2 categories · RankedQualtrics CustomerXM
Qualtrics CustomerXM is a customer experience management product from Qualtrics for collecting customer feedback through surveys and working with the resulting data · qualtrics.com ↗
Leads at enterprise. Ranked 105 of 105 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
SurveyMonkey is first at 15%.
CustomerGauge is first at 45%. 0 of 14 models made it the first choice when asked directly.
Ranked first. Next is CustomerGauge at 28%.
Why models recommend it
“pick an enterprise VoC platform like Qualtrics or Medallia when you need complex research design, governance and revenue-linked analytics”Muse Glimmer 30B · Comparative question · first choice
“The gold standard for enterprise feedback, customer experience (CX), and employee experience (EX).”Gemini 3.5 Flash · Comparative question · first choice
“Qualtrics or Medallia if you expect a broad, multi-channel customer-experience program with centralized governance”GPT-6 Luna · Scale-constrained question · alternative
“best if you need a more enterprise-grade CX program, advanced analytics, and have a dedicated CX team and budget”GPT-5.4 mini · Paraphrase question · alternative
What gives them pause
“Verdict: Avoid these unless you are an enterprise organization with a dedicated CX budget”Gemini 3.5 Flash · Negative question · warning
“Avoid enterprise-heavy tools like Qualtrics, Salesforce, or Thematic (often $25K+/year)”Grok 4.20 · Budget-constrained question · warning
“Qualtrics (enterprise-focused, expensive) are better for larger companies”Grok 4.20 · Budget-constrained question · warning
“Be cautious if you only need simple surveys. Before signing, clarify the full price, response or interaction allowances, implementation costs, renewal terms”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Qualtrics CustomerXM, over the 199 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 128 | 1 | View → | |
| 125 | 11 | View → | |
| 80 | 8 | View → | |
| 55 | 29 | View → | |
| 47 | 6 | View → | |
| 37 | 5 | View → | |
| 37 | 3 | View → | |
| 33 | 2 | View → | |
| 32 | 5 | View → | |
| 32 | 3 | View → |
What the models named instead of Qualtrics CustomerXM →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Qualtrics CustomerXM's own site, not checked by Gane.
- For
- CX professionals
- Price stated
- Request Pricing
- Certifications
- SOC 2 Type II, GDPR, PCI DSS, CCPA, Cyber Essentials, HITRUST, TISAX, TX-RAMP
- Customers named
- Shake Shack, Samsara, Gabb, ServiceNow, Indiana University Online
- Headquarters
- Provo, United States
- Founded
- 2002
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 176 of the 199 answers that named Qualtrics CustomerXM and are not a share of its labels.
Domains cited
335 of the 335 domain citations in answers naming Qualtrics CustomerXM came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 3 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 2 | 4 |
| Grok 4.20 | 0 | 2 | 0 | 4 | 6 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 3 | 7 |
| Llama 4 Maverick | 0 | 1 | 4 | 1 | 6 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 3 | 5 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 3 | 6 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 0 | 1 | 3 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,678 | undated | |||
| Case study | 136 | undated | |||
| Comparison | 78 | undated | |||
| Glossary or explainer | 76 | undated | |||
| Report or ebook | 21 | 0 | 2020-03-02 | ||
| News or press | 21 | 0 | 2020-08-17 | ||
| Conference or event | 17 | 0 | 2020-11-20 | ||
| Template or tool | 8 | 0 | 2020-09-23 | ||
| Webinar or virtual event | 6 | 0 | 2020-07-21 |
Most recent
- 2020-11-20Rethinking parent teacher conferences 12619 conference or event
- 2020-11-19How best to get families with multiple children to commit to in person or virtual modality 12596 conference or event
- 2020-09-23How can i embed a loan calculator in a form or survey 11712 template or tool
- 2020-09-10Virtual meetup 3 xm builders summer series 11532 conference or event
- 2020-08-31Query string in personal link 11384 conference or event
- 2020-08-17Qualtrics certifications badges 11163 news or press
How it is countedHide how it is counted
Every page qualtrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.