Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
Index › GTM › Products › Qualtrics › Alternatives · November 2026 Edition
One category · what the models named instead

Alternatives to Qualtrics, as AI models named them

In the November 2026 Edition, 220 of the 252 answers collected in the one category where Qualtrics holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
SparkToro52
GWI20
6sense10
Audiense7
Wynter6
Apollo.io5
First choices in the 220 answers that did not name Qualtrics, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Audience and consumer insights platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Qualtrics is not its first choice or an alternative in it.
Small businessQualtrics is #17 of 18 here at 0% of first choices, 16 labels.

Eighty-two of the eighty-four answers did not name Qualtrics; it was the first choice in zero. The first choices in those eighty-two answers, twenty-five products in all, the eight most named:

SparkToro34 of 82
SurveyMonkey4 of 82
Apollo.io3 of 82
GWI3 of 82
Wynter3 of 82
Attest2 of 82
Audiense2 of 82
Delve AI2 of 82
17 more in the record.The full small business standing →
Mid-marketQualtrics is #10 of 12 here at 0% of first choices, 27 labels.

Seventy-three of the eighty-four answers did not name Qualtrics; it was the first choice in one. The first choices in those seventy-three answers, twenty-three products in all, the eight most named:

SparkToro18 of 73
GWI7 of 73
Audiense4 of 73
6sense3 of 73
Google Analytics 43 of 73
Wynter3 of 73
Apollo.io2 of 73
AdRoll ABM1 of 73
15 more in the record.The full mid-market standing →
EnterpriseQualtrics is #2 of 16 here at 16% of first choices, 33 labels.

Sixty-five of the eighty-four answers did not name Qualtrics; it was the first choice in ten. The first choices in those sixty-five answers, twelve products in all, the eight most named:

GWI10 of 65
6sense7 of 65
Demandbase5 of 65
Attest3 of 65
6sense Revenue AI1 of 65
Audiense1 of 65
CivicScience1 of 65
HG Insights1 of 65
4 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Qualtrics neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Qualtrics only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Qualtrics's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Qualtrics was named by a model, not endorsed by anyone.

Qualtrics's pageAll products