TikTok Ads vs Demandbase CTV
Zero of fourteen models named TikTok Ads first on the direct prompt; zero named Demandbase CTV. TikTok Ads was named by fourteen of the fourteen models and Demandbase CTV by ten and TikTok Ads carries 38 labels and Demandbase CTV 13, so the shares are not directly comparable.
By TikTok, Ireland, founded 2016. Named in eight categories this edition.
By Demandbase, San Francisco, United States, founded 2006. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
TikTok AdsFirst choices, of fourteen modelsDemandbase CTV
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
TikTok Ads Demandbase CTV first choice named as an alternative argued againstblank: not namedEach cell is one answer, TikTok Ads on the left and Demandbase CTV on the right.The direct prompt
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
TikTok Ads7%#5 of 9Demandbase CTV0%#– of 9TikTok Ads12%#4 of 13Demandbase CTV4%#6 of 13Demandbase CTV17%#3 of 11TikTok Ads0%#11 of 11What the models said about TikTok Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Many enterprise buyers tend to avoid or heavily restrict TikTok for sensitive brand categories due to concerns about brand safety” Mistral Small · negative prompt · hard negative
“TikTok Ads has emerged as one of the most budget-friendly options, with some sources suggesting daily budgets as low as $20-30 can work for testing.” MiniMax M2.5 · budget prompt · first choice
“TikTok is often the best video advertising platform for companies with limited budgets” Grok 4.20 · budget prompt · first choice
“The best video advertising platform for a company with a limited budget is TikTok.” Llama 4 Maverick · budget prompt · first choice
What the models said about Demandbase CTV
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“If your priority is account-level targeting and connecting CTV to pipeline, start with Demandbase CTV/Piper.” Muse Glimmer 30B · paraphrase prompt · first choice
“Top Recommendation: Demandbase CTV” MiniMax M2.5 · paraphrase prompt · first choice
“Best if you're already doing ABM ... Caveat: It's an enterprise-grade platform and may be overkill or cost-prohibitive for some mid-sized companies.” DeepSeek V4 Flash · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.