermill, Microsoft Power BI, Salesforce Interaction StudioTwo alternatives
ActiveCampaign, Sprout SocialDeepSeek V4 FlashHubSpot Customer Platformagainst: Gainsight CSHubSpot Marketing HubChangedagainst: Adobe Customer Journey Analytics, SAS, Salesforce, Wooprano first choiceGoogle Analytics 4Amplitude, Mixpanel, PostHogagainst: Amperity, Amplitude, Birdeye, BlueConic, Salesforce Analytics / Tableau, Segment, Semrush, Sprout Social, Supermetrics, Yext
Three alternatives
Amplitude, Microsoft Power BI, MixpanelThree alternatives
Contentsquare, Mixpanel, SourceLoopSeven alternatives
Amplitude, Google Analytics 4, Heap, Hotjar, Mixpanel, PostHog, WoopraSeven alternatives
Amplitude, Hotjar, HubSpot CRM, Looker Studio, Microsoft Clarity, Mixpanel, PostHogOne alternative
SegmentLlama 4 MaverickHubSpot Service Hubno first choiceChangedno first choiceHubSpot Service HubHubSpot Service Hubagainst: Adobe Analytics, Brandwatch Consumer Intelligence, Forsta, GWI, Google Analytics 360, Google Analytics 4, Hightouch, Ipsos, Kantar, Meltwater, Qualtrics CustomerXM, RudderStack, Segment, YouGov
Five alternatives
HockeyStack, Microsoft Power BI, SAS Customer Intelligence, Salesforce Interaction Studio, VelarisThree alternatives
Databox, Mixpanel, Zoho AnalyticsSix alternatives
Clari Copilot, Gong, Microsoft Power BI, People.ai, SAS Customer Intelligence, Salesforce Interaction StudioQwen 3.7 FlashHubSpot CRMagainst: TableauHubSpot CRMHeldPostHogagainst: Amplitude, HeapGoogle Analytics 4, HubSpot CRMno first choiceagainst: Adobe Real-Time CDP, Apache Hadoop, BigQuery, Cloudera, IBM Cognos, Oracle NetSuite, QlikView, SAP Analytics Cloud, SAS Visual Analytics, Snowflake, Tableau Desktop/Server, Tealium, mParticle
Three alternatives
Intercom, Microsoft Power BI, MixpanelThree alternatives
Matomo, Microsoft Clarity, MixpanelThree alternatives
Google Analytics 4, Hotjar, MixpanelFive alternatives
Amplitude, Hotjar, Mixpanel, Zoho Analytics, Zoho CRMKimi K2HubSpot Marketing Hub, HubSpot Service HubHubSpot Marketing HubChangedMixpanel, PostHogagainst: AmplitudeGoogle Analytics 4no first choiceagainst: Adobe Real-Time CDP, BlueConic, HubSpot CRM, Kissmetrics, Salesforce CRM Analytics, Supermetrics, Woopra, enterprise-tier Segment
Four alternatives
Klaviyo, Microsoft Power BI, SAS Customer Intelligence 360, Salesforce CRMThree alternatives
Amplitude, Google Analytics 4, MixpanelFour alternatives
Google Analytics 4, Heap, Hotjar, JuneFour alternatives
Hotjar, HubSpot CRM, Microsoft Power BI, MixpanelGLM 4.7 FlashXHubSpot Service HubHubSpot Marketing HubChangedagainst: Adobe Customer Journey Analytics, Salesforce Marketing CloudGoogle Analytics 4against: WoopraHubSpot Customer PlatformHubSpot Service Hubagainst: Adobe Analytics, Gainsight PX, HubSpot CRM, Klaviyo, Microsoft Power BI, Qualtrics CustomerXM, Tableau
Three alternatives
Databox, Microsoft Power BI, Zoho AnalyticsOne alternative
CometlyFive alternatives
Hotjar, HubSpot Service Hub, Mixpanel, SurveySparrow, UXCamFour alternatives
Google Analytics 4, Microsoft Power BI, Mixpanel, Zoho CRMThree alternatives
Microsoft Power BI, Salesforce Interaction Studio, SegmentMiniMax M2.5HubSpot CRMHubSpot CRM, HubSpot Marketing HubChangedHubSpot Service HubGoogle Analytics 4no first choiceagainst: Adobe Customer Journey Analytics, Hightouch, Marketing 360, RudderStack, Segment, Triple Whale
Three alternatives
Apollo.io, Common Room, Microsoft Power BITwo alternatives
ActiveCampaign, KissmetricsFour alternatives
Amplitude, Google Analytics 4, Hotjar, MixpanelTwo alternatives
HubSpot Service Hub, Microsoft Power BIGPT-6 LunaPostHogHubSpot CRMChangedMixpanel, PostHogPostHogno first choiceagainst: Amplitude, Fullstory, Google Ads tags, Meta Pixel, Microsoft Clarity, Mixpanel
Three alternatives
Amplitude, HubSpot CRM, MixpanelOne alternative
MixpanelThree alternatives
Amplitude, Heap, HubSpot CRMTwo alternatives
HubSpot CRM, Microsoft ClarityMuse Glimmer 30BHubSpot Service HubHubSpot Marketing HubChangedagainst: Adobe Customer Journey AnalyticsGoogle Analytics 4, MixpanelGoogle Analytics 4, HubSpot Service Hubno first choiceagainst: Customer Journey Analytics, Gainsight CS, Hightouch, Hotjar, Mixpanel, RudderStack, Salesforce Interaction Studio, Segment
Two alternatives
CustomerGauge, Microsoft Power BIFour alternatives
Cometly, Dreamdata, SourceLoop, UsermavenThree alternatives
Amplitude, Hotjar, PostHogFive alternatives
Amplitude, Microsoft Clarity, Microsoft Power BI, Plausible Analytics, PostHogBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:47 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:53 | no | 0 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:51 | yes | 13 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 11:24 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:14 | yes | 10 | 15 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:31 | yes | 5 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:08 | yes | 22 | 23 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:34 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:33 | no | 0 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:52 | yes | 8 | 29 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:07 | yes | 17 | 37 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:03 | yes | 8 | 19 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:30 | yes | 4 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:30 | yes | 23 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:22 | yes | 10 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:31 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:34 | no | 0 | 14 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:55 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:24 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:23 | no | 0 | 1 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:29 | yes | 21 | 22 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:45 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:08 | no | 0 | 29 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:24 | yes | 25 | 25 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:16 | yes | 17 | 66 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:24 | no | 0 | 49 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:58 | yes | 4 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:40 | yes | 20 | 25 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:16 | yes | 16 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:57 | yes | 2 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:38 | no | 0 | 14 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 13:45 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:42 | yes | 5 | 19 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:21 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:56 | yes | 21 | 33 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:22 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:55 | yes | 5 | 19 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:07 | yes | 17 | 48 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:44 | yes | 17 | 38 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:14 | yes | 8 | 34 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:12 | yes | 5 | 15 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:58 | yes | 13 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:53 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:16 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:36 | no | 0 | 14 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:19 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:06 | yes | 24 | 17 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:11 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:40 | yes | 22 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:35 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:47 | yes | 5 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:02 | yes | 19 | 46 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:15 | yes | 24 | 31 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:03 | yes | 5 | 15 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:47 | yes | 3 | 12 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:56 | yes | 12 | 22 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:41 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:06 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:20 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 09:49 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:53 | yes | 14 | 19 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:57 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:25 | yes | 25 | 40 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:55 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:22 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:46 | yes | 20 | 55 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:08 | yes | 15 | 66 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:01 | no | 0 | 31 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:41 | yes | 3 | 19 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:57 | yes | 15 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:53 | yes | 9 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:02 | no | 0 | 3 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:52 | no | 0 | 15 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 12:42 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:28 | yes | 10 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:23 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:13 | yes | 25 | 54 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:26 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:55 | no | 0 | 30 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:31 | yes | 25 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:14 | yes | 25 | 62 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:17 | yes | 15 | 55 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:58 | yes | 3 | 15 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:54 | yes | 22 | 39 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Customer Journey Analytics
GainSight read as Gainsight CS
Gainsight read as Gainsight CS
HubSpot read as HubSpot CRM
HubSpot (Analytics/CRM tiers) read as HubSpot CRM
HubSpot (Marketing & Sales Hub) read as HubSpot CRM
HubSpot (Marketing Hub Pro/Enterprise) read as HubSpot CRM
HubSpot (Marketing Hub) read as HubSpot CRM
Medallia read as Medallia Experience Cloud
Plausible read as Plausible Analytics
Qualtrics read as Qualtrics CustomerXM
Qualtrics (XM for Customer Experience) read as Qualtrics CustomerXM
Qualtrics XM read as Qualtrics CustomerXM
Zoho read as Zoho Analytics
Unresolved, counted raw
Apache Hadoop
DataForce
Funnelytics
Google Ads tags
HubSpot's free tools
NGDATA
SAS Visual Analytics
Salesforce
Salesforce Analytics / Tableau
Salesforce Customer 360 Analytics
Saras iQ
Staircase AI
Tableau CRM Analytics by Salesforce
Tableau Desktop/Server (Standard Edition)
enterprise-tier Segment
Discontinued, still offered
No shut-down product was recommended here.