Index › GTM › Marketing › Video hosting › Small business · November 2026 Edition

Video marketing and hosting for small business buyers

Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a small B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
62%
Clear leader
62Wistia16YouTube09Vimeo14others

62% of first choices, clear leader.

Since October 2026▲+7Since October 2026: 55% → 62%, +7 points. Inside the 11-point floor: within noise.Wistia held the lead, +7 points on 55%, inside the 11-point floor.
ShowinginAll 112 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Wistia62%10%77endorsed leader▲+7Since October 2026: 55% → 62%, +7 points. Inside the 11-point floor: within noise.55% → 62%
02YouTube16%52%64criticized challenger▼−2Since October 2026: 18% → 16%, −2 points. Inside the 11-point floor: within noise.18% → 16%
03Vimeo9%16%74accepted challenger▲+2Since October 2026: 7% → 9%, +2 points. Inside the 11-point floor: within noise.7% → 9%
04Vidyard5%4%50accepted challenger▼−7Since October 2026: 12% → 5%, −7 points. Inside the 11-point floor: within noise.12% → 5%
05SproutVideo3%6%35accepted challenger▲+3Since October 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise.0% → 3%
Show the two products at 0%, ordered by negative rate
07Brightcove0%69%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
06Bunny Stream0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each

One product takes 62% of first choices here, so the chart would put six markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.

What they warned about

Ten of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Mistral Small, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube
52%
33 of 64 labels negative · 14 of 14 models · 3 hard negative
“Platforms to Avoid or Be Cautious About: ### YouTube For business use, YouTube shows ads, recommends competitor content, and limits privacy controls.” Claude Haiku 4.5, negative prompt
Vimeo
16%
12 of 74 labels negative · 8 of 14 models · 2 hard negative
“Vimeo has developed significant issues... Consider alternatives like Wistia, SproutVideo, Bunny Stream, or Cloudflare Stream instead.” Kimi K2, negative prompt
Wistia
10%
8 of 77 labels negative · 7 of 14 models · 1 hard negative
“What to Avoid on a Tight Budget - Wistia ... Overkill for most small companies on a tight budget.” DeepSeek V4 Flash, budget prompt
Google Drive
100%
6 of 6 labels negative · 6 of 14 models · 5 hard negative
“Free “Consumer” Storage Services (Google Drive, Dropbox, OneDrive) ... Poor playback experience” GLM 4.7 FlashX, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 669 links across 130 sites, every framing counted. Ranked by the number of answers carrying the site or page. 34 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · Cloudinary48 answers · 78 citations · 11 models
vendor site · Zapier45 answers · 45 citations · 11 models
vendor site · Gumlet32 answers · 47 citations · 10 models
vendor site · Vidyard25 answers · 37 citations · 11 models
vendor site · Wistia23 answers · 37 citations · 9 models
vendor site · Swarmify21 answers · 38 citations · 10 models
vendor site · Livestorm19 answers · 19 citations · 9 models
vendor site · Software Advice15 answers · 17 citations · 9 models
14 answers · 14 citations · 8 models
13 answers · 15 citations · 5 models
vendor site · Dacast12 answers · 14 citations · 7 models
vendor site · Guideflow11 answers · 11 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video hosting platform for marketing”, “video hosting platform for marketing”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Wistia wistia.com62%19914,80015142,328$31295
YouTube youtube.com16%133226,000,000723,4943,335,384,769$407
Vimeo vimeo.com9%178301,0005,5635,708,986131
Vidyard vidyard.com5%1448,100103248,936$552
SproutVideo sproutvideo.com3%75880293,96334
Gumlet gumlet.com3%298801038,21197
Livid livid.com2%1
Bunny Stream bunny.net0%2172040322,08343
Cloudflare Stream cloudflare.com0%164,995,413111
Mux0%

Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (gumlet.com, swarmify.com). The first result for “best video hosting platform for marketing” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best video hosting platform for marketing for a small B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top video hosting platforms for marketing for a small team and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should a small business avoid or be cautious about?”
Claude Haiku 4.5Vimeo
Two alternativesWistia, YouTube
WistiaChanged
Three alternativesKaltura, Vidyard, Vimeo
Wistia
Three alternativesGumlet, SproutVideo, Vimeo
against: Vidyard
Gumlet, SproutVideo
Three alternativesBunny Stream, SmartVideo, Wistia
no first choiceagainst: Brightcove, Vimeo, Wistia, YouTube
GPT-5.4 miniWistia
Three alternativesSproutVideo, Vidyard, Vimeo
WistiaHeld
Two alternativesVidyard, Vimeo
Vimeo, Wistia
Two alternativesSproutVideo, Vidyard
Wistia
Two alternativesVimeo, YouTube
no first choiceagainst: YouTube
Gemini 3.5 FlashWistia
Two alternativesVidyard, Vimeo
against: YouTube
WistiaHeld
Three alternativesSproutVideo, Vidyard, Vimeo
Wistia
Four alternativesSproutVideo, Vidyard, Vimeo, YouTube
Vimeo
Four alternativesBunny Stream, Vidyard, Wistia, YouTube
Vidyard, Wistia
One alternativeYouTube
against: Bluehost, Brightcove, Dailymotion, Dropbox, Free Vimeo, Google Drive, Kaltura, OneDrive, Rumble, SiteGround, WordPress Media Library, YouTube
Perplexity SonarWistia
Two alternativesVidyard, Vimeo
against: SproutVideo, YouTube
WistiaHeld
One alternativeVimeo
Wistia
Four alternativesSproutVideo, Vidyard, Vimeo, YouTube
YouTube
Two alternativesVimeo, Wistia
against: Bunny Stream
no first choiceagainst: Dailymotion, Dropbox, Google Drive, Streamable, TikTok, YouTube
Grok 4.20Wistia
Two alternativesVidyard, Vimeo
against: Brightcove, Cloudflare Stream, Instagram Reels, SproutVideo, TikTok, YouTube
WistiaHeld
Two alternativesVidyard, Vimeo
against: YouTube
Vimeo, Wistia, YouTube
Two alternativesSproutVideo, Vidyard
against: Cloudinary, Mux
YouTube
Five alternativesBunny Stream, Cloudflare Stream, SproutVideo, Vimeo, Wistia
against: Brightcove
Wistia
Four alternativesGumlet, JW Player, SproutVideo, Vidyard
against: Brightcove, Vimeo, YouTube
against: Dailymotion, Facebook Video, Instagram Reels, TikTok, YouTube
Mistral SmallVidyard, Wistia
One alternativeVimeo
against: YouTube
WistiaChanged
Two alternativesVidyard, Vimeo
Wistia
Four alternativesLoom, Vidyard, Vimeo, YouTube
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: YouTubeagainst: Google Drive, WordPress Media Library, YouTube
DeepSeek V4 FlashWistia
Two alternativesVidyard, Vimeo
against: YouTube
WistiaHeld
Two alternativesSproutVideo, Vidyard
Wistia
Two alternativesVidyard, Vimeo
against: YouTube
Gumlet, Livid
One alternativeYouTube
against: Brightcove, Uscreen, Vimeo, Wistia
Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
against: YouTube
against: Loom, Vimeo, Wistia, YouTube
Llama 4 MaverickWistia
Four alternativesGumlet, Vidyard, Vimeo, YouTube
Vidyard, WistiaChangedWistia
Seven alternativesBrightcove, Loom, ScreenPal, SproutVideo, Vidyard, Vimeo, YouTube
Wistia
Three alternativesGumlet, Mux, Vimeo
no first choiceagainst: Vimeo, YouTube
Qwen 3.7 FlashWistia
Three alternativesVidyard, Vimeo, YouTube
WistiaHeld
One alternativeVimeo
Wistia, YouTube
Two alternativesVidyard, Vimeo
YouTube
One alternativeVimeo
against: Dropbox, Google Drive, Wistia
Wistia
Two alternativesVidyard, Vimeo
against: Brightcove
against: Brightcove, Facebook Video, Kaltura, Shopify, Vimeo, WordPress, YouTube
Kimi K2Wistia
Two alternativesVimeo, YouTube
WistiaHeld
One alternativeVidyard
against: Vimeo
Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
against: Loom, YouTube
YouTube
One alternativeVimeo
against: Wistia
Vimeo, Wistiaagainst: YouTubeagainst: Dropbox, Google Drive, TikTok, Vimeo, YouTube
GLM 4.7 FlashXWistia
Two alternativesVidyard, Vimeo
against: Brightcove, YouTube
WistiaHeld
One alternativeVimeo
against: YouTube
Wistia
Seven alternativesLoom, Spotlightr, SproutVideo, Uscreen, Vidyard, Vimeo, YouTube
against: Brightcove
YouTube
Three alternativesGumlet, Spotlightr, Wistia
Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
against: Brightcove
against: Dropbox, Facebook Video, Google Drive, Instagram Reels, OneDrive, Snapchat, TikTok, X/Twitter, YouTube
MiniMax M2.5Vimeo
Two alternativesVidyard, Wistia
against: YouTube
WistiaChanged
Two alternativesVidyard, Vimeo
against: YouTube
Wistia
One alternativeYouTube
SproutVideo, YouTube
One alternativeVimeo
against: Wistia
no first choiceagainst: Facebook Video, Instagram Reels, YouTube
GPT-6 LunaWistia
Two alternativesVimeo, YouTube
WistiaHeld
One alternativeVidyard
YouTube
Four alternativesSproutVideo, Vidyard, Vimeo, Wistia
YouTube
One alternativeWistia
against: Vimeo
Wistia
Two alternativesVidyard, Vimeo
against: YouTube
against: Vidyard, Vimeo, Wistia, YouTube
Muse Glimmer 30BWistia
Two alternativesVidyard, Vimeo
against: YouTube
WistiaHeld
One alternativeVidyard
Wistia
Five alternativesBrightcove, SproutVideo, Vidyard, Vimeo, YouTube
Vimeo, YouTubeagainst: WistiaWistia
Four alternativesMux, SproutVideo, Vidyard, Vimeo
against: YouTube
against: Facebook Video, Instagram Reels, Snapchat, TikTok, Vimeo, WordPress Media Library, X, YouTube
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 15:47no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 08:52yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 13:35no017 s
Direct recommendationPerplexity Sonarsonar2026-11-01 12:10yes104 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:25yes1013 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 11:56yes56 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 13:58yes2334 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:02yes93 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:59no024 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:29yes518 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:01yes1038 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 14:00yes1021 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 14:01yes311 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:13yes1315 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 17:12no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 13:42yes44 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 08:49no013 s
ParaphrasePerplexity Sonarsonar2026-11-01 14:42yes103 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:24yes57 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 15:57yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 13:11yes2423 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 13:14yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:44yes1045 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 14:29yes1087 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 15:51yes2225 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 17:22yes933 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 11:55yes211 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 16:04yes1217 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 12:35yes1010 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 15:27yes68 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:19no018 s
ComparativePerplexity Sonarsonar2026-11-01 15:52yes105 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 16:35yes518 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 11:50yes58 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:04yes2229 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 16:26yes54 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 16:38yes520 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:23yes1246 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:47yes21130 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 16:55yes517 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 14:41yes622 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:04yes1231 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:47yes108 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:10yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 14:48yes622 s
Budget constrainedPerplexity Sonarsonar2026-11-01 09:57yes103 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 16:48yes59 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 17:02yes56 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 08:42yes1932 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 13:55yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:52yes551 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 15:18yes1030 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:08yes914 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:14yes533 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 15:29yes314 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 10:04yes1019 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:07no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 13:12yes17 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:27no015 s
Scale constrainedPerplexity Sonarsonar2026-11-01 09:06yes105 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:26yes515 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 13:19no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 08:33yes1822 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 14:52yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 13:07no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:20yes821 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:28yes1436 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 16:34no075 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 12:31yes415 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:43yes1123 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:12yes169 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:22yes56 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 13:52no017 s
Negative framingPerplexity Sonarsonar2026-11-01 09:40yes104 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:12yes1014 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 16:27yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:31yes2023 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 08:34yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 15:44yes536 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 16:59yes2047 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:53yes1933 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 14:52yes545 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 17:25yes517 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 17:03yes2042 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Bunny.net read as Bunny Stream
Bunny.net (Bunny Stream) read as Bunny Stream
Facebook read as Facebook Video
Instagram read as Instagram Reels
Unresolved, counted raw
Free Vimeo (Basic Plan)
HubSpot Video Hosting
Vimeo for business
Discontinued, still offered
No shut-down product was recommended here.
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