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Index › GTM › Products › YouGov Profiles › Alternatives · November 2026 Edition
One category · what the models named instead

Alternatives to YouGov Profiles, as AI models named them

In the November 2026 Edition, 240 of the 252 answers collected in the one category where YouGov Profiles holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
SparkToro53
GWI28
6sense10
Qualtrics10
Audiense7
Wynter6
First choices in the 240 answers that did not name YouGov Profiles, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Audience and consumer insights platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when YouGov Profiles is not its first choice or an alternative in it.
Small businessYouGov Profiles holds 7 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name YouGov Profiles; it was the first choice in zero. The first choices in those eighty-two answers, twenty-three products in all, the eight most named:

SparkToro35 of 82
SurveyMonkey4 of 82
Apollo.io3 of 82
GWI3 of 82
Wynter3 of 82
Audiense2 of 82
Delve AI2 of 82
Google Analytics 42 of 82
15 more in the record.The full small business standing →
Mid-marketYouGov Profiles is #9 of 12 here at 0% of first choices, 14 labels.

Eighty of the eighty-four answers did not name YouGov Profiles; it was the first choice in three. The first choices in those eighty answers, twenty-six products in all, the eight most named:

SparkToro18 of 80
GWI8 of 80
Audiense5 of 80
6sense3 of 80
Google Analytics 43 of 80
Wynter3 of 80
Apollo.io2 of 80
GWI - Global Web Index2 of 80
18 more in the record.The full mid-market standing →
EnterpriseYouGov Profiles is #8 of 16 here at 2% of first choices, 14 labels.

Seventy-eight of the eighty-four answers did not name YouGov Profiles; it was the first choice in three. The first choices in those seventy-eight answers, sixteen products in all, the eight most named:

GWI17 of 78
Qualtrics10 of 78
6sense7 of 78
Demandbase5 of 78
Attest3 of 78
Adobe Real-Time CDP2 of 78
6sense Revenue AI1 of 78
Adobe Analytics1 of 78
8 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled YouGov Profiles neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named YouGov Profiles only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from YouGov Profiles's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of YouGov Profiles was named by a model, not endorsed by anyone.

YouGov Profiles's pageAll products