Content management systems for marketing sites · RankedSanity
Sanity is a content operating system, described as a headless, content-as-data CMS, used by teams to manage and customize content for marketing sites and other channels · sanity.io ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
WordPress is first at 39%.
HubSpot Content Hub is first at 45%. 0 of 14 models made it the first choice when asked directly.
Adobe Experience Manager is first at 29%.
Why models recommend it
“consider Sanity or Contentful. Headless systems offer flexibility, but your developers must build and maintain the website presentation layer.”GPT-6 Luna · Paraphrase question · alternative
“Highly customizable headless CMS with strong real-time collaboration... Requires more upfront dev work but scales indefinitely.”Kimi K2 · Scale-constrained question · alternative
“Contentful, Storyblok, or Sanity (headless/composable) — Excellent for omnichannel, structured content”Grok 4.20 · Scale-constrained question · alternative
“Headless CMS (Sanity, Storyblok, Contentful) — flexible, developer-friendly, and performance-optimized”DeepSeek V4 Flash · Negative question · alternative
What gives them pause
“Pure implementations of Strapi, Sanity, or Contentful ... Why to be cautious”Gemini 3.5 Flash · Negative question · warning
“powerful, but usually better for teams with developers and larger budgets”GPT-5.4 mini · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Sanity, over the 81 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 77 | 4 | View → | |
| 68 | 9 | View → | |
| 57 | 7 | View → | |
| 50 | 19 | View → | |
| 47 | 4 | View → | |
| 42 | 4 | View → | |
| 36 | 1 | View → | |
| 30 | 1 | View → | |
| 29 | 1 | View → | |
| 27 | 0 | View → |
What the models named instead of Sanity →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Sanity's own site, not checked by Gane.
- For
- teams
- Price stated
- Prices are per month.
- Starting price
- $0 forever
- Free plan or trial
- Free
- Certifications
- SOC 2 Type II, GDPR, CCPA, PCI DSS
- Hosting
- OSL, NOR (CET), SFO, USA (PST)
- Customers named
- Tecovas, Complex, loveholidays, Figma, PUMA, Braze, MR MARVIS, Morning Brew
- Headquarters
- San Francisco
- Founded
- 1995
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 61 of the 81 answers that named Sanity and are not a share of its labels.
Domains cited
115 of the 124 domain citations in answers naming Sanity came from a third party's page. Nine were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 1 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 0 | 4 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 437 | 7 | 2026-09-04 | ||
| Glossary or explainer | 384 | 6 | 2026-09-25 | ||
| Blog | 367 | 12 | 2026-09-22 | ||
| Template or tool | 152 | 1 | 2026-07-06 | ||
| Comparison | 64 | 4 | 2026-08-24 | ||
| Conference or event | 47 | 0 | 2026-04-22 | ||
| Case study | 32 | 1 | 2026-07-17 | ||
| Webinar or virtual event | 23 | 0 | 2024-03-20 | ||
| Podcast or video | 9 | 0 | 2020-08-24 | ||
| News or press | 3 | undated |
Most recent
- 2026-09-25Constrained decoding glossary or explainer
- 2026-09-25Decision audit trail glossary or explainer
- 2026-09-25Retrieval gating glossary or explainer
- 2026-09-25Taxonomy drift glossary or explainer
- 2026-09-25Tool gating glossary or explainer
- 2026-09-22Rlcd reinforcement learning for calibrated decisions glossary or explainer
How it is countedHide how it is counted
Every page sanity.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.