2 categories · RankedGWI
GWI is an audience and consumer insights platform used for audience intelligence and market understanding · gwi.com ↗
Strongest at enterprise, contested with Qualtrics. Ranked 13 of 199 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
SparkToro is first at 54%.
SparkToro is first at 33%. 2 of 14 models made it the first choice when asked directly.
Ranked first, contested: Qualtrics has 16%.
Why models recommend it
“Prefer platforms that rely on transparent zero-party/first-party data (e.g., opt-in consumer panels like GWI or YouGov)”Gemini 3.5 Flash · Negative question · first choice
“GWI (Global Web Index) stands out as the best overall audience insights platform for a mid-market B2B company”Grok 4.20 · Direct question · first choice
“GWI or YouGov for audience profiling, Brandwatch for real-time listening, NielsenIQ for purchase data”DeepSeek V4 Flash · Comparative question · first choice
“Choose GWI or Resonate if you are crafting a brand strategy and need to know why people make choices”Gemini 3.5 Flash · Comparative question · first choice
What gives them pause
“Users report issues with data inaccuracy and limited data for certain regions”Mistral Small · Negative question · warning
“Avoid enterprise platforms such as GWI, Brandwatch, and Audiense”Perplexity Sonar · Budget-constrained question · warning
“Generally well-rated (4.4/5 on G2 for usability and data volume), but as a survey/social hybrid, it's not immune to broader industry quality erosion.”Grok 4.20 · Negative question · warning
“Users highlight the inaccuracy of GWI's data, which often requires custom studies and leads to biased results.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as GWI, over the 143 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 77 | 0 | View → | |
| 56 | 4 | View → | |
| 46 | 5 | Compare → | |
| 42 | 1 | View → | |
| 39 | 0 | View → | |
| 36 | 21 | Compare → | |
| 33 | 2 | Compare → | |
| 33 | 1 | View → | |
| 31 | 0 | View → | |
| 28 | 0 | View → |
What the models named instead of GWI →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 137 of the 143 answers that named GWI and are not a share of its labels.
Domains cited
313 of the 376 domain citations in answers naming GWI came from a third party's page. Thirty-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 0 | 1 | 0 | 3 |
| Perplexity Sonar | 2 | 0 | 1 | 3 | 6 |
| Grok 4.20 | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 2 | 0 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 506 | 7 | 2026-09-25 | ||
| Report or ebook | 98 | undated | |||
| Case study | 35 | undated | |||
| Webinar or virtual event | 27 | undated | |||
| Comparison | 11 | 0 | 2025-01-30 | ||
| News or press | 3 | 0 | 2017-09-26 | ||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-25Why gaming earns gen zs attention blog
- 2026-09-09Ai and gen z the risk of letting ai define your audience blog
- 2026-09-07Cannes lions 2026 blog
- 2026-08-26Synthetic data generation blog
- 2026-08-20Ai personas blog
- 2026-08-04Brand equity tracking blog
How it is countedHide how it is counted
Every page gwi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.