Content marketing platforms for enterprise buyers
Asked as “content marketing platform”, and as “content planning and production tool for marketing teams”, on behalf of an enterprise B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
16%
Contested · Optimizely CMP 12%
16HubSpot Content Hub12Optimizely CMP11Aprimo61others
16% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: HubSpot Content Hub (16%) replaces Contently (15% then, 11% now), 5 points clear, inside the 11-point floor.HubSpot Content Hub leads at 16%, replacing Contently, which led at 15% and stands at 11% now: 5 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
HubSpot Content Hub36%Contested▲+5Since October 2026: 31% → 36%, +5 points. Inside the 11-point floor: within noise.Standing →Mid-marketHubSpot Content Hub52%Clear leader▲+19Since October 2026: 33% → 52%, +19 points. Past the 11-point floor: movement.Standing →EnterpriseHubSpot Content Hub16%Contested↗new leaderNew leader since October 2026: HubSpot Content Hub (16%) replaces Contently (15% then, 11% now), 5 points clear, inside the 11-point floor.This page
HubSpot Content Hub36%Contested▲+5Since October 2026: 31% → 36%, +5 points. Inside the 11-point floor: within noise.Standing →Mid-marketHubSpot Content Hub52%Clear leader▲+19Since October 2026: 33% → 52%, +19 points. Past the 11-point floor: movement.Standing →EnterpriseHubSpot Content Hub16%Contested↗new leaderNew leader since October 2026: HubSpot Content Hub (16%) replaces Contently (15% then, 11% now), 5 points clear, inside the 11-point floor.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HubSpot Content Hub16%36%45criticized challenger▲+3Since October 2026: 13% → 16%, +3 points. Inside the 11-point floor: within noise.13% → 16%
HubSpot Content Hub16%36%45criticized challenger▲+3Since October 2026: 13% → 16%, +3 points. Inside the 11-point floor: within noise.13% → 16%02
Optimizely CMP12%0%15accepted challenger▲+5Since October 2026: 7% → 12%, +5 points. Inside the 11-point floor: within noise.7% → 12%
Optimizely CMP12%0%15accepted challenger▲+5Since October 2026: 7% → 12%, +5 points. Inside the 11-point floor: within noise.7% → 12%03
Aprimo11%4%27accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%
Aprimo11%4%27accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%04
Contently11%28%36criticized challenger▼−4Since October 2026: 15% → 11%, −4 points. Inside the 11-point floor: within noise.15% → 11%
Contently11%28%36criticized challenger▼−4Since October 2026: 15% → 11%, −4 points. Inside the 11-point floor: within noise.15% → 11%05
HubSpot Marketing Hub11%9%11accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%
HubSpot Marketing Hub11%9%11accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%06
Adobe Experience Manager4%30%27criticized challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Adobe Experience Manager4%30%27criticized challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%07
Kapost4%18%11accepted challenger▼−9Since October 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise.13% → 4%
Kapost4%18%11accepted challenger▼−9Since October 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise.13% → 4%08
Semrush Content Marketing Platform2%23%22accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Semrush Content Marketing Platform2%23%22accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%09
Contentful2%24%17accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Contentful2%24%17accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%10
Sitecore2%26%19criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Sitecore2%26%19criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the six products at 0%, ordered by negative rate
16
CoSchedule Marketing Suite0%37%19criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
CoSchedule Marketing Suite0%37%19criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%12
Optimizely CMS0%11%18accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Optimizely CMS0%11%18accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%13
Adobe GenStudio0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe GenStudio0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Skyword0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Skyword0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Sprinklr Marketing0%9%22accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Sprinklr Marketing0%9%22accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
Storyteq0%0%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Storyteq0%0%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
HubSpot Content Hub vs HubSpot Marketing HubHubSpot Content Hub vs StoryChiefHubSpot Content Hub vs Canva
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.All twenty-eight head-to-head pages: the top eight products, each against each
HubSpot Content Hub vs CoSchedule Marketing SuiteHubSpot Content Hub vs Optimizely CMPHubSpot Content Hub vs WordPressHubSpot Content Hub vs Monday.comHubSpot Marketing Hub vs StoryChiefHubSpot Marketing Hub vs CanvaHubSpot Marketing Hub vs CoSchedule Marketing SuiteHubSpot Marketing Hub vs Optimizely CMPHubSpot Marketing Hub vs WordPressHubSpot Marketing Hub vs Monday.comStoryChief vs CanvaStoryChief vs CoSchedule Marketing SuiteStoryChief vs Optimizely CMPStoryChief vs WordPressStoryChief vs Monday.comCanva vs CoSchedule Marketing SuiteCanva vs Optimizely CMPCanva vs WordPressCanva vs Monday.comCoSchedule Marketing Suite vs Optimizely CMPCoSchedule Marketing Suite vs WordPressCoSchedule Marketing Suite vs Monday.comOptimizely CMP vs WordPressOptimizely CMP vs Monday.comWordPress vs Monday.com
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213141516Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01HubSpot Content Hub16%
HubSpot Content Hub16%02Optimizely CMP12%
Optimizely CMP12%03Aprimo11%
Aprimo11%04Contently11%
Contently11%05HubSpot Marketing Hub11%
HubSpot Marketing Hub11%06Adobe Experience Manager4%
Adobe Experience Manager4%07Kapost4%
Kapost4%08Semrush Content Marketing Platform2%
Semrush Content Marketing Platform2%09Contentful2%
Contentful2%10Sitecore2%
Sitecore2%11Sprinklr Marketing0%
Sprinklr Marketing0%12Optimizely CMS0%
Optimizely CMS0%13Adobe GenStudio0%
Adobe GenStudio0%14Storyteq0%
Storyteq0%15Skyword0%
Skyword0%16CoSchedule Marketing Suite0%
CoSchedule Marketing Suite0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Content Hub36%
16 of 45 labels negative · 10 of 14 models · 3 hard negative
“you may want to avoid standard industry leaders that rely on "Per-Seat" pricing models: HubSpot / Adobe / Salesforce:” Qwen 3.7 Flash, budget prompt
CoSchedule Marketing Suite37%
7 of 19 labels negative · 7 of 14 models · 4 hard negative
“Avoid: Pure per-user tools like Jasper ($59+/seat) or basic CoSchedule unless capped via enterprise deals.” Grok 4.20, budget prompt
Contently28%
10 of 36 labels negative · 7 of 14 models · 2 hard negative
“Avoid platforms that quote custom pricing (Contently, Sprinklr, Optimizely, Adobe AEM)” Muse Glimmer 30B, negative prompt
Adobe Experience Manager30%
8 of 27 labels negative · 5 of 14 models · 4 hard negative
“Avoid: Platforms with per-seat pricing (HubSpot, Contently, Kapost, traditional AEM/Sitecore models)” Kimi K2, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 942 links across 317 sites, every framing counted. Ranked by the number of answers carrying the site or page. 54 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
25 answers · 26 citations · 10 models
publisher (Gane)24 answers · 42 citations · 10 models
vendor site · HubSpot19 answers · 25 citations · 8 models
19 answers · 20 citations · 9 models
vendor site · HubSpot16 answers · 28 citations · 10 models
vendor site · Storyteq16 answers · 17 citations · 8 models
14 answers · 15 citations · 8 models
12 answers · 12 citations · 9 models
vendor site · Sprinklr11 answers · 15 citations · 7 models
vendor site · Capterra10 answers · 16 citations · 7 models
10 answers · 15 citations · 7 models
vendor site · Gartner10 answers · 14 citations · 5 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
25 answers · 10 models
20 answers · 9 models
14 answers · 6 models
12 answers · 9 models
9 answers · 7 models
9 answers · 5 models
8 answers · 8 models
8 answers · 6 models
8 answers · 6 models
8 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best content marketing platform”, “content marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Content Hub 16%, HubSpot Marketing Hub 11% | 26% | 991 | 368,000 | 9,776 | |||
| Optimizely optimizely.com Optimizely CMP 12%, Optimizely CMS 0% | 12% | 229 | 60,500 | 36,211 | 200,757 company | $2 | 120 |
| Aprimo aprimo.com | 11% | 232 | 2,400 | 35 | 6,007 | 24 | |
| Contently contently.com | 11% | 67 | 3,600 | 128,668 | 5,244 | ||
| Adobe parent site Adobe Experience Manager 4%, Adobe Workfront 4%, Adobe Marketo Engage 4%, Adobe GenStudio 0% | 11% | 311 | 1,220,000 | 117,563 | |||
| dotCMS dotcms.com | 7% | 16 | |||||
| Kapost uplandsoftware.com | 4% | 13 | 170 | 1 | 67,149 | $1,203 | 26 |
| Sitecore sitecore.com Sitecore 2%, Sitecore Content Hub 2% | 4% | 35 | 5,400 | 759 | 32,655 | $109 | 31 |
| Semrush parent site Semrush Content Marketing Platform 2% | 2% | 86 | 90,500 | 2,055 | |||
| Contentful contentful.com | 2% | 130 | 12,100 | 128,668 | 99,730 | 75 |
Google's top ten for the two searches hold 15 sites; 0 of them are among the sites the models cited here. The first result for “best content marketing platform” is adroitte.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best content marketing platform for an enterprise B2B company?”Paraphrase“Which content planning and production tool for marketing teams would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade content marketing platforms and how do they differ?”Budget-constrained“What is the best content marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a content marketing platform. What should we look at?”Negative“Which content marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing HubHubSpot Content Hub, HubSpot Marketing HubChangedno first choiceHubSpot Content Hubno first choiceagainst: Adobe Experience Cloud, Adobe Experience Manager, Adobe Marketo Engage, HubSpot Content Hub
Four alternatives
Adobe Experience Cloud, Adobe Marketo Engage, Kapost, Optimizely CMPThree alternatives
Adobe GenStudio, Contently, Sprinklr MarketingOne alternative
ContentlyGPT-5.4 miniAdobe, AprimoContentlyChangedAdobe Experience Manager (AEM) Sites, Contentfulagainst: Drupal, SitecoreContentfulagainst: Contentstackno first choicenothing named
Three alternatives
Contently, Sitecore, Sprinklr MarketingTwo alternatives
Aprimo, Optimizely CMPTwo alternatives
Optimizely CMP, Optimizely OneOne alternative
StoryblokGemini 3.5 FlashOptimizely CMPOptimizely CMPHeldOptimizely CMPOptimizely CMP, Sitecore Content Hubagainst: Asana, HubSpot Content Hub, Monday.comno first choiceagainst: Asana, Buffer, CoSchedule Marketing Suite, Copy.ai, Jasper, Loomly, Monday.com, Trello
Six alternatives
Adobe Experience Manager, Adobe GenStudio, Contently, HubSpot Content Hub, HubSpot Marketing Hub, Sitecore Content HubFour alternatives
Adobe Workfront, Asana, Monday.com, Sitecore Content HubSeven alternatives
Adobe GenStudio, Contently, HubSpot Content Hub, Sitecore Content Hub, Skyword, Sprinklr Marketing, StoryteqThree alternatives
Adobe GenStudio, Adobe Workfront, StoryteqPerplexity SonarContentlyOptimizely CMPChangedno first choiceOptimizely CMPagainst: Contently, HubSpot Content Hub, Skywordno first choiceagainst: Adobe GenStudio, Clearscope, Contently
Four alternatives
HubSpot Content Hub, HubSpot Marketing Hub, Optimizely CMP, PathFactoryThree alternatives
Adobe GenStudio, Contentoo, HubSpot Content HubTen alternatives
Adobe Experience Cloud, Aprimo, Contentful, Contently, Contentstack, HubSpot Content Hub, Optimizely One, Semrush Content Marketing Platform, Sitecore, Skyword360One alternative
Adobe GenStudioGrok 4.20HubSpot Content HubHubSpot Content Hub, KapostChangedagainst: Clearscope, Semrush Content Marketing PlatformOptimizely CMSagainst: HubSpot Content Hub, ServiceNowAdobe Experience Manager, Aprimoagainst: CoSchedule Marketing Suite, HubSpot Content Hub, Jasper, Semrush Content Marketing PlatformHubSpot Content Hubagainst: DivvyHQ, Jasperagainst: Canva for Enterprise, ChatGPT, Directus, HubSpot Marketing Hub, LinkedIn native tools, Medium, Payload, Sanity, Squarespace, Strapi, Vimeo, Wix, WordPress, YouTube
Five alternatives
Aprimo, Contently, Semrush Content Marketing Platform, Skyword360, UberflipThree alternatives
Airtable, Asana, Monday.comFour alternatives
Adobe Experience Manager, Sitecore, Skyword, Sprinklr MarketingThree alternatives
Contently, Sitecore, Skyword360Four alternatives
Aprimo, CoSchedule Marketing Suite, Contently, Semrush Content Marketing PlatformMistral SmallHubSpot Marketing HubAdobe Experience ManagerChangedOptimizely CMSAprimo, HubSpot Content Hubagainst: Semrush Content Marketing Platformno first choiceagainst: MGID, Taboola, Teads
Three alternatives
Aprimo, Optimizely CMP, Semrush Content Marketing PlatformThree alternatives
Contently, GenStudio, HubSpot Content HubFour alternatives
Adobe Experience Manager, Sitecore, Skyword, Sprinklr MarketingOne alternative
Optimizely CMPDeepSeek V4 FlashContently, HubSpot Content HubContentlyChangedagainst: HubSpot Content Hubno first choicedotCMSagainst: Adobe Experience Manager, Contentful, EasyContentno first choiceagainst: Adobe Experience Manager, Buffer, CoSchedule Marketing Suite, Contentful, Hootsuite, HubSpot Content Hub, Later, Sanity, Sitecore, Sprout Social, WordPress
Five alternatives
Adobe Experience Cloud, Aprimo, Optimizely CMS, Semrush Content Marketing Platform, Sprinklr MarketingThree alternatives
Skyword360, Sprinklr Marketing, Upland KapostTen alternatives
Adobe Experience Manager, Aprimo, Contently, HubSpot Content Hub, Kapost, Optimizely CMS, Percolate, Semrush Content Marketing Platform, Sprinklr Marketing, StoryteqTwo alternatives
Semrush Content Marketing Platform, SendibleLlama 4 MaverickHubSpot Marketing Hubno first choiceChangedno first choiceno first choiceWebflow, r2wareagainst: CoSchedule Marketing Suite, Contentful, Contently
Three alternatives
Aprimo, CoSchedule Marketing Suite, Semrush Content Marketing PlatformOne alternative
ContentlyQwen 3.7 FlashAdobe Marketo Engageagainst: WordPressAprimoChangedagainst: Bynder, CantoAdobe Experience ManagerdotCMSagainst: Adobe, Contentful, HubSpot Content Hub, Salesforce, Sanityno first choiceagainst: Basic WordPress.org, Blogger, Flickr, Hootsuite, HubSpot Content Hub, LinkedIn Company Pages / Personal Profiles, Mailchimp, Medium, ScribbleLive, Sprout Social, Tumblr, WordPress
Four alternatives
Adobe Experience Manager, HubSpot Content Hub, Seismic, SitecoreTwo alternatives
Content.One, ScreendragonThree alternatives
Aprimo, Semrush Content Marketing Platform, Sprinklr MarketingOne alternative
EmplifiKimi K2HubSpot Content HubAdobe Workfront, AprimoChangedagainst: Contently, KapostAdobe Experience ManagerKontent.ai, dotCMSagainst: Adobe Experience Manager, Contently, HubSpot Content Hub, Kapost, SitecoreAprimo, Sitecoreagainst: CoSchedule Marketing Suite, Semrush Content Marketing Platform, Typefaceagainst: Adobe Experience Manager, Drupal, Jasper, Sitecore, WordPress
Three alternatives
Aprimo, Contently, Semrush Content Marketing PlatformTwo alternatives
Opal, SeismicFive alternatives
HubSpot Content Hub, Optimizely CMS, Sitecore Experience Platform, Skyword, Sprinklr MarketingTwo alternatives
ContentStudio, SendibleOne alternative
ContentfulGLM 4.7 FlashXAdobe Marketo Engage, HubSpot Marketing HubContentlyChangedContentlyagainst: Adobe Experience ManagerHubSpot Content Hubno first choiceagainst: Adobe Creative Cloud, Ahrefs, Airtable, Beehiiv, Buffer, Canva, Castmagic, CoSchedule Marketing Suite, ContentStudio, Contently, Grammarly, Hootsuite, HubSpot Content Hub, Jasper, Loom, Moz, Notion, Opal, Semrush Content Marketing Platform, Sprout Social
Three alternatives
Aprimo, Salesforce Marketing Cloud, Semrush Content Marketing PlatformThree alternatives
HubSpot Content Hub, Kapost, Liferay DXPFive alternatives
Aprimo, Contentstack, HubSpot Content Hub, Semrush Content Marketing Platform, SitecoreAIFour alternatives
Adobe Experience Manager (AEM) Sites, Aprimo, CoSchedule Marketing Suite, ContentfulMiniMax M2.5HubSpot Marketing Hub, Semrush Content Marketing PlatformMonday.comChangedagainst: ContentlyOptimizely CMSSendibleagainst: Hootsuite, Sprout Socialno first choiceagainst: Canva
Three alternatives
Aprimo, Brafton Content Marketing Platform, CoSchedule Marketing SuiteTwo alternatives
CoSchedule Marketing Suite, DivvyHQFive alternatives
HubSpot Content Hub, Sitecore, Skyword, Sprinklr Marketing, StoryteqSix alternatives
ContentHarmony, ContentStudio, Elcom, HubSpot Content Hub, PostPlanify, SitecoreGPT-6 LunaOptimizely CMPagainst: HubSpot Content HubAdobe WorkfrontChangedno first choiceOptimizely CMPagainst: HubSpot Content Hubno first choiceagainst: Aprimo, CoSchedule Marketing Suite, Contently, HubSpot Content Hub
Two alternatives
Adobe GenStudio, AprimoOne alternative
AprimoSeven alternatives
Adobe, Contently, Optimizely CMS, Sitecore, Skyword, Sprinklr Marketing, Upland KapostOne alternative
KadanzaMuse Glimmer 30BContently, KapostOpalChangedAdobe Experience Manager, HubSpot Content HubdotCMSagainst: Adobe Experience Manager, Contently, HubSpot Content Hub, Optimizely CMS, Sprinklr Marketingno first choiceagainst: Adobe Experience Manager, Contently, HubSpot Content Hub, Optimizely CMS, Sitecore, Sprinklr Marketing
Four alternatives
Adobe, Adobe Experience Manager, Adobe Marketo Engage, HubSpot Content HubTwo alternatives
HubSpot Content Hub, Sprinklr Content Marketing PlatformThree alternatives
Aprimo, Contentful, Sprinklr MarketingThree alternatives
ContentStudio Agency, PostPlanify, SendibleBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:40 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:00 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:53 | yes | 9 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 17:03 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:35 | yes | 5 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:39 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:10 | yes | 19 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:17 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:20 | no | 0 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:02 | yes | 10 | 18 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:12 | yes | 15 | 26 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:39 | yes | 5 | 14 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:09 | yes | 5 | 18 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:31 | yes | 11 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:47 | yes | 19 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:49 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:00 | yes | 6 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:16 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:58 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:42 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:11 | yes | 24 | 36 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:23 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:39 | yes | 10 | 44 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:37 | yes | 19 | 34 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:48 | yes | 25 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:00 | no | 0 | 16 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:54 | yes | 2 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:57 | yes | 21 | 27 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:04 | yes | 14 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:59 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:30 | yes | 11 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 09:57 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:35 | yes | 13 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:17 | yes | 14 | 13 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:57 | yes | 23 | 42 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:52 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:55 | yes | 10 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:55 | yes | 19 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:15 | yes | 22 | 52 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:58 | yes | 24 | 69 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:21 | yes | 9 | 23 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:04 | yes | 23 | 31 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:15 | yes | 19 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:03 | yes | 3 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:18 | yes | 9 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:58 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:26 | yes | 5 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:47 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:54 | yes | 24 | 20 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:33 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:44 | yes | 23 | 107 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:56 | yes | 20 | 35 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:47 | yes | 15 | 70 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:08 | yes | 23 | 81 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:55 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:39 | yes | 21 | 31 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:30 | yes | 18 | 11 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:29 | yes | 3 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:11 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:13 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:21 | yes | 15 | 20 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:48 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:40 | yes | 25 | 37 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:51 | yes | 5 | 5 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:10 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:20 | yes | 19 | 59 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:56 | yes | 12 | 68 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:29 | no | 0 | 23 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:32 | yes | 3 | 21 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:45 | yes | 10 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:32 | yes | 20 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:33 | no | 0 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:00 | no | 0 | 18 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:43 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:25 | yes | 9 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:54 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:23 | yes | 25 | 51 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:18 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:55 | yes | 25 | 71 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:53 | yes | 25 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:16 | yes | 23 | 56 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:24 | no | 0 | 17 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:17 | yes | 2 | 24 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:52 | yes | 23 | 27 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe AEM read as Adobe Experience Manager
Brafton read as Brafton Content Marketing Platform
CoSchedule read as CoSchedule Marketing Suite
Coschedule read as CoSchedule Marketing Suite
HubSpot read as HubSpot Content Hub
HubSpot (Content Hub Enterprise + Marketing Hub) read as HubSpot Content Hub
HubSpot (Content Hub) read as HubSpot Content Hub
HubSpot Marketing read as HubSpot Marketing Hub
Optimizely Content Marketing Platform read as Optimizely CMP
Optimizely Content Marketing Platform (CMP) read as Optimizely CMP
Optimizely Content Marketing Platform (Optimizely CMP) read as Optimizely CMP
Semrush read as Semrush Content Marketing Platform
Semrush (Enterprise) read as Semrush Content Marketing Platform
Sprinklr read as Sprinklr Marketing
Unresolved, counted raw
AI Growth Agent
Acquia
Acquia (Challenger)
Adobe
Basic WordPress.org
Castmagic
Content.One
ContentHarmony
ContentStudio Agency
EasyContent
Enterprise Sitecore
Flickr
GenStudio
LinkedIn Company Pages / Personal Profiles
LinkedIn native tools
Optimizely PaaS DXP
Salesforce
ScribbleLive
Sprinklr Content Marketing Platform
Tumblr
Discontinued, still offered
No shut-down product was recommended here.