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Audio and podcast advertising · November 2026 Edition

Acast vs The Trade Desk

One of fourteen models named Acast first on the direct prompt; one named The Trade Desk. Acast was named by fourteen of the fourteen models and The Trade Desk by nine and Acast carries 45 labels and The Trade Desk 15, so the shares are not directly comparable.

Acast

accepted challenger

Named in one category this edition.

The Trade Desk

accepted challenger

By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 11; printed, not drawn.
Labels4515A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Acast reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in eleven of the fourteen direct answers. AudioGo vs Acast · AudioGo vs The Trade Desk · StackAdapt vs Acast

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audio and podcast advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AcastFirst choices, of fourteen modelsThe Trade Desk
Direct111 against The Trade Desk
Paraphrase401 against The Trade Desk
Comparative40
Budget-constrained001 against Acast
Scale-constrained00
Negative202 against Acast
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Acast and The Trade Desk stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Acast The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, Acast on the left and The Trade Desk on the right.

The direct prompt

The plain question, one answer per model, grouped by where Acast and The Trade Desk stood in it.

Acast first, The Trade Desk not the choice

1 of 14 modelsThe Trade Desk was named in the answer but not as the choice, or not at all.
GPT-6 LunaAcast alternatives: Spotify Ads Manager

The Trade Desk first, Acast an alternative

1 of 14 modelsAcast was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashBasis, The Trade Desk alternatives: Acast, AdvertiseCast, SiriusXM Media

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSpotify Ads Manager alternatives: Acast, Gumball, The Trade Desk
Grok 4.20StackAdapt alternatives: Acast, AdsWizz, Spotify Ads Manager
Mistral SmallSpotify Advertising, StackAdapt alternatives: The Trade Desk, iHeartMedia
Qwen 3.7 FlashSpotify Advertising alternatives: StackAdapt, The Trade Desk, iHeartMedia
Kimi K2Spotify Ads Manager, StackAdapt alternatives: The Trade Desk
Muse Glimmer 30BSpotify Advertising alternatives: Intentsify, ProspectBase, StackAdapt, The Trade Desk, iHeartMedia

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5StackAdapt alternatives: Spotify Advertising, Terminus, Triton Digital
Perplexity SonarStackAdapt alternatives: 6sense, Demandbase, Spotify Ads Manager
DeepSeek V4 FlashStackAdapt alternatives: AudioGo, Spotify Advertising, iHeartMedia
Llama 4 MaverickAdRoll ABM alternatives: AudioGo, StackAdapt
GLM 4.7 FlashXStackAdapt alternatives: AudioGo, ProspectBase
MiniMax M2.5AdRoll ABM, StackAdapt alternatives: Spotify Ads Manager

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Acast leads by eight points.
Acast8%#3 of 8
The Trade Desk0%#– of 8
The full small business standing →
Mid-marketThe figures above
Acast leads by eight points.
Acast10%#4 of 11
The Trade Desk2%#5 of 11
The full mid-market standing →
Enterprise
The order flips: The Trade Desk leads at enterprise.
The Trade Desk6%#2 of 12
Acast4%#5 of 12
The full enterprise standing →

What the models said about Acast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“managed/host-read campaigns jump to $10k–$15k with mixed ROI reports... can feel overpriced for smaller advertisers” Grok 4.20 · negative prompt · soft negative
“can sometimes lead to brand safety concerns if not properly managed” Mistral Small · negative prompt · soft negative
“Slightly higher barrier than AudioGo or Spotify” DeepSeek V4 Flash · budget prompt · soft negative
“Acast is widely considered the strongest platform for advertisers who want their audio ads to appear across almost every podcast listener's device” Qwen 3.7 Flash · comparative prompt · first choice
“Acast — Offers AI transcript analysis, pre-bid verification, and episode-level contextual controls across 140,000+ shows.” GLM 4.7 FlashX · negative prompt · first choice
“For most advertisers, Acast is the strongest overall podcast advertising platform in 2026” Muse Glimmer 30B · comparative prompt · first choice

What the models said about The Trade Desk

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.