Audience and consumer insights platforms · RankedYouGov Profiles
YouGov Profiles is an audience and consumer insights platform from YouGov · yougov.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
SparkToro is first at 54%.
SparkToro is first at 33%.
GWI is first at 32%.
Why models recommend it
“Start with GWI or YouGov for attitudes, demographics, interests, and brand perceptions.”Perplexity Sonar · Comparative question · first choice
“opt-in consumer panels like GWI or YouGov”Gemini 3.5 Flash · Negative question · first choice
“GWI or YouGov for audience profiling”DeepSeek V4 Flash · Comparative question · first choice
“Profiles helps describe and compare audiences; BrandIndex tracks brand-health measures daily.”GPT-6 Luna · Comparative question · alternative
What gives them pause
“criticized for bias in certain demographics/markets and over-reliance on self-reporting”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as YouGov Profiles, over the 35 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 33 | 1 | View → | |
| 24 | 0 | View → | |
| 22 | 1 | View → | |
| 16 | 1 | View → | |
| 16 | 0 | View → | |
| 14 | 0 | View → | |
| 12 | 2 | View → | |
| 11 | 0 | View → | |
| 10 | 1 | View → | |
| 10 | 0 | View → |
What the models named instead of YouGov Profiles →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 34 of the 35 answers that named YouGov Profiles and are not a share of its labels.
Domains cited
102 of the 102 domain citations in answers naming YouGov Profiles came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37,914 | undated | SEO, CRM | ||
| Report or ebook | 1,013 | undated | ABM | ||
| Comparison | 198 | undated | Direct mail | ||
| Webinar or virtual event | 190 | undated | ABM | ||
| Case study | 126 | undated | SEO | ||
| Podcast or video | 116 | undated | SEO | ||
| Conference or event | 71 | undated | |||
| Glossary or explainer | 67 | undated | |||
| Template or tool | 5 | undated |
How it is countedHide how it is counted
Every page yougov.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (163); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.