2 categories · RankedQualtrics
Qualtrics is an experience management platform used to run customer and other experience programs, including voice of customer and survey programs · qualtrics.com ↗
Strongest at enterprise. Ranked 198 of 199 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
SparkToro is first at 54%.
SparkToro is first at 33%.
GWI is first at 32%.
Why models recommend it
“Most versatile all-in-one: Meltwater or Qualtrics XM”GLM 4.7 FlashX · Comparative question · first choice
“If you need to validate a specific idea: Use a Survey tool (Qualtrics) to get direct feedback”Qwen 3.7 Flash · Comparative question · alternative
“Choose Qualtrics if you need tailored direct feedback from your specific customer list”Gemini 3.5 Flash · Comparative question · alternative
“Advanced survey tools, experience management, and AI-driven feedback analysis”Grok 4.20 · Comparative question · alternative
What gives them pause
“Criticized for being designed for large organizations with dedicated research teams, making it impractical for small businesses.”Mistral Small · Negative question · warning
“Avoid unless you have a mature CX strategy and the internal resources to leverage its full potential.”Qwen 3.7 Flash · Negative question · warning
“Many models recommend avoiding it unless you have specific enterprise needs and budget for it.”Mistral Small · Negative question · warning
“Avoid enterprise-heavy tools like Qualtrics or Gartner unless your budget exceeds $50K+/year”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Qualtrics, over the 103 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 56 | 13 | View → | |
| 48 | 0 | View → | |
| 33 | 0 | View → | |
| 31 | 2 | View → | |
| 25 | 0 | View → | |
| 22 | 4 | View → | |
| 20 | 11 | View → | |
| 18 | 4 | View → | |
| 18 | 2 | View → | |
| 18 | 0 | View → |
What the models named instead of Qualtrics →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Qualtrics's own site, not checked by Gane.
- For
- Enterprises, governments and healthcare
- Price stated
- Pay for planned usage; competitive pricing is based on metrics you know and can forecast and account for accurately.
- Certifications
- ISO 42001, ISO 27001, SOC 2 Type II, HITRUST
- Hosting
- North America, EMEA, APJ
- Headquarters
- Provo, United States
- Founded
- 2002
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 95 of the 103 answers that named Qualtrics and are not a share of its labels.
Domains cited
217 of the 245 domain citations in answers naming Qualtrics came from a third party's page. Twenty-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 0 | 0 | 2 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 2 | 3 |
| Kimi K2 | 0 | 0 | 2 | 2 | 4 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,678 | undated | |||
| Case study | 136 | undated | |||
| Comparison | 78 | undated | |||
| Glossary or explainer | 76 | undated | |||
| Report or ebook | 21 | 0 | 2020-03-02 | ||
| News or press | 21 | 0 | 2020-08-17 | ||
| Conference or event | 17 | 0 | 2020-11-20 | ||
| Template or tool | 8 | 0 | 2020-09-23 | ||
| Webinar or virtual event | 6 | 0 | 2020-07-21 |
Most recent
- 2020-11-20Rethinking parent teacher conferences 12619 conference or event
- 2020-11-19How best to get families with multiple children to commit to in person or virtual modality 12596 conference or event
- 2020-09-23How can i embed a loan calculator in a form or survey 11712 template or tool
- 2020-09-10Virtual meetup 3 xm builders summer series 11532 conference or event
- 2020-08-31Query string in personal link 11384 conference or event
- 2020-08-17Qualtrics certifications badges 11163 news or press
How it is countedHide how it is counted
Every page qualtrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.