3 categories · RankedWistia
Wistia is a video marketing platform for business, used by marketers to host, embed and track videos on websites and landing pages · wistia.com ↗
Leads at small business. Ranked 1 of 55 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is YouTube at 16%.
Ranked first. Next is YouTube at 17%. 14 of 14 models made it the first choice when asked directly.
Ranked first, contested: Vidyard has 23%.
Why models recommend it
“Wistia is the strongest overall choice for marketers because its Business plan pairs video hosting with lead capture forms, CTAs, and analytics built for campaigns”Muse Glimmer 30B · Comparative question · first choice
“For business use, most private platforms are better than YouTube. Wistia, Vimeo, SproutVideo, and Fastio all provide ad-free hosting with stronger privacy options.”Claude Haiku 4.5 · Negative question · first choice
“Host on your website (via paid platforms like Wistia, Brightcove, or Vidyard for marketing-specific features like CTAs, heatmaps, and integrations)”Grok 4.20 · Negative question · first choice
“Wistia free tier for up to 10 videos is the classic marketing free start, and upgrading to ~$24/mo gives Turnstile forms and analytics”Muse Glimmer 30B · Budget-constrained question · first choice
What gives them pause
“Consider Wistia only if video marketing becomes a core part of your strategy and you have budget for it”MiniMax M2.5 · Budget-constrained question · warning
“at a fraction of the cost of competitors like Wistia or Vidyard (which often start at $50–$80/month)”Qwen 3.7 Flash · Budget-constrained question · warning
“excellent for marketing analytics and lead capture, but usually too expensive for very tight budgets”GPT-5.4 mini · Budget-constrained question · warning
“Six of the best-known business video hosts store your files in the United States by default.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Wistia, over the 232 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 196 | 9 | Compare → | |
| 165 | 9 | Compare → | |
| 133 | 22 | Compare → | |
| 119 | 5 | Compare → | |
| 81 | 6 | Compare → | |
| 52 | 2 | View → | |
| 26 | 4 | Compare → | |
| 23 | 0 | View → | |
| 22 | 0 | View → | |
| 22 | 0 | View → |
What the models named instead of Wistia →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Wistia's own site, not checked by Gane.
- For
- businesses; marketers; data-obsessed marketers
- Price stated
- Free, Business, and Enterprise Plans
- Starting price
- $0/mo
- Free plan or trial
- Start a free trial
- Integrations
- 6
- Certifications
- SOC 2
- Customers named
- Reddit, Explainly, Kovai, Defendify, Marketing Meetup, Tomorrow.io, YMCA, Litmus
- Headquarters
- Cambridge, United States
- Founded
- 2006
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 199 of the 232 answers that named Wistia and are not a share of its labels.
Domains cited
635 of the 694 domain citations in answers naming Wistia came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 1 | 0 | 6 |
| GPT-5.4 mini | 3 | 0 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 6 | 0 | 1 | 0 | 7 |
| Perplexity Sonar | 4 | 0 | 0 | 1 | 5 |
| Grok 4.20 | 4 | 2 | 0 | 0 | 6 |
| Mistral Small | 3 | 1 | 3 | 0 | 7 |
| DeepSeek V4 Flash | 5 | 1 | 0 | 0 | 6 |
| Llama 4 Maverick | 2 | 2 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 4 | 0 | 1 | 1 | 6 |
| Kimi K2 | 5 | 1 | 0 | 0 | 6 |
| GLM 4.7 FlashX | 4 | 2 | 0 | 0 | 6 |
| MiniMax M2.5 | 3 | 2 | 0 | 1 | 6 |
| GPT-6 Luna | 2 | 2 | 1 | 0 | 5 |
| Muse Glimmer 30B | 4 | 0 | 2 | 1 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 495 | 6 | 2026-09-17 | SEO, Video ads | |
| Webinar or virtual event | 111 | 5 | 2026-08-26 | ||
| Podcast or video | 32 | 4 | 2026-08-20 | SEO | |
| Comparison | 21 | 0 | 2026-06-16 | ||
| Glossary or explainer | 9 | 1 | 2026-09-09 | ||
| Report or ebook | 4 | 0 | 2024-03-26 | ||
| Conference or event | 3 | undated | |||
| Template or tool | 2 | 0 | 2021-05-04 |
Most recent
- 2026-09-17Social media video kpis blog
- 2026-09-0910105113 team accounts glossary or explainer
- 2026-09-02Tomorrow io blog
- 2026-08-26Ai webinar transcript content webinar or virtual event
- 2026-08-208288001 distribute your podcast podcast or video
- 2026-08-11Best webinar platform webinar or virtual event
How it is countedHide how it is counted
Every page wistia.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.