Zero of fourteen models named Meta Ads first on the direct prompt; three named HubSpot Ads. Meta Ads was named by fourteen of the fourteen models and HubSpot Ads by ten and Meta Ads carries 32 labels and HubSpot Ads 16, so the shares are not directly comparable.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in six categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Meta Ads Manager and Google Ads are the most accessible for beginners, with the lowest barrier to entry and scalable budgeting.” MiniMax M2.5 · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Criticized for limited platform control, high costs relative to features, and bundled pricing.” MiniMax M2.5 · negative prompt · hard negative
“Often preferred if you want everything integrated inside one CRM ecosystem, though less powerful than specialized tools.” Qwen 3.7 Flash · scale prompt · soft negative
“HubSpot Ad Management Software is best for SMBs and mid-market teams already using HubSpot who want ad performance data connected to contact and revenue reporting” Claude Haiku 4.5 · direct prompt · first choice
“the strongest default choice is HubSpot Ads, provided HubSpot is already your CRM or marketing platform” Perplexity Sonar · paraphrase prompt · first choice
“For most mid-market B2B companies, HubSpot Ads is likely your best starting point” GLM 4.7 FlashX · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.