Video advertising for small business buyers
Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
24%
Contested · LinkedIn Video Ads 22%
24YouTube Ads22LinkedIn Video Ads15Meta Ads39others
24% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.YouTube Ads leads at 24%, replacing LinkedIn Video Ads, which led at 24% and stands at 22% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.This pageMid-market
LinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.Standing →
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.This pageMid-marketLinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01YouTube Ads24%9%56accepted challenger▲+9Since October 2026: 15% → 24%, +9 points. Inside the 11-point floor: within noise.15% → 24%
YouTube Ads24%9%56accepted challenger▲+9Since October 2026: 15% → 24%, +9 points. Inside the 11-point floor: within noise.15% → 24%02LinkedIn Video Ads22%29%41criticized challenger▼−2Since October 2026: 24% → 22%, −2 points. Inside the 11-point floor: within noise.24% → 22%
LinkedIn Video Ads22%29%41criticized challenger▼−2Since October 2026: 24% → 22%, −2 points. Inside the 11-point floor: within noise.24% → 22%03
Meta Ads15%7%43accepted challenger▲+6Since October 2026: 9% → 15%, +6 points. Inside the 11-point floor: within noise.9% → 15%
Meta Ads15%7%43accepted challenger▲+6Since October 2026: 9% → 15%, +6 points. Inside the 11-point floor: within noise.9% → 15%04
Vibe.co7%0%20accepted challenger=heldSince October 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise.7% → 7%
Vibe.co7%0%20accepted challenger=heldSince October 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise.7% → 7%05
TikTok Ads7%30%46criticized challenger=heldSince October 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise.7% → 7%
TikTok Ads7%30%46criticized challenger=heldSince October 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise.7% → 7%06MNTN7%17%12accepted challenger=heldSince October 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise.7% → 7%
07
StackAdapt2%24%17accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
StackAdapt2%24%17accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%08
Roku Ads2%25%12criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Roku Ads2%25%12criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the one product at 0%, ordered by negative rate
09
The Trade Desk0%76%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
The Trade Desk0%76%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
LinkedIn Video Ads vs Meta AdsLinkedIn Video Ads vs Demandbase CTVLinkedIn Video Ads vs Vibe.coLinkedIn Video Ads vs The Trade DeskStackAdapt vs YouTube AdsStackAdapt vs TikTok AdsStackAdapt vs Meta AdsStackAdapt vs Demandbase CTVStackAdapt vs Vibe.coStackAdapt vs The Trade DeskYouTube Ads vs TikTok AdsYouTube Ads vs Meta AdsYouTube Ads vs Demandbase CTVYouTube Ads vs Vibe.coYouTube Ads vs The Trade DeskTikTok Ads vs Meta AdsTikTok Ads vs Demandbase CTVTikTok Ads vs Vibe.coTikTok Ads vs The Trade DeskMeta Ads vs Demandbase CTVMeta Ads vs Vibe.coMeta Ads vs The Trade DeskDemandbase CTV vs Vibe.coDemandbase CTV vs The Trade DeskVibe.co vs The Trade Desk
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405M06
070809Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01YouTube Ads24%
YouTube Ads24%02LinkedIn Video Ads22%
LinkedIn Video Ads22%03Meta Ads15%
Meta Ads15%04Vibe.co7%
Vibe.co7%05TikTok Ads7%
TikTok Ads7%06MNTN7%
07StackAdapt2%
StackAdapt2%08Roku Ads2%
Roku Ads2%09The Trade Desk0%
The Trade Desk0%What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads30%
14 of 46 labels negative · 12 of 14 models · 5 hard negative
“Platforms to Avoid (or Be Very Cautious About) ... TikTok Ads (for most local/service businesses) Caution Level: High” DeepSeek V4 Flash, negative prompt
LinkedIn Video Ads29%
12 of 41 labels negative · 10 of 14 models · 9 hard negative
“frequently cited as problematic for small businesses due to extremely high costs ... notoriously poor ROI for small budgets” MiniMax M2.5, negative prompt
The Trade Desk76%
13 of 17 labels negative · 10 of 14 models · 7 hard negative
“The Trade Desk requires specialist DSP expertise and significant budget commitments, making it less suitable for small businesses.” Claude Haiku 4.5, negative prompt
YouTube Ads9%
5 of 56 labels negative · 5 of 14 models
“If you use YouTube, plan for at least ~£500-£1,000 / month and tightly control placements” Muse Glimmer 30B, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 719 links across 209 sites, every framing counted. Ranked by the number of answers carrying the site or page. 51 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Adwave28 answers · 39 citations · 9 models
vendor site · TikTok24 answers · 28 citations · 13 models
vendor site · Vibe.co23 answers · 36 citations · 9 models
23 answers · 30 citations · 9 models
vendor site · Guideflow22 answers · 22 citations · 11 models
21 answers · 22 citations · 8 models
publisher (Gane)15 answers · 15 citations · 8 models
vendor site · LinkedIn12 answers · 21 citations · 7 models
12 answers · 12 citations · 9 models
11 answers · 11 citations · 6 models
vendor site · Demandbase11 answers · 11 citations · 8 models
10 answers · 10 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
20 answers · 11 models
20 answers · 8 models
19 answers · 9 models
15 answers · 8 models
15 answers · 7 models
12 answers · 9 models
10 answers · 7 models
10 answers · 8 models
10 answers · 6 models
9 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| YouTube Ads youtube.com | 24% | 116 | 14,800 | 9,294 | 3,335,384,769 | $40 | 7 |
| LinkedIn parent site LinkedIn Video Ads 22% | 22% | 84 | 11,100,000 | 77,031 | |||
| Meta meta.com Meta Ads 15% | 15% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 |
| Vibe.co vibe.co | 7% | 51 | 1,900 | 4 | 13,556 | $75 | 60 |
| TikTok Ads tiktok.com | 7% | 130 | 22,200 | 1,238 | 318,250,761 | $58,994 | 92 |
| MNTN | 7% | 450,000 | 336 | ||||
| StackAdapt stackadapt.com | 2% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 |
| Roku Ads roku.com | 2% | 30 | 1,600 | 499 | 9,910,215 | $1,736 | 113 |
| Adwave adwave.com | 2% | 10 | |||||
| Google Ads Video | 2% |
Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best video advertising platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video advertising platform for a small B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top video advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best video advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video Ads, YouTube AdsMNTNChangedVibe.coTikTok Ads, YouTube Adsno first choiceagainst: Meta Ads, The Trade Desk, TikTok Ads, YouTube Ads
One alternative
Roku AdsSix alternatives
Adobe Express, Biteable, Canva, CapCut, Spotify Ad Studio, StackAdaptOne alternative
CanvaGPT-5.4 miniLinkedIn Video AdsLinkedIn Connected TV AdsChangedYouTube AdsYouTube Adsagainst: Meta Adsno first choiceagainst: DV360, Google, TikTok Ads
One alternative
YouTube AdsTwo alternatives
Amazon Ads, Roku AdsThree alternatives
LinkedIn Video Ads, Meta Ads, TikTok AdsOne alternative
TikTok AdsGemini 3.5 FlashLinkedIn Video Ads, YouTube AdsLinkedIn Video AdsChangedagainst: DV360, The Trade DeskMeta Ads, TikTok AdsMeta Ads, YouTube Adsagainst: Connected TV, LinkedIn Video Adsno first choiceagainst: Hulu, LinkedIn Video Ads, Outbrain Video, Roku Ads, Taboola Video, TikTok Ads, X (Twitter) Video Ads, YouTube TV
One alternative
Meta AdsThree alternatives
Google Ads, MNTN, StackAdaptTwo alternatives
LinkedIn Video Ads, YouTube AdsOne alternative
TikTok AdsPerplexity SonarLinkedIn Video Ads, YouTube AdsVibe.coChangedagainst: Amazon DSP, DV360, The Trade DeskMeta Ads, YouTube Adsagainst: MNTN Performance TV, StackAdaptYouTube Adsno first choiceagainst: Basis, LinkedIn Video Ads, Snapchat Ads, StackAdapt, TikTok Ads
One alternative
Demandbase CTVFour alternatives
Roku Ads, Simpli.fi, TikTok Ads, Vibe.coFour alternatives
Meta Ads, TikTok Ads, Vibe.co, YouTube organic videoGrok 4.20LinkedIn Video AdsMNTNChangedMeta Ads, TikTok Adsagainst: Adcash, LinkedIn Video Ads, MGIDMeta Ads, TikTok Adsagainst: LinkedIn Video Adsno first choiceagainst: Adcash, Meta Ads, TikTok Ads, TrafficStars
Four alternatives
Google Display & Video 360, Meta Ads, Microsoft Advertising, YouTube AdsThree alternatives
Google Ads, Simpli.fi, StackAdaptFour alternatives
Canva, CapCut, Google Ads, YouTube AdsOne alternative
YouTube AdsMistral SmallLinkedIn Video AdsHey SidChangedMeta Ads, TikTok Ads, YouTube AdsTikTok Adsno first choiceagainst: LinkedIn Video Ads, The Trade Desk, TikTok Ads
Two alternatives
Demandbase CTV, YouTube AdsThree alternatives
Amazon Streaming TV Ads, MNTN, The Trade DeskSeven alternatives
Adobe Express, Canva, CapCut, Creatify, Filmora, Vibe.co, WistiaThree alternatives
Facebook Video Ads, Instagram Reels, YouTube AdsDeepSeek V4 FlashYouTube AdsStackAdaptChangedagainst: DV360, MNTN, The Trade Desk, tvScientificMeta Adsagainst: StackAdaptTikTok AdsRoku Ads, Universal Ads, Vibe.coagainst: LinkedIn Video Ads, MNTN, Roku Ads, Taboola, Teads, The Trade Desk, TikTok Ads
Two alternatives
LinkedIn Video Ads, Meta AdsTwo alternatives
LinkedIn CTV, Vibe.coFour alternatives
LinkedIn Video Ads, TikTok Ads, Vibe.co, YouTube AdsTwo alternatives
Meta Ads, YouTube AdsLlama 4 MaverickLinkedIn Video AdsAdwaveChangedCanva, StackAdapt, Vibe.coVibe.cono first choiceagainst: LinkedIn Video Ads, The Trade Desk
Six alternatives
Meta Ads, Spotify Ads, StackAdapt, TikTok Ads, Vibe.co, YouTube AdsFour alternatives
Roku Ads, Spotify Ads, StackAdapt, Vibe.coThree alternatives
Instagram Reels, TikTok Ads, YouTube AdsQwen 3.7 FlashYouTube AdsMNTNChangedagainst: Demandbase CTV, The Trade DeskMeta AdsMeta Adsno first choiceagainst: Ads Manageragainst: Revcontent, Snapchat Ads, Taboola, Teads
Two alternatives
LinkedIn Video Ads, Meta AdsOne alternative
StackAdaptTwo alternatives
Google / YouTube Ads, TikTok AdsTwo alternatives
TikTok Ads, YouTube AdsKimi K2YouTube AdsYouTube AdsHeldagainst: MNTN Performance TV, StackAdapt, The Trade DeskMeta AdsMeta Adsno first choiceagainst: Google Video, Hulu, LinkedIn Video Ads, Pinterest, Roku Ads, TikTok Ads, Twitter (X) Ads, X, YouTube Ads
One alternative
LinkedIn Video AdsTwo alternatives
LinkedIn Video Ads, Vibe.coFive alternatives
AdRoll, Roku Ads, TikTok Ads, Vibe.co, YouTube AdsTwo alternatives
TikTok Ads, YouTube AdsGLM 4.7 FlashXLinkedIn Video AdsGoogle Ads Video, MNTNChangedagainst: The Trade DeskMeta Ads, YouTube AdsMeta Adsno first choiceagainst: LinkedIn Video Ads, The Trade Desk, TikTok Ads, YouTube Ads
Three alternatives
Meta Ads, Microsoft Advertising, YouTube AdsTwo alternatives
LinkedIn Video Ads, StackAdaptFive alternatives
Roku Ads, Spotify Ads Manager, StackAdapt, TikTok Ads, Vibe.coTwo alternatives
TikTok Ads, YouTube AdsMiniMax M2.5LinkedIn Sponsored Video AdsVibe.coChangedMeta Ads, TikTok AdsMeta Adsno first choiceagainst: CTV (Connected TV) and OTT Advertising Platforms, LinkedIn Video Ads, TikTok Ads, YouTube Ads
Two alternatives
Meta Ads, YouTube AdsOne alternative
LinkedIn Video AdsTwo alternatives
TikTok Ads, YouTube AdsGPT-6 LunaLinkedIn Video AdsLinkedIn Video AdsHeldMeta AdsMeta Adsagainst: TikTok Adsno first choiceagainst: Google Video Partners, Google/YouTube, TikTok Ads
One alternative
YouTube AdsOne alternative
YouTube AdsFour alternatives
Google Ads, LinkedIn Video Ads, TikTok Ads, YouTube AdsOne alternative
YouTube AdsMuse Glimmer 30BGoogle Video, YouTube AdsLinkedIn Video AdsChangedMeta Ads – Facebook / Instagram, TikTok Ads, YouTube Adsagainst: The Trade DeskMeta Ads, YouTube Adsagainst: TikTok Adsno first choiceagainst: Facebook Audience Network, Google Video, LinkedIn Video Ads, The Trade Desk, TikTok Ads, YouTube Ads
One alternative
LinkedIn Video AdsThree alternatives
Adwave, Vibe.co, YouTube AdsThree alternatives
LinkedIn Video Ads, Roku Ads, Vibe.coBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:38 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:23 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:58 | no | 0 | 13 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 17:27 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:05 | yes | 5 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:58 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:03 | yes | 24 | 20 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:48 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:32 | yes | 5 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:01 | yes | 14 | 44 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:51 | yes | 14 | 33 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:42 | yes | 15 | 30 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:13 | yes | 2 | 8 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:04 | yes | 13 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:14 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:19 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:45 | yes | 12 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 09:44 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:51 | yes | 9 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:08 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:34 | yes | 25 | 34 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:30 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:00 | yes | 5 | 20 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:04 | yes | 20 | 59 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:16 | yes | 15 | 28 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:51 | yes | 5 | 79 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:23 | yes | 2 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:07 | yes | 21 | 32 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:45 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:57 | yes | 3 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:44 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:17 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:34 | yes | 5 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:07 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:19 | yes | 24 | 31 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:05 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:11 | yes | 10 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:30 | yes | 10 | 44 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:57 | yes | 19 | 37 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:41 | yes | 5 | 24 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:36 | yes | 4 | 16 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:58 | yes | 14 | 32 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:47 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:03 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:33 | yes | 6 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:55 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:44 | yes | 5 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:19 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:34 | yes | 14 | 15 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:07 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:40 | no | 0 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:26 | yes | 13 | 45 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:22 | yes | 9 | 99 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:05 | yes | 9 | 46 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:37 | yes | 2 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:07 | yes | 14 | 24 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:43 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:30 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:12 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:26 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:33 | yes | 5 | 15 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:53 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:42 | yes | 22 | 63 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:51 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:45 | no | 0 | 24 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:18 | yes | 15 | 40 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:24 | no | 0 | 16 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:39 | yes | 5 | 29 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:02 | yes | 1 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:41 | yes | 12 | 27 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:33 | yes | 19 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:09 | yes | 7 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:49 | no | 0 | 18 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:30 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:03 | yes | 5 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:54 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:09 | yes | 23 | 39 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:46 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:43 | yes | 9 | 27 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:34 | yes | 24 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:06 | yes | 23 | 54 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:16 | yes | 10 | 28 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:29 | yes | 3 | 19 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:59 | yes | 13 | 18 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Amazon read as Amazon DSP
Demandbase read as Demandbase CTV
Facebook read as Meta Ads
Google/YouTube Ads read as Google Ads
Instagram read as Meta Ads
LinkedIn read as LinkedIn Video Ads
LinkedIn Ads read as LinkedIn Video Ads
LinkedIn Advertising (LinkedIn CTV & Video) read as LinkedIn Video Ads
LinkedIn Campaign Manager read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (FB + IG Reels) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook and Instagram) read as Meta Ads
Meta (Facebook/Instagram Ads) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta (Facebook/Instagram) Video Ads read as Meta Ads
Meta (Facebook/Instagram) video ads read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Roku Ads Manager read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google Ads) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
YouTube Ads via Google Ads read as YouTube Ads
Unresolved, counted raw
Ads Manager
Amazon Streaming TV Ads
Awarity
Biteable
CTV (Connected TV) and OTT Advertising Platforms
Connected TV (CTV/OTT like Hulu, Roku)
Facebook Audience Network
Facebook Video Ads
Filmora
Google
Google / YouTube Ads
Google Ads Video
Google Video Partner ads
LinkedIn Connected TV Ads
LinkedIn Sponsored Video Ads
Meta Ads – Facebook / Instagram
Meta video placements
Outbrain Video
Pinterest Video
Ripl
Taboola Video
TrueView Search ads
WeVideo
X (Twitter) Video Ads
Yahoo Connect Ad Hub
YouTube Shorts ads
YouTube organic video
Discontinued, still offered
No shut-down product was recommended here.