Meta Ads vs The Trade Desk
Zero of fourteen models named Meta Ads first on the direct prompt; zero named The Trade Desk. Meta Ads was named by thirteen of the fourteen models and The Trade Desk by fourteen and Meta Ads carries 43 labels and The Trade Desk 31, so the shares are not directly comparable.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in six categories this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
Meta AdsFirst choices, of fourteen modelsThe Trade Desk
Across every category in the November 2026 Edition, Meta Ads and The Trade Desk were named in the same answer fifty-one times, of the 230 answers naming Meta Ads and the 393 naming The Trade Desk. In those answers The Trade Desk took the first choice ten times and Meta Ads six.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | |
Meta Ads The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, Meta Ads on the left and The Trade Desk on the right.The direct prompt
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Meta Ads15%#3 of 9The Trade Desk0%#9 of 9Meta Ads8%#5 of 13The Trade Desk2%#8 of 13The Trade Desk17%#2 of 11Meta Ads0%#10 of 11What the models said about Meta Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“YouTube Ads and Meta Ads are also mentioned as having some negative labels, but not to the same extent as X” Llama 4 Maverick · negative prompt · soft negative
“the best video advertising platforms are YouTube Ads (Google Ads) and Meta Ads (Facebook & Instagram)” Gemini 3.5 Flash · budget prompt · first choice
What the models said about The Trade Desk
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.