Content management systems for marketing sites · RankedWebflow CMS
Strongest at small business. Ranked 5 of 71 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
WordPress is first at 39%.
HubSpot Content Hub is first at 45%. 3 of 14 models made it the first choice when asked directly.
Adobe Experience Manager is first at 29%.
Why models recommend it
“Webflow stands out for marketing sites that need design control, hosting, SEO, and fast iteration without heavy engineering.”Claude Haiku 4.5 · Comparative question · first choice
“Webflow: Excellent for visual flexibility, high performance, and team autonomy (ideal for tech/B2B/scale-ups)”Gemini 3.5 Flash · Negative question · first choice
“Modern website builders like Webflow or Framer are praised for their ease of use and beautiful designs”Mistral Small · Negative question · first choice
“My default recommendation: Webflow for a mid-sized B2B company with a conventional marketing site”GPT-6 Luna · Paraphrase question · first choice
What gives them pause
“Webflow, Framer, and similar visual builders at large scale. They can be excellent for design-led sites, but assess vendor lock-in”Perplexity Sonar · Negative question · warning
“Webflow if you expect an easy, complete exit later... it's a concern if portability is a priority”GPT-6 Luna · Negative question · warning
“though its paid plans can exceed the budget of a very small company”Perplexity Sonar · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Webflow CMS, over the 167 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 152 | 42 | Compare → | |
| 142 | 38 | Compare → | |
| 89 | 5 | Compare → | |
| 60 | 1 | View → | |
| 59 | 0 | View → | |
| 57 | 1 | View → | |
| 51 | 7 | View → | |
| 50 | 2 | View → | |
| 49 | 1 | View → | |
| 33 | 1 | View → |
What the models named instead of Webflow CMS →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Webflow CMS's own site, not checked by Gane.
- For
- Marketing teams
- Price stated
- Included in Premium site plan
- Free plan or trial
- Create a free Webflow account and start building your website.
- Certifications
- SOC 2 Type II, CCPA, GDPR, ISO 27001, SOC 1 Type II
- Hosting
- Global
- Customers named
- The New York Times, Dropbox, Monday.com, TED, Docusign, IDEO, BBDO, Copy.ai
- Headquarters
- San Francisco, United States
- Founded
- 2013
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 130 of the 167 answers that named Webflow CMS and are not a share of its labels.
Domains cited
253 of the 324 domain citations in answers naming Webflow CMS came from a third party's page. Twenty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 3 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 2 | 4 | 0 | 0 | 6 |
| Perplexity Sonar | 1 | 2 | 0 | 2 | 5 |
| Grok 4.20 | 0 | 5 | 0 | 0 | 5 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 0 | 6 |
| Llama 4 Maverick | 0 | 3 | 1 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 0 | 4 |
| Kimi K2 | 2 | 3 | 0 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 2 | 2 | 0 | 5 |
| GPT-6 Luna | 2 | 2 | 0 | 1 | 5 |
| Muse Glimmer 30B | 0 | 3 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,864 | undated | |||
| Blog | 1,580 | undated | |||
| Conference or event | 229 | undated | |||
| Webinar or virtual event | 92 | undated | |||
| Comparison | 91 | undated | |||
| Report or ebook | 89 | undated | |||
| Case study | 87 | undated | |||
| News or press | 73 | undated | |||
| Podcast or video | 52 | undated | |||
| Glossary or explainer | 51 | undated |
How it is countedHide how it is counted
Every page webflow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.