Audio and podcast advertising · Named, not rankedSpotify Audience Network
Spotify Audience Network is a podcast advertising network from Spotify · spotify.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Spotify Audience Network has 8.
Why models recommend it
“Choose Spotify if you want self-serve access to a huge engaged audience with strong contextual targeting via music and podcast streaming.”Kimi K2 · Comparative question · first choice
“Small business testing audio: Start with Spotify Ads Manager or AudioGO.”Perplexity Sonar · Comparative question · first choice
“Want podcast scale across many shows? Use Spotify Audience Network.”GPT-5.4 mini · Comparative question · first choice
“for Spotify's audience and targeting, Spotify Ads”GPT-6 Luna · Comparative question · alternative
What gives them pause
“Mixed but notable complaints about poor targeting, low conversion rates, and "programmatic" delivery that feels spammy or ineffective”Grok 4.20 · Negative question · warning
“Cons for B2B: Native targeting on Spotify's self-serve platform lacks granular B2B firmographics”Gemini 3.5 Flash · Direct question · warning
Also on the shortlist
The products named in the same answers as Spotify Audience Network, over the 19 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 18 | 5 | View → | |
| 9 | 1 | View → | |
| 9 | 1 | View → | |
| 9 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → | |
| 5 | 2 | View → | |
| 5 | 1 | View → | |
| 5 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 17 of the 19 answers that named Spotify Audience Network and are not a share of its labels.
Domains cited
Seventy-one of the seventy-six domain citations in answers naming Spotify Audience Network came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 2,307 | 21 | 2026-09-25 | ||
| Podcast or video | 432 | 6 | 2026-09-29 | ||
| Conference or event | 9 | 1 | 2026-09-24 | ||
| Webinar or virtual event | 4 | 0 | 2026-05-21 | ||
| Case study | 2 | 0 | 2026-01-08 | ||
| Template or tool | 2 | undated | |||
| Report or ebook | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-29Kickflip flip the language podcast podcast or video
- 2026-09-25Mtv vmas partnership news or press
- 2026-09-24Reserved by spotify share cards setlists news or press
- 2026-09-24Created by women summit conference or event
- 2026-09-23Nct johnny journey podcast podcast or video
- 2026-09-23Taste profile shape home feed news or press
How it is countedHide how it is counted
Every page spotify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.