Audio and podcast advertising · RankedSpotify Advertising
Spotify Advertising is an audio and podcast advertising product from Spotify, offering audio and video ad formats with contextual targeting · spotify.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
AudioGo is first at 54%.
AudioGo is first at 29%. 3 of 14 models made it the first choice when asked directly.
StackAdapt is first at 32%.
Why models recommend it
“This is widely considered the top entry point for mid-market B2B advertisers because it combines massive scale with professional intent.”Qwen 3.7 Flash · Direct question · first choice
“Brand awareness / reach with efficient self-serve: Spotify Advertising for streaming-first professional audience targeting at scale.”Muse Glimmer 30B · Direct question · first choice
“Spotify Advertising and StackAdapt are the top choices due to their strong B2B targeting, scalability, and ease of use.”Mistral Small · Direct question · first choice
“Want easy self-serve Spotify buying? Use Spotify Ads Manager.”GPT-5.4 mini · Comparative question · first choice
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Spotify Advertising, over the 26 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 17 | 10 | View → | |
| 14 | 2 | View → | |
| 14 | 1 | View → | |
| 13 | 0 | View → | |
| 8 | 1 | View → | |
| 6 | 2 | View → | |
| 5 | 2 | View → | |
| 5 | 0 | View → | |
| 4 | 2 | View → | |
| 4 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 25 of the 26 answers that named Spotify Advertising and are not a share of its labels.
Domains cited
Seventy-nine of the ninety-four domain citations in answers naming Spotify Advertising came from a third party's page. Eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 2,307 | 21 | 2026-09-25 | ||
| Podcast or video | 432 | 6 | 2026-09-29 | ||
| Conference or event | 9 | 1 | 2026-09-24 | ||
| Webinar or virtual event | 4 | 0 | 2026-05-21 | ||
| Case study | 2 | 0 | 2026-01-08 | ||
| Template or tool | 2 | undated | |||
| Report or ebook | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-29Kickflip flip the language podcast podcast or video
- 2026-09-25Mtv vmas partnership news or press
- 2026-09-24Reserved by spotify share cards setlists news or press
- 2026-09-24Created by women summit conference or event
- 2026-09-23Nct johnny journey podcast podcast or video
- 2026-09-23Taste profile shape home feed news or press
How it is countedHide how it is counted
Every page spotify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.