3 categories · RankedSparkToro
SparkToro is an audience research tool that maps where defined audiences spend time online · sparktoro.com ↗
Gane, the publisher, sells software in AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at small business. Thin evidence at enterprise: three labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is SurveyMonkey at 6%.
Ranked first, contested: GWI has 10%. 2 of 14 models made it the first choice when asked directly.
GWI is first at 32%.
Why models recommend it
“a combination of SparkToro (for ongoing content/channel insights) paired with Wynter (for messaging validation) offers the highest ROI-to-cost ratio”Gemini 3.5 Flash · Paraphrase question · first choice
“SparkToro is my top recommendation for a mid-sized B2B company looking for a consumer insights and audience research tool.”Grok 4.20 · Paraphrase question · first choice
“consider platforms with lower negative ratings and more transparent data sources, such as SparkToro or Delve AI”Mistral Small · Negative question · first choice
“Best overall for a limited-budget company ... SparkToro (Business plan at $150 /mo) + free tools”GLM 4.7 FlashX · Budget-constrained question · first choice
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as SparkToro, over the 88 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 36 | 4 | Compare → | |
| 32 | 0 | View → | |
| 31 | 2 | Compare → | |
| 26 | 2 | Compare → | |
| 20 | 0 | View → | |
| 20 | 0 | View → | |
| 17 | 0 | Compare → | |
| 16 | 0 | View → | |
| 14 | 0 | View → | |
| 14 | 0 | View → |
What the models named instead of SparkToro →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on SparkToro's own site, not checked by Gane.
- For
- marketers
- Price stated
- Free $ 0 /mo; Personal Only available as an annual plan; Business $ 150 /mo; Agency $ 300 /mo
- Starting price
- 0
- Free plan or trial
- Try it Free; Create your free report
- Customers named
- Clarity Coverdale Fury, Milestone, Inc., Perfect Pixel Marketing, SEO Clarity, Mitsubishi Heavy Industries America, Marcum LLP, Rise Marketing Group
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 76 of the 88 answers that named SparkToro and are not a share of its labels.
Domains cited
142 of the 180 domain citations in answers naming SparkToro came from a third party's page. Sixteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 3 | 3 | 1 | 0 | 7 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 0 | 2 | 0 | 3 |
| Mistral Small | 2 | 0 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 0 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 0 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 2 | 1 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 458 | 9 | 2026-09-23 | SEO | |
| Comparison | 20 | 0 | 2026-06-18 | ||
| Case study | 17 | undated | |||
| Podcast or video | 15 | 0 | 2026-04-21 | ||
| Conference or event | 6 | undated | |||
| Report or ebook | 4 | undated | |||
| Webinar or virtual event | 1 | 0 | 2026-04-03 |
Most recent
- 2026-09-23Algorithms dont just happen to us we train them blog
- 2026-08-26How wed market a 400 skincare device before black friday blog
- 2026-08-18The best persona tool on the web is now live blog
- 2026-08-14Does your website still matter in the zero click era blog
- 2026-08-05The brand new v3 of sparktoro is here blog
- 2026-07-28New brand affinity is now live in sparktoro reports blog
How it is countedHide how it is counted
Every page sparktoro.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (19); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.