Index › GTM › Marketing › Video hosting › Vidyard vs SproutVideo
Video marketing and hosting · November 2026 Edition

Vidyard vs SproutVideo

Three of fourteen models named Vidyard first on the direct prompt; zero named SproutVideo. Vidyard was named by fourteen of the fourteen models and SproutVideo by eleven and Vidyard carries 60 labels and SproutVideo 33, so the shares are not directly comparable.

Vidyard

accepted challenger

Kitchener, Canada, founded 2011. Named in two categories this edition.

SproutVideo

accepted challenger

Named in one category this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels6033A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vidyard reading right to left. Rank and label count are printed, not drawn.Wistia was named alongside these two in fourteen of the fourteen direct answers. Wistia vs Vidyard · Wistia vs SproutVideo · YouTube vs Vidyard

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video marketing and hosting page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
VidyardFirst choices, of fourteen modelsSproutVideo
Direct30
Paraphrase21
Comparative20
Budget-constrained002 against Vidyard
Scale-constrained101 against Vidyard
Negative211 against Vidyard · 1 against SproutVideo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Vidyard and SproutVideo were named in the same answer fifty-four times, of the 176 answers naming Vidyard and the 81 naming SproutVideo. In those answers SproutVideo took the first choice three times and Vidyard four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Vidyard and SproutVideo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Vidyard SproutVideo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vidyard on the left and SproutVideo on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vidyard and SproutVideo stood in it.

Vidyard first, SproutVideo not the choice

3 of 14 modelsSproutVideo was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashVidyard, Wistia alternatives: YouTube
Mistral SmallVidyard, Wistia alternatives: Vimeo
Llama 4 MaverickVidyard, Vimeo, Wistia

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wistia alternatives: SproutVideo, Vidyard, Vimeo
GPT-5.4 miniWistia alternatives: Vidyard, Vimeo
Perplexity SonarWistia alternatives: Goldcast, Vidyard, Vimeo, YouTube
Grok 4.20Wistia alternatives: Vidyard, Vimeo
DeepSeek V4 FlashWistia alternatives: Vidyard, Vimeo
Qwen 3.7 FlashWistia alternatives: Vidyard, Vimeo
Kimi K2Wistia alternatives: Vidyard
GLM 4.7 FlashXWistia alternatives: Vidyard, Vimeo
MiniMax M2.5Wistia alternatives: HubSpot Video, Vidyard, Vimeo
GPT-6 LunaWistia alternatives: Vidyard, Vimeo, YouTube
Muse Glimmer 30BWistia alternatives: Brightcove, Vidyard, Vimeo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Vidyard leads by two points.
Vidyard5%#4 of 7
SproutVideo3%#5 of 7
The full small business standing →
Mid-marketThe figures above
Vidyard leads by nine points.
Vidyard10%#3 of 11
SproutVideo2%#5 of 11
The full mid-market standing →
Enterprise
Vidyard leads by seventeen points.
Vidyard23%#2 of 8
SproutVideo6%#6 of 8
The full enterprise standing →

What the models said about Vidyard

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Six of the best-known business video hosts store your files in the United States by default.” Muse Glimmer 30B · negative prompt · soft negative
“competitors like Wistia or Vidyard (which often start at $50–$80/month)” Qwen 3.7 Flash · budget prompt · soft negative
“useful for sales/marketing teams, but also tends to be pricier” GPT-5.4 mini · budget prompt · soft negative
“Consider platforms like Wistia, Vidyard, or Brightcove for advanced analytics, lead generation, and branding control.” MiniMax M2.5 · negative prompt · first choice
“Vidyard is known for its video hosting and marketing platforms that allow for embedding, player controls, and collections” Llama 4 Maverick · direct prompt · first choice
“Top Pick #1: Vidyard (Best for B2B Sales & Account-Based Marketing)” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about SproutVideo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Six of the best-known business video hosts store your files in the United States by default.” Muse Glimmer 30B · negative prompt · soft negative
“Wistia and SproutVideo are highly recommended business video hosting and analytics tools for mid-sized B2B companies” Llama 4 Maverick · paraphrase prompt · first choice
“For most marketing teams, Wistia, Vimeo, or SproutVideo are better choices” GLM 4.7 FlashX · negative prompt · first choice
“SproutVideo starts ~$10/mo with lead capture on the entry paid tier, and is listed as an affordable branded host” Muse Glimmer 30B · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.