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Video advertising · November 2026 Edition

LinkedIn Video Ads vs Meta Ads

Twelve of fourteen models named LinkedIn Video Ads first on the direct prompt; zero named Meta Ads. LinkedIn Video Ads was named by thirteen of the fourteen models and Meta Ads by thirteen and LinkedIn Video Ads carries 31 labels and Meta Ads 43, so the shares are not directly comparable.

LinkedIn Video Ads

accepted challenger

By LinkedIn, Sunnyvale, United States, founded 2002. Named in two categories this edition.

Meta Ads

accepted challenger

By Meta Platforms, Menlo Park, United States, founded 2004. Named in six categories this edition.

First-choice share24%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 13; printed, not drawn.
Labels3143A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, LinkedIn Video Ads reading right to left. Rank and label count are printed, not drawn.YouTube Ads was named alongside these two in twelve of the fourteen direct answers. LinkedIn Video Ads vs StackAdapt · LinkedIn Video Ads vs YouTube Ads · LinkedIn Video Ads vs TikTok Ads

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
LinkedIn Video AdsFirst choices, of fourteen modelsMeta Ads
Direct1202 against Meta Ads
Paraphrase00
Comparative00
Budget-constrained043 against LinkedIn Video Ads
Scale-constrained00
Negative002 against LinkedIn Video Ads · 2 against Meta Ads
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, LinkedIn Video Ads and Meta Ads were named in the same answer forty-nine times, of the 100 answers naming LinkedIn Video Ads and the 230 naming Meta Ads. In those answers Meta Ads took the first choice fifteen times and LinkedIn Video Ads sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where LinkedIn Video Ads and Meta Ads stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
LinkedIn Video Ads Meta Ads first choice named as an alternative argued againstblank: not namedEach cell is one answer, LinkedIn Video Ads on the left and Meta Ads on the right.

The direct prompt

The plain question, one answer per model, grouped by where LinkedIn Video Ads and Meta Ads stood in it.

LinkedIn Video Ads first, Meta Ads an alternative

12 of 14 modelsMeta Ads was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5LinkedIn Video Ads, StackAdapt alternatives: Vibe.co, Vidyard, Wistia
GPT-5.4 miniLinkedIn Video Ads alternatives: YouTube Ads
Gemini 3.5 FlashLinkedIn Video Ads alternatives: MNTN, Meta Ads, YouTube Ads
Grok 4.20LinkedIn Video Ads alternatives: YouTube Ads
Mistral SmallLinkedIn Video Ads, YouTube Ads alternatives: Demandbase CTV
DeepSeek V4 FlashLinkedIn Video Ads alternatives: Demandbase CTV, StackAdapt, YouTube Ads
Qwen 3.7 FlashLinkedIn Video Ads, YouTube Ads alternatives: Demandbase CTV, Google Display, Meta Ads, StackAdapt, The Trade Desk
Kimi K2LinkedIn Video Ads alternatives: StackAdapt, Vibe.co, YouTube Ads
GLM 4.7 FlashXLinkedIn Video Ads alternatives: Demandbase CTV, Spotify Ads, StackAdapt, YouTube Ads
MiniMax M2.5LinkedIn Video Ads alternatives: Demandbase CTV, YouTube Ads
GPT-6 LunaLinkedIn Video Ads alternatives: YouTube Ads
Muse Glimmer 30BLinkedIn Video Ads, StackAdapt alternatives: YouTube Ads

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarStackAdapt alternatives: Demandbase CTV, LinkedIn Video Ads, Vibe.co, YouTube Ads

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickStackAdapt

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
LinkedIn Video Ads leads by seven points.
LinkedIn Video Ads22%#2 of 9
Meta Ads15%#3 of 9
The full small business standing →
Mid-marketThe figures above
LinkedIn Video Ads leads by sixteen points.
LinkedIn Video Ads24%#1 of 13
Meta Ads8%#5 of 13
The full mid-market standing →
Enterprise
LinkedIn Video Ads leads by thirty-eight points.
LinkedIn Video Ads38%#1 of 11
Meta Ads0%#10 of 11
The full enterprise standing →

What the models said about LinkedIn Video Ads

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Platforms to Avoid on a Tight Budget * LinkedIn Ads: ... very high Cost-Per-Click (CPC) and CPM rates” Gemini 3.5 Flash · budget prompt · hard negative
“Good for B2B with a $10 daily minimum, but generally more expensive per impression” Grok 4.20 · budget prompt · soft negative
“best for B2B, but usually expensive, so not ideal for tight budgets” GPT-5.4 mini · budget prompt · soft negative
“LinkedIn – Best Overall for B2B Video ... Start with LinkedIn. It’s the most cost-effective and powerful B2B video platform for mid-market companies.” GLM 4.7 FlashX · direct prompt · first choice
“LinkedIn is the gold standard for B2B targeting because users self-report their job titles, seniority, company size, industry, and skills.” Gemini 3.5 Flash · direct prompt · first choice
“Primary Channel: Start with LinkedIn if your sales cycle is complex and you need high-intent professionals.” Qwen 3.7 Flash · direct prompt · first choice

What the models said about Meta Ads

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“YouTube Ads and Meta Ads are also mentioned as having some negative labels, but not to the same extent as X” Llama 4 Maverick · negative prompt · soft negative
“the best video advertising platforms are YouTube Ads (Google Ads) and Meta Ads (Facebook & Instagram)” Gemini 3.5 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.