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Audio and podcast advertising · November 2026 Edition

AudioGo vs The Trade Desk

Zero of fourteen models named AudioGo first on the direct prompt; one named The Trade Desk. AudioGo was named by thirteen of the fourteen models and The Trade Desk by nine and AudioGo carries 41 labels and The Trade Desk 15, so the shares are not directly comparable.

AudioGo

accepted challenger

Named in one category this edition.

The Trade Desk

accepted challenger

By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.

First-choice share29%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 11; printed, not drawn.
Labels4115A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, AudioGo reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in eleven of the fourteen direct answers. AudioGo vs StackAdapt · AudioGo vs Spotify Ads Manager · AudioGo vs Acast

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audio and podcast advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AudioGoFirst choices, of fourteen modelsThe Trade Desk
Direct011 against The Trade Desk
Paraphrase501 against The Trade Desk
Comparative10
Budget-constrained90
Scale-constrained00
Negative002 against AudioGo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where AudioGo and The Trade Desk stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
AudioGo The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, AudioGo on the left and The Trade Desk on the right.

The direct prompt

The plain question, one answer per model, grouped by where AudioGo and The Trade Desk stood in it.

The Trade Desk first, AudioGo not the choice

1 of 14 modelsAudioGo was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashBasis, The Trade Desk alternatives: Acast, AdvertiseCast, SiriusXM Media

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSpotify Ads Manager alternatives: Acast, Gumball, The Trade Desk
Mistral SmallSpotify Advertising, StackAdapt alternatives: The Trade Desk, iHeartMedia
DeepSeek V4 FlashStackAdapt alternatives: AudioGo, Spotify Advertising, iHeartMedia
Llama 4 MaverickAdRoll ABM alternatives: AudioGo, StackAdapt
Qwen 3.7 FlashSpotify Advertising alternatives: StackAdapt, The Trade Desk, iHeartMedia
Kimi K2Spotify Ads Manager, StackAdapt alternatives: The Trade Desk
GLM 4.7 FlashXStackAdapt alternatives: AudioGo, ProspectBase
Muse Glimmer 30BSpotify Advertising alternatives: Intentsify, ProspectBase, StackAdapt, The Trade Desk, iHeartMedia

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5StackAdapt alternatives: Spotify Advertising, Terminus, Triton Digital
Perplexity SonarStackAdapt alternatives: 6sense, Demandbase, Spotify Ads Manager
Grok 4.20StackAdapt alternatives: Acast, AdsWizz, Spotify Ads Manager
MiniMax M2.5AdRoll ABM, StackAdapt alternatives: Spotify Ads Manager
GPT-6 LunaAcast alternatives: Spotify Ads Manager

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
AudioGo leads by fifty-four points.
AudioGo54%#1 of 8
The Trade Desk0%#– of 8
The full small business standing →
Mid-marketThe figures above
AudioGo leads by twenty-seven points.
AudioGo29%#1 of 11
The Trade Desk2%#5 of 11
The full mid-market standing →
Enterprise
The order flips: The Trade Desk leads at enterprise.
The Trade Desk6%#2 of 12
AudioGo0%#12 of 12
The full enterprise standing →

What the models said about AudioGo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“avoid standard self-serve programmatic tools like AudioGo.” Grok 4.20 · negative prompt · hard negative
“Cheap, broad self-serve buys—such as Spotify Ads Manager or AudioGO—if treated as proven acquisition channels rather than small tests.” Perplexity Sonar · negative prompt · soft negative
“AudioGo is a self-serve platform that simplifies audio advertising, making campaigns quicker to launch and budget-friendly, with a minimum budget of $250.” Llama 4 Maverick · budget prompt · first choice
“For most small companies starting out, AudioGo offers the lowest barrier to entry, easiest management, and built-in creative support” Qwen 3.7 Flash · budget prompt · first choice
“AudioGo stands out as the best option for self-serve small teams, with campaigns starting at $250 and built-in creative tools” Claude Haiku 4.5 · budget prompt · first choice

What the models said about The Trade Desk

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.