LinkedIn Video Ads vs Demandbase CTV
Twelve of fourteen models named LinkedIn Video Ads first on the direct prompt; zero named Demandbase CTV. LinkedIn Video Ads was named by thirteen of the fourteen models and Demandbase CTV by ten and LinkedIn Video Ads carries 31 labels and Demandbase CTV 13, so the shares are not directly comparable.
By LinkedIn, Sunnyvale, United States, founded 2002. Named in two categories this edition.
By Demandbase, San Francisco, United States, founded 2006. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
LinkedIn Video AdsFirst choices, of fourteen modelsDemandbase CTV
Across every category in the November 2026 Edition, LinkedIn Video Ads and Demandbase CTV were named in the same answer twenty-five times, of the 100 answers naming LinkedIn Video Ads and the 36 naming Demandbase CTV. In those answers Demandbase CTV took the first choice five times and LinkedIn Video Ads sixteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | |
LinkedIn Video Ads Demandbase CTV first choice named as an alternative argued againstblank: not namedEach cell is one answer, LinkedIn Video Ads on the left and Demandbase CTV on the right.The direct prompt
LinkedIn Video Ads first, Demandbase CTV an alternative
12 of 14 modelsDemandbase CTV was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
LinkedIn Video Ads22%#2 of 9Demandbase CTV0%#– of 9LinkedIn Video Ads24%#1 of 13Demandbase CTV4%#6 of 13LinkedIn Video Ads38%#1 of 11Demandbase CTV17%#3 of 11What the models said about LinkedIn Video Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms to Avoid on a Tight Budget * LinkedIn Ads: ... very high Cost-Per-Click (CPC) and CPM rates” Gemini 3.5 Flash · budget prompt · hard negative
“Good for B2B with a $10 daily minimum, but generally more expensive per impression” Grok 4.20 · budget prompt · soft negative
“best for B2B, but usually expensive, so not ideal for tight budgets” GPT-5.4 mini · budget prompt · soft negative
“LinkedIn – Best Overall for B2B Video ... Start with LinkedIn. It’s the most cost-effective and powerful B2B video platform for mid-market companies.” GLM 4.7 FlashX · direct prompt · first choice
“LinkedIn is the gold standard for B2B targeting because users self-report their job titles, seniority, company size, industry, and skills.” Gemini 3.5 Flash · direct prompt · first choice
“Primary Channel: Start with LinkedIn if your sales cycle is complex and you need high-intent professionals.” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Demandbase CTV
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“If your priority is account-level targeting and connecting CTV to pipeline, start with Demandbase CTV/Piper.” Muse Glimmer 30B · paraphrase prompt · first choice
“Top Recommendation: Demandbase CTV” MiniMax M2.5 · paraphrase prompt · first choice
“Best if you're already doing ABM ... Caveat: It's an enterprise-grade platform and may be overkill or cost-prohibitive for some mid-sized companies.” DeepSeek V4 Flash · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.