Video advertising · November 2026 Edition
LinkedIn Video Ads vs The Trade Desk
Twelve of fourteen models named LinkedIn Video Ads first on the direct prompt; zero named The Trade Desk. LinkedIn Video Ads was named by thirteen of the fourteen models and The Trade Desk by fourteen and both carry 31 labels, so the shares below are directly comparable.
By LinkedIn, Sunnyvale, United States, founded 2002. Named in two categories this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
First-choice share24%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 13; printed, not drawn.
Labels3131Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, LinkedIn Video Ads reading right to left. Rank and label count are printed, not drawn.YouTube Ads was named alongside these two in twelve of the fourteen direct answers. LinkedIn Video Ads vs StackAdapt · LinkedIn Video Ads vs YouTube Ads · LinkedIn Video Ads vs TikTok Ads
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
LinkedIn Video AdsFirst choices, of fourteen modelsThe Trade Desk
Direct1204 against The Trade Desk
Paraphrase015 against The Trade Desk
Comparative00
Budget-constrained003 against LinkedIn Video Ads
Scale-constrained00
Negative012 against LinkedIn Video Ads
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where LinkedIn Video Ads and The Trade Desk stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | |
LinkedIn Video Ads The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, LinkedIn Video Ads on the left and The Trade Desk on the right.The direct prompt
The plain question, one answer per model, grouped by where LinkedIn Video Ads and The Trade Desk stood in it.
LinkedIn Video Ads first, The Trade Desk an alternative
12 of 14 modelsThe Trade Desk was named in the answer but not as the choice, or not at all.Claude Haiku 4.5LinkedIn Video Ads, StackAdapt alternatives: Vibe.co, Vidyard, Wistia
GPT-5.4 miniLinkedIn Video Ads alternatives: YouTube Ads
Gemini 3.5 FlashLinkedIn Video Ads alternatives: MNTN, Meta Ads, YouTube Ads
Grok 4.20LinkedIn Video Ads alternatives: YouTube Ads
Mistral SmallLinkedIn Video Ads, YouTube Ads alternatives: Demandbase CTV
DeepSeek V4 FlashLinkedIn Video Ads alternatives: Demandbase CTV, StackAdapt, YouTube Ads
Qwen 3.7 FlashLinkedIn Video Ads, YouTube Ads alternatives: Demandbase CTV, Google Display, Meta Ads, StackAdapt, The Trade Desk
Kimi K2LinkedIn Video Ads alternatives: StackAdapt, Vibe.co, YouTube Ads
GLM 4.7 FlashXLinkedIn Video Ads alternatives: Demandbase CTV, Spotify Ads, StackAdapt, YouTube Ads
MiniMax M2.5LinkedIn Video Ads alternatives: Demandbase CTV, YouTube Ads
GPT-6 LunaLinkedIn Video Ads alternatives: YouTube Ads
Muse Glimmer 30BLinkedIn Video Ads, StackAdapt alternatives: YouTube Ads
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarStackAdapt alternatives: Demandbase CTV, LinkedIn Video Ads, Vibe.co, YouTube Ads
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 MaverickStackAdapt
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
LinkedIn Video Ads leads by twenty-two points.
LinkedIn Video Ads22%#2 of 9The Trade Desk0%#9 of 9Mid-marketThe figures above
LinkedIn Video Ads leads by twenty-two points.
LinkedIn Video Ads24%#1 of 13The Trade Desk2%#8 of 13Enterprise
LinkedIn Video Ads leads by twenty-one points.
LinkedIn Video Ads38%#1 of 11The Trade Desk17%#2 of 11What the models said about LinkedIn Video Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms to Avoid on a Tight Budget * LinkedIn Ads: ... very high Cost-Per-Click (CPC) and CPM rates” Gemini 3.5 Flash · budget prompt · hard negative
“Good for B2B with a $10 daily minimum, but generally more expensive per impression” Grok 4.20 · budget prompt · soft negative
“best for B2B, but usually expensive, so not ideal for tight budgets” GPT-5.4 mini · budget prompt · soft negative
“LinkedIn – Best Overall for B2B Video ... Start with LinkedIn. It’s the most cost-effective and powerful B2B video platform for mid-market companies.” GLM 4.7 FlashX · direct prompt · first choice
“LinkedIn is the gold standard for B2B targeting because users self-report their job titles, seniority, company size, industry, and skills.” Gemini 3.5 Flash · direct prompt · first choice
“Primary Channel: Start with LinkedIn if your sales cycle is complex and you need high-intent professionals.” Qwen 3.7 Flash · direct prompt · first choice
What the models said about The Trade Desk
No label in this category carried a quote.
Also compared
LinkedIn Video Ads vs StackAdaptLinkedIn Video Ads vs YouTube AdsLinkedIn Video Ads vs TikTok AdsLinkedIn Video Ads vs Meta AdsLinkedIn Video Ads vs Demandbase CTVLinkedIn Video Ads vs Vibe.coStackAdapt vs The Trade DeskYouTube Ads vs The Trade DeskTikTok Ads vs The Trade DeskMeta Ads vs The Trade DeskDemandbase CTV vs The Trade DeskVibe.co vs The Trade DeskAll twenty-eight head-to-head pages and the full video ads standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.