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Customer intelligence and data science · November 2026 Edition

HubSpot Marketing Hub vs HubSpot CRM

Zero of fourteen models named HubSpot Marketing Hub first on the direct prompt; two named HubSpot CRM. HubSpot Marketing Hub was named by nine of the fourteen models and HubSpot CRM by ten and HubSpot Marketing Hub carries 12 labels and HubSpot CRM 16, so the shares are not directly comparable.

HubSpot Marketing Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.

HubSpot CRM

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in eighteen categories this edition.

First-choice share10%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 16; printed, not drawn.
Labels1216A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.Mixpanel vs HubSpot Marketing Hub · Mixpanel vs HubSpot CRM · Amplitude vs HubSpot Marketing Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsHubSpot CRM
Direct021 against HubSpot Marketing Hub
Paraphrase50
Comparative00
Budget-constrained021 against HubSpot CRM
Scale-constrained10
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Marketing Hub and HubSpot CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Marketing Hub HubSpot CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and HubSpot CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Marketing Hub and HubSpot CRM stood in it.

HubSpot CRM first, HubSpot Marketing Hub not the choice

2 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot CRM alternatives: BlueConic, Salesforce Data Cloud, Segment, ZoomInfo
Grok 4.20HubSpot CRM alternatives: Amplitude, Gong, Mixpanel

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarGainsight CS alternatives: Amplitude, HubSpot CRM, Salesforce Customer 360, Vitally
Kimi K2ChurnZero, Segment alternatives: Amplitude, HockeyStack, HubSpot Marketing Hub, Mixpanel, Vitally
GLM 4.7 FlashXSegment alternatives: Common Room, HockeyStack, HubSpot Marketing Hub
MiniMax M2.5HubSpot Breeze Intelligence alternatives: Apollo.io, G2 Buyer Intent, HubSpot CRM, Tableau, ZoomInfo

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniSegment alternatives: Amplitude, Winxtra
Gemini 3.5 FlashAmplitude, Mixpanel alternatives: 6sense, BigQuery, Census, ChurnZero, Gong, Hightouch, Snowflake
Mistral SmallGainsight CS, Totango alternatives: HubSpot Marketing Analytics, Salesforce CRM Analytics, Velaris
DeepSeek V4 FlashAmplitude alternatives: Gainsight CS, HockeyStack, Mixpanel, Pendo, Vitally
Llama 4 Maverickno first choice
Qwen 3.7 FlashTotango alternatives: Gainsight CS, Mitzu, Pendo, Salesforce CRM Analytics, Tableau, Velaris
GPT-6 LunaVitally alternatives: ChurnZero, Gainsight CS
Muse Glimmer 30BAmplemarket, HubSpot Service Hub alternatives: Apollo.io, Gainsight CS, HockeyStack, Segment, Totango

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
HubSpot Marketing Hub17%#3 of 13
HubSpot CRM17%#2 of 13
The full small business standing →
Mid-marketThe figures above
HubSpot Marketing Hub leads by three points.
HubSpot Marketing Hub10%#4 of 16
HubSpot CRM7%#6 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot Marketing Hub0%#– of 15
HubSpot CRM0%#– of 15
The full enterprise standing →

What the models said about HubSpot Marketing Hub

No label in this category carried a quote.

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“an all-in-one choice for B2B teams who want customer profiling built into their CRM without managing a separate enrichment tool” Claude Haiku 4.5 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.