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Web analytics · November 2026 Edition

Google Analytics 4 vs Plausible Analytics

Seven of fourteen models named Google Analytics 4 first on the direct prompt; zero named Plausible Analytics. Both were named by all fourteen models and Google Analytics 4 carries 74 labels and Plausible Analytics 46, so the shares are not directly comparable.

Google Analytics 4

endorsed leader

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

Plausible Analytics

accepted challenger

Tartu, Estonia, founded 2018. Named in three categories this edition.

First-choice share55%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate23%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 15; printed, not drawn.
Labels7446A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel was named alongside these two in eight of the fourteen direct answers. Google Analytics 4 vs HubSpot Marketing Hub · Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Microsoft Clarity

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsPlausible Analytics
Direct703 against Google Analytics 4
Paraphrase902 against Google Analytics 4
Comparative120
Budget-constrained131
Scale-constrained10
Negative0712 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Google Analytics 4 and Plausible Analytics were named in the same answer 124 times, of the 559 answers naming Google Analytics 4 and the 135 naming Plausible Analytics. In those answers Plausible Analytics took the first choice twenty-three times and Google Analytics 4 fifty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and Plausible Analytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 Plausible Analytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and Plausible Analytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and Plausible Analytics stood in it.

Google Analytics 4 first, Plausible Analytics an alternative

7 of 14 modelsPlausible Analytics was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Google Analytics 4 alternatives: Adobe Analytics, Amplitude, HubSpot Marketing Hub, Mixpanel
GPT-5.4 miniGoogle Analytics 4 alternatives: Amplitude, Matomo, Mixpanel
Perplexity SonarGoogle Analytics 4 alternatives: Amplitude, HockeyStack, Looker Studio, Matomo, Microsoft Clarity, Mixpanel, Plausible Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Analytics, Amplitude, Google Tag Manager, Heap, Microsoft Clarity, Mixpanel
MiniMax M2.5BigQuery, Google Analytics 4 alternatives: Dreamdata, HockeyStack
GPT-6 LunaGoogle Analytics 4 alternatives: Dreamdata, HockeyStack, Matomo, Plausible Analytics
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, Dreamdata, HubSpot Marketing Hub, Matomo, Mixpanel, Piwik PRO Analytics Suite

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20Mixpanel alternatives: Fathom, Matomo, Plausible Analytics, PostHog
DeepSeek V4 FlashHockeyStack alternatives: Dreamdata, Google Analytics 4, Matomo
Kimi K2Dreamdata alternatives: Google Analytics 4, HockeyStack

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashDreamdata, HockeyStack alternatives: HubSpot Marketing Hub, PostHog
Mistral SmallClics alternatives: Amplitude, Google Analytics 4 (GA4) with BigQuery, Heap, Matomo, Mixpanel, Piwik PRO Analytics Suite, PostHog
Llama 4 MaverickClics
Qwen 3.7 FlashDreamdata alternatives: HockeyStack, HubSpot Marketing Hub, Mixpanel

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by forty-three points.
Google Analytics 457%#1 of 14
Plausible Analytics15%#2 of 14
The full small business standing →
Mid-marketThe figures above
Google Analytics 4 leads by fifty-three points.
Google Analytics 455%#1 of 15
Plausible Analytics2%#5 of 15
The full mid-market standing →
Enterprise
Google Analytics 4 leads by four points.
Google Analytics 44%#5 of 12
Plausible Analytics0%#11 of 12
The full enterprise standing →

What the models said about Google Analytics 4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Google Analytics is the most scrutinized analytics platform, with several documented concerns... ruled that Google Analytics violates GDPR” MiniMax M2.5 · negative prompt · hard negative
“Google Analytics is notorious for using invasive data collection techniques... many businesses are switching away from Google Analytics” Claude Haiku 4.5 · negative prompt · hard negative
“Why avoid? It collects vast amounts of user data (often without explicit consent)... It's the most criticized in privacy audits” Grok 4.20 · negative prompt · hard negative
“start with: 1. Google Analytics 4 + Microsoft Clarity (both free) - This combination covers almost all basic to intermediate analytics needs at zero cost” MiniMax M2.5 · budget prompt · first choice
“For most mid-market B2B companies, GA4 with BigQuery paired with CRM integration ... provides the best balance of capability, cost, and complexity.” MiniMax M2.5 · direct prompt · first choice
“a combination of Google Analytics 4 (for overall traffic and conversion tracking) and Dealfront Leadfeeder ... is a powerful stack” Mistral Small · paraphrase prompt · first choice

What the models said about Plausible Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Privacy-oriented tools like Plausible and Matomo are often chosen because they emphasize data minimization, fewer cookies, and more control.” GPT-5.4 mini · negative prompt · first choice
“Plausible or Pirsch: Lightweight, open-source, cookieless, and EU-hosted for GDPR compliance.” Grok 4.20 · negative prompt · first choice
“alternatives like Plausible Analytics, Fathom, and Matomo have driven significant adoption” Claude Haiku 4.5 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.