Index › GTM › GTM data and infrastructure › Customer intel › HubSpot CRM vs Gainsight CS
Customer intelligence and data science · November 2026 Edition

HubSpot CRM vs Gainsight CS

Two of fourteen models named HubSpot CRM first on the direct prompt; two named Gainsight CS. HubSpot CRM was named by ten of the fourteen models and Gainsight CS by twelve and HubSpot CRM carries 16 labels and Gainsight CS 19, so the shares are not directly comparable.

HubSpot CRM

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in eighteen categories this edition.

Gainsight CS

accepted challenger

Named in three categories this edition.

First-choice share7%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 16; printed, not drawn.
Labels1619A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Mixpanel vs HubSpot CRM · Mixpanel vs Gainsight CS · Amplitude vs HubSpot CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of fourteen modelsGainsight CS
Direct222 against Gainsight CS
Paraphrase00
Comparative00
Budget-constrained201 against HubSpot CRM
Scale-constrained00
Negative002 against Gainsight CS
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot CRM and Gainsight CS stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot CRM Gainsight CS first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CRM on the left and Gainsight CS on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and Gainsight CS stood in it.

HubSpot CRM first, Gainsight CS not the choice

2 of 14 modelsGainsight CS was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot CRM alternatives: BlueConic, Salesforce Data Cloud, Segment, ZoomInfo
Grok 4.20HubSpot CRM alternatives: Amplitude, Gong, Mixpanel

Gainsight CS first, HubSpot CRM an alternative

2 of 14 modelsHubSpot CRM was named in the answer but not as the choice, or not at all.
Perplexity SonarGainsight CS alternatives: Amplitude, HubSpot CRM, Salesforce Customer 360, Vitally
Mistral SmallGainsight CS, Totango alternatives: HubSpot Marketing Analytics, Salesforce CRM Analytics, Velaris

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
DeepSeek V4 FlashAmplitude alternatives: Gainsight CS, HockeyStack, Mixpanel, Pendo, Vitally
Qwen 3.7 FlashTotango alternatives: Gainsight CS, Mitzu, Pendo, Salesforce CRM Analytics, Tableau, Velaris
MiniMax M2.5HubSpot Breeze Intelligence alternatives: Apollo.io, G2 Buyer Intent, HubSpot CRM, Tableau, ZoomInfo
GPT-6 LunaVitally alternatives: ChurnZero, Gainsight CS
Muse Glimmer 30BAmplemarket, HubSpot Service Hub alternatives: Apollo.io, Gainsight CS, HockeyStack, Segment, Totango

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniSegment alternatives: Amplitude, Winxtra
Gemini 3.5 FlashAmplitude, Mixpanel alternatives: 6sense, BigQuery, Census, ChurnZero, Gong, Hightouch, Snowflake
Llama 4 Maverickno first choice
Kimi K2ChurnZero, Segment alternatives: Amplitude, HockeyStack, HubSpot Marketing Hub, Mixpanel, Vitally
GLM 4.7 FlashXSegment alternatives: Common Room, HockeyStack, HubSpot Marketing Hub

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by seventeen points.
HubSpot CRM17%#2 of 13
Gainsight CS0%#12 of 13
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by three points.
HubSpot CRM7%#6 of 16
Gainsight CS3%#8 of 16
The full mid-market standing →
Enterprise
The order flips: Gainsight CS leads at enterprise.
Gainsight CS4%#5 of 15
HubSpot CRM0%#– of 15
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“an all-in-one choice for B2B teams who want customer profiling built into their CRM without managing a separate enrichment tool” Claude Haiku 4.5 · direct prompt · first choice

What the models said about Gainsight CS

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Avoid or be cautious about Mixpanel, Amplitude, Segment, Adobe Analytics, Google Analytics 4, and Gainsight” Mistral Small · negative prompt · hard negative
“Best overall for mid-market B2B: Gainsight or Totango” Mistral Small · direct prompt · first choice
“Gainsight CS is the strongest overall choice” Perplexity Sonar · direct prompt · first choice
“Best fit for customer success teams that need account-level analytics feeding automated health and lifecycle playbooks” Muse Glimmer 30B · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.