32% of first choices, contested.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“Leading platforms like Spotify and Apple Podcasts are developing more robust brand safety tools, but enterprises should verify these capabilities before committing significant budgets.” Claude Haiku 4.5, negative prompt
“Avoid platforms whose pricing changes dynamically... AudioGo, for example, adjusts bids in real time and charges only for delivered ads, so final costs are less predictable.” Perplexity Sonar, budget prompt
“recommendations to avoid due to concerns about ad quality, targeting, and overall reliability for enterprise use” Mistral Small, negative prompt
“its CPM‑based model can lead to budget creep if not tightly managed, and some reports cite poor attribution” GLM 4.7 FlashX, negative prompt
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 975 links across 247 sites, every framing counted. Ranked by the number of answers carrying the site or page. 56 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 32% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 4 |
| Spotify Ads Manager spotify.com Spotify Ads Manager 6%, Spotify Advertising 2%, Spotify Audience Network 2%, Spotify Ads Manager - Reserved Buying 2% and 1 more | 13% | 146 | 3,600 | 66 | 473,414,163 | $49 | 40 | 1 |
| The Trade Desk thetradedesk.com | 6% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | 7 |
| Amazon DSP amazon.com | 6% | 139 | 22,200 | 1,498 | 1,681,997,879 | $106,125 | 115 | 3 |
| Amazon Ads amazon.jobs | 6% | 174 | 18,100 | 2,303 | ||||
| Acast acast.com | 4% | 109 | 4,400 | 967 | 165,594 | 9 | ||
| AdsWizz adswizz.com | 4% | 37 | 720 | 11 | 517 | 4 | ||
| SXM Media | 4% | |||||||
| Madison Logic madisonlogic.com | 4% | 31 | 880 | 22 | 1,781 | 5 | ||
| Intentsify intentsify.io | 4% | 26 | 590 | 10 | 3,250 | 5 |
Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (ads.spotify.com, adswizz.com, advertising.amazon.com, audiogo.com, stackadapt.com). The first result for “audio advertising platform” is viantinc.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:19 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:29 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:21 | yes | 8 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:32 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:47 | yes | 5 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:39 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:09 | yes | 21 | 42 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:25 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:28 | yes | 5 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:52 | yes | 15 | 25 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:01 | yes | 22 | 95 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:29 | yes | 9 | 31 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:05 | yes | 4 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:16 | yes | 22 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:53 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:22 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:28 | no | 0 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:36 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:17 | yes | 15 | 13 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:46 | yes | 10 | 9 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:10 | yes | 25 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:32 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:51 | yes | 7 | 35 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:45 | yes | 18 | 48 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:34 | yes | 15 | 16 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:32 | yes | 10 | 36 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:24 | yes | 2 | 22 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:27 | yes | 18 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:37 | yes | 17 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:33 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:36 | yes | 13 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 16:24 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:19 | yes | 12 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:45 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:37 | yes | 25 | 32 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:20 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:09 | yes | 20 | 43 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:54 | yes | 21 | 50 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:23 | yes | 25 | 42 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:33 | yes | 5 | 57 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:50 | yes | 8 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:19 | yes | 22 | 49 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:50 | yes | 17 | 10 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:33 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:07 | yes | 10 | 17 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:32 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:44 | yes | 11 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:43 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:38 | yes | 24 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:50 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:07 | no | 0 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:13 | yes | 24 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:03 | yes | 22 | 31 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:49 | yes | 18 | 92 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:16 | yes | 2 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:58 | yes | 21 | 30 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:57 | yes | 27 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:46 | yes | 3 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:50 | no | 0 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 16:36 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:53 | yes | 15 | 17 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:34 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:31 | yes | 25 | 36 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:31 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:50 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:05 | yes | 24 | 30 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:42 | yes | 10 | 60 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:48 | yes | 5 | 30 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:51 | yes | 3 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:39 | yes | 14 | 28 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:31 | yes | 27 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:47 | no | 0 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:56 | no | 0 | 19 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 14:22 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:56 | yes | 22 | 19 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:41 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:45 | yes | 24 | 73 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:53 | yes | 9 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:44 | yes | 15 | 49 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:27 | yes | 23 | 22 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:53 | yes | 15 | 125 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:48 | yes | 23 | 56 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:15 | yes | 1 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:12 | yes | 24 | 46 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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